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Radian6: Higher Education Social Media Use Case
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Radian6: Higher Education Social Media Use Case

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With 95% of college admissions offices using some form of social media, you’re probably already attuned to the power of online communication. And that’s great, because college students are ...

With 95% of college admissions offices using some form of social media, you’re probably already attuned to the power of online communication. And that’s great, because college students are currently some of the biggest consumers of media. This means that your students are congregating on the social web, and there’s no better time to gain perspective into their discussions.

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    Radian6: Higher Education Social Media Use Case Radian6: Higher Education Social Media Use Case Document Transcript

    • Higher EducationWith 95% of college admissions offices using some form ofsocial media, you’re probably already attuned to the powerof online communication. And that’s great, because collegestudents are currently some of the biggest consumers ofmedia. What all of this means for you is that your studentsare congregating on the social web, and there’s no bettertime to gain perspective into their discussions.Current and potential students are more than That’s where social listening comes in, giving youlikely gathered electronically right now, discussing the chance to monitor the discussions that are theeverything from dining options to course selection. most important to you. Are students complainingAnd those comments are just some of the things about the lack of vegetarian options in the cafeteria?you could be listening for. How about building Wondering if their credits are going to transfer fromstronger connections with alumni or learning their last school? Or maybe they’re applauding thewhat potential students are saying about other great lecture they just had. All of this are just someschools? Social listening can help with that, too. of the things that social listening can help to uncover.Whatever your reason for getting involved we’re Going beyond just monitoring, social listeninghere and we’re eager to help. The conversations are tools can also provide a deep dive look at thehappening; don’t you want to know what’s being said? commenter’s age, gender and location. Now you’ve got a finger on the pulse of your brand, giving youLet’s Talk about Listening the ability to tailor your marketing messages for specific geographic regions and age ranges. You’llThink about the last time you walked across never again be left wondering who your messagescampus. You could hear many conversations going are touching or who’s talking about their interactionson about your school, but wished you had the with your brand – if they’re saying it, you’ll be there.power to actually listen to what was being said.www.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6
    • HIGHER EDUCATIONGain Competitive Knowledge situation escalates. This commitment to aiding your students promptly and with ease will give you theWhile it’s pretty cool to find out what people are power to turn a negative situation into a positivesaying about you on the social web, listening is also instance of stellar customer service.an effective way to figure out what your audienceis saying about your competition. Monitoring theseconversations can give you a heads up on everythingfrom emerging trends in recruiting to student Service is the New Marketingsuccess and engagement so that you’re never in the Effective engagement can bring an already tightlydark about what’s important to students. knit campus community even closer together. When the admissions office has the ability to fieldAnd you’ll be able to gain insight into just how often questions over the web, and support services canyour brand is brought up in comparison with your respond to an issue on campus based on an e –competition. Having an understanding of your share request, then everyone feels as if their needs areof the voice in industry conversations is instrumental addressed. Engagement on the social web is allin your investigation of just how you’re measuring up about getting the right conversations to the peopleagainst your rivals in providing the best services to that matter.your students. And happy students become happy alumni. If they’ve come this far with you on your social media journey,Listen in Real Time you can keep the engagement going. Remaining engaged with your alumni through the social webWhile the social web provides people with a great is one of the best ways to maintaining the alreadyopportunity to discuss what they love about a brand, strong sense of community, fostering pride in yourit’s also a forum for those that might not be quite school that could translate to donor opportunities inas content. With the help of social listening, you’ll the future.be able to build a strategy for times of crisis and ifrequired, know how to react. Your effective listeningstrategy will not only enable you to hear those firstmurmurs of dissatisfaction, but will also allow youto inject your voice into the conversation before theAnd that’s all just the tip of the iceberg when it comes tosocial listening, measurement and engagement.If you’re looking to get started with Radian6, visit our website at www.radian6.com, or contactour sales team via email sales@radian6.com or telephone 1 888 672 3426.Radian6, a salesforce.com company, is the leading provider for social media monitoring, engagement and insights. Radian6’scustomers include DeVry, Grand Canyon University, University of North Dakota, and GMAC, as well as the world’s leading publicrelations and advertising agencies.Copyright ©2012 Radian6