Radian6 Software Industry Use Case for Social Media

SoftwareAlmost half of all IT and software companies surveyed said they’reengaging with the social web regularly, demonstrating that your industryis already aware of the power of social media. Online conversations arebecoming louder each day, as your fans discuss everything from yourlatest software application to what your competitors are up to now.Maybe you’d also like to measure the voices of provide a glimpse at their age, gender and location.your biggest supporters and be prepared in case This is all important for discovering who exactly isof a crisis? Listening can help out with that, too. talking about your product, and how you can provideWhatever your reason for engaging with the social them with the best outreach possible. You’ll neverweb we’re here and we’re eager to help. The again be left wondering who your messages areconversations are happening; don’t you want to touching or who’s talking about their interactionsknow what’s being said? with your brand – if they’re saying it, you’ll be there.The Power of Social Listening Gain Competitive KnowledgeMany of your fans are tech savvy and have already Discovering industry buzz on the social web willmade the social web their home, constantly reveal not only what people are saying about yourdiscussing the latest technology and software brand, but also what they’re discussing aboutnews. It’s only natural to take your listening to their your competition. Think of it as an opportunity tofavourite online hang outs. Monitoring allows you conduct some market research: not only are youto tune into their conversations on everything from learning what people love about your offerings, youyou and your competition, to just how excited they can gain the same information when it comes toare for your latest product release. And the social their thoughts and feelings on your competitors,web is not just all about marketing new products or too. What are they doing well? What are theyfielding customer concerns and complaints – you struggling with? You’ll even have the power tocan use your listening to pick up on best practices, measure your share of voice in the conversation,and research industry trends. That’s what’s great about giving you a breakdown of just how many peoplesocial listening – it gives you the chance to monitor all are talking about you in comparison to yourof the conversations that are important to you. competitors. All this information will ensure that your brand has its finger on the pulse of all point ofDiving into social monitoring can help you not only need discussions, helping to get the best productsuncover what your customers are saying, but also and information out to your followers. www.radian6.com 1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

SOFTWAREAnd you don’t have to stop at what’s being said fans, as seen by the successes achieved throughabout your competition. You can go ahead and get Intuit’s Inner Circle testing community.a bigger picture look of what’s important in yourindustry. Listening in on industry conversations Software creator Intuit understood that their fansgives you a heads up on everything from emerging were discussing their products on the social web,trends to product pricing and service issues so and leapt at the opportunity to connect with themthat you’re never in the dark about consumer to enhance their experience. What started asdiscussions. This expanded view will allow you an organic tester group committed to improvingto look beyond your nearest competitors and see Intuit’s leading tax software has quickly become anwhere your brand fits in on an industry wide scale. established Beta – Tester community. Recognizing their devoted fan base, Intuit worked with this group to improve their software and enhance customerAmplify your Supporters experience. By inviting the testers to participate in the trial and share their feedback via forums andMuch the same as being in a crowded room, blogs, Intuit fostered an already strong sense ofsome voices carry further than others on the social community surrounding their brand. Intuit also gaveweb. Those voices belong to your influencers all testers priority tech support to ensure that those– the people that are consistently sharing your most loyal to the company received quick feedbackbrand’s message with the masses. This influential on any problems, ensuring that they recognized thatgroup has the ability to share your successes and their opinions were really making a difference. Intuitdrum up excitement for your upcoming product continues to maintain close ties with their testinglaunch, all through communicating on the social community, successfully creating a perfect balanceweb. By engaging with your influencers you’re between serving the needs of their company,opening yourself up to the thought leaders not only while also being mindful of the importance of theirsurrounding your organization, but also the industry customers.as a whole. Social listening allows you to discoverthese super fans and will help you, when the time Much like the results that can be garnered fromis right, reach out and engage with them to further listening, the list of those who can find value inyour message. engagement is just as varied. While it may be primarily your marketing team engaging with the social web right now, it’s never too late for otherBuilding a Community Around your Brand departments to begin their monitoring. Customer Service and Support can take the opportunity toEngaging on the social web gives your brand the engage with any clients who need product troublechance to interact with consumers, providing you shooting. Product Development can monitor whatwith a chance to gain a better understanding of other organizations are offering, mining for data towhat they expect from your products. Some pretty make your products that much better. Engagementpowerful changes can take place when your brand opportunities are almost limitless, why miss anysuccessfully harnesses the power of your greatest more opportunities to join in on these conversations?And that’s all just the tip of the iceberg when it comes tosocial listening, measurement and engagement.If you’re looking to get started with Radian6, visit our website at www.radian6.com, orcontact our sales team via email sales@radian6.com or telephone 1 888 672 3426.Radian6 is the leading provider for social media monitoring, engagement and insights. Radian6’s customers include theMicrosoft, Dessault Systems, Intuit, Verticle Response and Colligo Networks as well as the world’s leading public relationsand advertising agencies.Copyright ©2012 Radian6

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Radian6 Software Industry Use Case for Social Media

by Radian6 on Oct 19, 2011

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Radian6 Software Industry Use Case for Social Media — Document Transcript