Pizza Hut Cyber Monday Social Media Case Study


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The potential of Cyber Monday spans beyond traditional retailers, and Pizza Hut saw this opportunity. Using social media to share a special 20% off promotion, the digital team at Pizza Hut is taking advantage of the increase in online traffic to show customers that ordering online at has a lot of great benefits.

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Pizza Hut Cyber Monday Social Media Case Study

  1. 1. Case Study / Cyber MondayPizza Hut uses socialmedia to help reach hungryCyber Monday shoppersA recent PriceGrabber study found that 39% online already, we just want them to orderof consumers are planning to shop on Cyber food online also,” explains Tressie Lieberman,Monday. Black Friday still holds the title of Senior Manger of Digital Marketing.biggest shopping day of the year with 40% Pizza Hut is gaining a strong hold in the socialof consumers planning to shop that day, but media space with promotions like this andCyber Monday is certainly making gains. And past efforts like their Super Bowl campaign.with shoppers making more and more of their Using Radian6, Pizza Hut has been able to gainpurchases online, Pizza Hut is listening to their insight and feedback from their fans on whatcustomers and making their online experience sort of promotions they would like to see. Itfun and rewarding. has allowed them to engage and interact withThe digital team at Pizza Hut saw Cyber their customers and ensure they have the bestMonday’s rapid growth as a fantastic possible experience.opportunity. The increased volume of online “It’s a way to really test and learn so we knowtraffic on Monday meant that they had a we are driving guests and surprising andchance to increase awareness and traffic to delighting them,” Lieberman said. “This istheir site, Pizza Hut is offering the most aggressive online campaign we’vecustomers a 20% discount on any PizzaHut. put out there. There are no strings order that is placed on Cyber Monday. We know all brands are being aggressive forStarting on November 27th, the promotion Cyber Monday and we want to meet consumerwill be introduced via Facebook, Twitter and to expectations.”email subscribers.It’s important to surprise and delight our socialcommunity and make them happy to be a partof it. There are going to be so many people 1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6