Radian6: State of the Union Analysis

State of the Union 2012 Salesforce Radian6 Report

SUMMARY OF “STATE OF THE UNION” MENTIONS We looked at mentions of “#SOTU” and “State of the Union” to gain an understanding of the volume and type of conversation for the past day. The spike at 9 pm Eastern on January 24th had 517, 795 social mentions. 600,000 500,000 400,000 300,000 200,000 100,000 The data related to the State of the Union was compiled on 0 January 25th and looks at the 11PM 3AM 7AM 11 AM 3PM 7PM 11PM 3AM 7AM previous day. Jan 24 JAN 24 JAN 24 JAN 24 JAN 24 JAN 24 JAN 24 JAN 25 JAN 25 In total there were 1,150,994 Micromedia social mentions. Facebook Comments Mainstream News Over the past day there The hashtag #SOTU was used Blogs were 1,150,994 social over 3 times more than writing Forum Replies out “State of the Union” in the Videos mentions, 93% on analyzed social mentions. Forums Micromedia (Twitter). Images MySpace Top Hashtags connected to the 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 event were: #sotu, #obama, #tcot, #potus, #gopFor the past day, the female 159,848: 47.8%gender split was male 174,347: 52.2%slightly in favor of malewith 52.2%The top tweeting agebracket was 25 – 34 25-34years old. 35-44 45-54 21-24 55-64 18-20 65+ 0 5,000 10,000 15,000 20,000 25,000 30,000 Salesforce Radian6 Report 2

TOP MENTIONED WORDS Salesforce Radian6 Report 3

2012 ELECTION CANDIDATE MENTIONS Within the conversation about the State of the Union, the mentions of candidates’ names for the 2012 Election were analyzed for the past day below we see those results ranked by volume. The bottom graphics show us the top 50 top mentioned words for the top 3 candidates. The featured tweets come from the sources with the most twitter followers within the results. Barack Obama: 389,693 - 91.1% Mitt Romney: 13,465 - 3.1% Newt Gingrich: 10,583 – 2.5% Ron Paul: 6,671 – 1.6% Rick Santorum: 5,684 - 1.3% Michele Bachmann: 803 - 0.2% Rick Perry: 541- 0.1% Jon Huntsman: 99 – 0.0% Salesforce Radian6 Report 4

TOP RETWEETED USERNAMES Looking over the past day we see the Twitter Usernames that received the most retweets. These were mainly political and press related accounts. @barackobama @whitehouse @whlive @senatorsanders @borowitzreport @ricksantorum @huffingtonpost @cnnbrk @michellemalkin @billgates 0 5,000 10,000 15,000 20,000 From the ranking above, we see tweets that were shared by sources with the largest twitter followers. 1 23 4 5 Salesforce Radian6 Report 5

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Radian6: State of the Union Analysis

by Radian6 on Jan 26, 2012

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Radian6: State of the Union Analysis — Document Transcript