Wunderman helps Nokia Make Connections Around the Globe

Case Study / WundermanWunderman helps Nokia make connections around the globeThe Challenge already using other previous devices. So, Nokia engaged with Wunderman to listen to developersWunderman is a creative agency that truly appreciates around the world to monitor their reactions andand understands the value of relationships. They identify opportunities for working with developershave been a leader and innovator in the agency to encourage and promote the development ofspace for the past 50 years. The team at Wunderman WP7 apps. The team at Wunderman was ablehas always been focused on helping their clients to use the Radian6 platform to find conversationstransform data gathered both internally and externally across countries, and in more than seven differentinto customer insights and learning, guiding the languages, giving Nokia the chance to connect withdevelopment of marketing communications and some of the world’s premier app developers.the determination of what worked and why. It’s nosurprise that Wunderman was an early adopter of “The use of social media and Radian6 gives us thethe Radian6 platform. They were pleased to be able power to help our clients gather data in way thatto offer their clients real-time, global intelligence is much more cost effective and timely then wasgathered from the social web. previously possible,” explains Gregg.The team at Wunderman knew that social mediawould be a fantastic resource for their client – Nokia, The Resultsa world leader in mobility. Nokia was interested inlearning more about the app developer community’s Nokia has just launched their new Windows Phoneview of Nokia’s adoption of the Windows Phone OS smartphones in Europe, and the US release is setplatform as they prepare to launch their new phones, for 2012. To date, pre-orders for the smartphone inwhich operate on WP7. “This is Nokia’s chance to the UK are the highest for any Nokia smartphonechallenge Apple and Android, who have taken the ever. The insight they gathered from listening to appsmartphone world by storm,” says Gregg Hamilton, developers around the world as well as to consumersSVP Insights & Optimization at Wunderman. has helped them create a truly remarkable phone. The social web has been a source of market insights, but will also be part of their go-to-market strategy,The Approach enabling them to engage and connect with the right people, at the right time and in the right place.Nokia knows that their new smartphones will needto have apps in place that consumers love and are www.radian6.com 1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

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Wunderman helps Nokia Make Connections Around the Globe

by Radian6 on Dec 14, 2011

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Wunderman helps Nokia Make Connections Around the Globe — Document Transcript