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Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
Measuring Social Media
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Measuring Social Media

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A review of how to measure social media, including definitions of ROI, examples of metrics that are relevant, and discussions of goals and benchmarking.

A review of how to measure social media, including definitions of ROI, examples of metrics that are relevant, and discussions of goals and benchmarking.

Published in: Business, Technology
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  • Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure
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    • 1. <ul><li>http://www.radian6.com </li></ul><ul><li>@Radian6 </li></ul>Old Metrics, New Metrics, and Learning from Them All Measuring Social Media © 2009 Radian6
    • 2. Start with Objectives.
    • 3. Goals related to: <ul><li>Reputation </li></ul><ul><li>Awareness </li></ul><ul><li>Money </li></ul><ul><li>Engagement </li></ul><ul><li>Education </li></ul><ul><li>Entertainment </li></ul>
    • 4. The Truth About ROI.
    • 5. Gain from Investment - Investment Cost Investment Cost X 100 The Only True ROI
    • 6. Benchmarking.
    • 7. The Old Metrics
    • 8. The New Metrics
    • 9. Why We Need Both
    • 10. <ul><li>Activity &amp; Engagement </li></ul><ul><li>Members </li></ul><ul><li>Posts/Threads </li></ul><ul><li>Comments or Ideas </li></ul><ul><li>Inbound Links </li></ul><ul><li>Tags, Votes, Bookmarks </li></ul><ul><li>Active Profiles </li></ul><ul><li>Referrals </li></ul><ul><li>Post Frequency/Density </li></ul><ul><li>Revenue and Biz Dev: </li></ul><ul><li>Speed of sales cycle </li></ul><ul><li>Number/% of repeat biz </li></ul><ul><li>% customer retention </li></ul><ul><li>Transaction value </li></ul><ul><li>Referrals </li></ul><ul><li>Net new leads </li></ul><ul><li>Cost Per Lead </li></ul><ul><li>Conversions from community </li></ul>Metrics and Measurement
    • 11. Metrics and Measurement <ul><li>Cost Savings: </li></ul><ul><li>Issue Resolution Time </li></ul><ul><li>% of issues resolved online </li></ul><ul><li>Account turnover </li></ul><ul><li>Employee turnover </li></ul><ul><li>Hiring/Recruiting </li></ul><ul><li>Training costs </li></ul><ul><li>New Product Ideas </li></ul><ul><li>Development cycle time </li></ul><ul><li>Product/Serv Adoption Rate </li></ul><ul><li>Awareness and Value: </li></ul><ul><li>Brand loyalty/affinity </li></ul><ul><li>Media placements </li></ul><ul><li>Share of Conversation </li></ul><ul><li>Sentiment of Posts </li></ul><ul><li>Net Promoter Score </li></ul><ul><li>Interaction with Content </li></ul><ul><li>Employee Social Graphs </li></ul>
    • 12. The Ultimate Metric:
    • 13. Learn Something.
    • 14. Do Something.
    • 15. <ul><li>http://www.radian6.com </li></ul><ul><li>@Radian6 </li></ul>Questions? © 2009 Radian6

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