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Pratt & Whitney Canada and w.illi.am/ Create the PT6 Nation

by on Mar 22, 2012

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Pratt & Whitney Canada (P&WC) is a global aerospace leader, providing advanced aircraft engines and services for general aviation, regional airlines, business aviation and helicopters. P&WC approached ...

Pratt & Whitney Canada (P&WC) is a global aerospace leader, providing advanced aircraft engines and services for general aviation, regional airlines, business aviation and helicopters. P&WC approached w.illi.am/ to find ways to leverage social media to engage pilots, operators, aircraft manufacturers and enthusiasts around the company’s legendary PT6 turboprop engine.

Using Radian6 and w.illi.am/’s own proprietary methodology called IMR to help find
conversations online around the PT6 engines, the team discovered that there were thousands and thousands of people online discussing the product and sharing their experiences.

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http://www.radian6.com 2718
http://feeds.feedburner.com 41
http://www.salesforcemarketingcloud.com 28
http://translate.googleusercontent.com 2
http://radian6.mmdev.ca 2
http://www.hanrss.com 1
http://www.bonkm.com 1
http://radian6.mmdevreview.com 1
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Pratt & Whitney Canada and w.illi.am/ Create the PT6 Nation Pratt & Whitney Canada and w.illi.am/ Create the PT6 Nation Document Transcript