Relish Gourmet Burgers: Radian6 Social Media Case Study

Case Study / Relish Gourmet BurgersRelish Gourmet Rivers Corbett, Chief Experience Office for Relish, “I think this same idea should apply in terms of howBurgers – A small a business treats their customers.” The Approachbusiness using social Armed with this unique concept for their business,media to think big. the team at Relish wanted to start spreading their message but knew that traditional marketing and media would not give them the chance to share their enthusiasm and company culture with their potential customers. The team at Relish took to Twitter and Facebook to start spreading the word about their new location and sharing their passion for great customer service and burgers. By focusing on just two social media channels, and by making social media a part of their larger marketing strategy, they were able to make it work for them. “Social media is so cost effective and easy to do, it makes perfect sense for small businesses to embrace it in their marketing efforts,” says Rivers.The Challenge The Results Relish opened the doors to their first location inRelish Gourmet Burgers grew out of the idea that January of 2010 and in the past 10 months theypeople like really good food, and they also like to have added four new locations with another threebe welcomed and treated like a friend when they set to open soon. With this growth, their onlinemake a purchase. And from this simple idea came community has continued to expand and with thethe use of the word “relish” as a verb, the idea that help of Radian6, Rivers sees great potential for usingthey “relish” their customers and the chance to social media to help continue their growth, find newoffer them a unique dining experience. When you employees, and connect with those interested inwalk into the restaurant you are greeted with friendly franchise opportunities. For Relish, social mediahellos, and when you place your order they take your helps their small business achieve big success.name, because when you’re at Relish, you’re not justa number. “When someone comes to your home,you greet them, you welcome them into your homeand let them know you are glad they came,” explainswww.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

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Relish Gourmet Burgers: Radian6 Social Media Case Study

by Radian6 on Oct 31, 2011

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Relish Gourmet Burgers: Radian6 Social Media Case Study — Document Transcript