Radian6 Health Care Industry Use Case

HealthcareWith over 40 percent of Americans turning to the internet tofacilitate a discussion on some aspect of health care, there’sno better time for the health care industry to connect withthe social web than the present. As your patients continue tobecome even bigger advocates for their health and wellness,there will be more and more discussions popping up online.Patients are routinely tweeting about available discussions that are the most important to yourcare and turning to blogs to discuss their medical brand as they’re happening.experiences and potential new treatments. Listeningcan help you discover these conversations, and Going beyond just monitoring, listening can alsoprovide insight into what matters most to your provide a deep dive look at the commenter’s age,audience. Whatever reason you have for engaging gender and location. Having this information putswith social listening we’re here and we’re eager to your finger on the pulse of your brand, giving youhelp. People are talking; don’t you want to know the ability to tailor your messages and productwhat they’re saying about your brand? offerings for specific geographic regions and age ranges. You’ll never again be left wondering who your messages are touching or who’s talking aboutThe Power of Social Listening their interactions with your brand – if they’re saying it online, you’ll be there.Social media use in the healthcare field gives youthe power to share messages with your communityand to provide a place for people to connect. Gain Competitive KnowledgeClients, patients and their family members can allbe found discussing medical experiences, seeking a While it’s great to find out what people are sayingprofessional opinion or connecting with people who about you on the social web, listening is also anare sharing their same symptoms. Listening in on effective way to figure out what your audiencethese conversations will give your marketing team is saying about your competition. Monitoringthe opportunity to gauge everything from customer these conversations can give you a heads up onservice successes, to the reach of your messaging everything from emerging trends in patient careacross the health care industry. That’s the beauty of to breakthroughs in the field of research. Socialsocial listening – it allows you to monitor the online listening will also give your brand the power to www.radian6.com 1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

HEALTHCAREexplore your competitor’s online presence, allowing interaction and what you are able to share withyou to gain a better understanding of how you your audience. Although your brand faces a trickiermeasure up on the social web. engagement situation than other industries, it doesn’t mean that listening, monitoring and engagingMonitoring can also give you an industry wide view aren’t for you.of the reach of your voice. You’ll be able to gaininsight into just how often your name is brought up Engagement isn’t a one size fits all model and that’sin comparison with your competitors in the health what makes connecting on the social web such acare industry. Having an understanding of your unique experience - your brand has the ability toshare of the voice in industry conversations is one continuously shape its engagement strategy soof the most effective ways to figure out how you’re that it is always reflecting your needs. Differentmeasuring up against your rivals in providing the best departments can interact with the social webservices to your patients and clients. in a variety of ways. Someone in marketing or communications might relish the idea of being able to share information on new products and servicesBe Aware of a Crisis being offered. Maybe your customer support team is currently looking for new ways to gather feedbackWhile the social web is great for spreading good on patient and client satisfaction. This is just anews, it’s just as powerful at sending a not - so sampling of some of the ways engagement andgreat story around, too. Now flu outbreaks and monitoring can work for your brand.issues with health care coverage aren’t just beingreported on the local news, they’re going global And engagement doesn’t always have to be aboutthrough social media only moments after being directly reaching out to your audience, either.announced. Dissenting voices that are discussing Listening lets you recognize when someone istheir experiences with quality of care also have a tweeting about the fact that they’re having difficultytendency to pop up online as well. Staying tuned navigating your website. It keeps you tuned ininto the social web will ensure that you’re catching when another commenter starts discussing howthese comments as they’re generated, allowing they wish they had more information about enrollingyour brand to resolve questions and concerns at a in insurance programs. Once you’ve tapped intomoment’s notice. the social web, listening to these comments not only gives you the opportunity to engage with your audience, but also to ensure that you’re deliveringConnecting with your Community the services they need, when they need them.The healthcare field faces a unique obstacle whenengaging with the social web, as you encounterstringent regulations that dictate your level ofAnd that’s all just the tip of the iceberg when it comes tosocial listening, measurement and engagement.If you’re looking to get started with Radian6, visit our website at www.radian6.com, or contact oursales team via email sales@radian6.com or telephone 1 888 672 3426.Radian6 is the leading provider for social media monitoring, engagement and insights. Radian6’s customers include Humana, theAmerican Red Cross and the Mayo Clinic as well as the world’s leading public relations and advertising agencies.Copyright ©2012 Radian6

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Radian6 Health Care Industry Use Case

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