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Measuring Social Media

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A review of how to measure social media, including definitions of ROI, examples of metrics that are relevant, and discussions of goals and benchmarking.

A review of how to measure social media, including definitions of ROI, examples of metrics that are relevant, and discussions of goals and benchmarking.

Published in: Business, Technology

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  • Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure
  • Transcript

    • 1.
      • http://www.radian6.com
      • @Radian6
      Old Metrics, New Metrics, and Learning from Them All Measuring Social Media © 2009 Radian6
    • 2. Start with Objectives.
    • 3. Goals related to:
      • Reputation
      • Awareness
      • Money
      • Engagement
      • Education
      • Entertainment
    • 4. The Truth About ROI.
    • 5. Gain from Investment - Investment Cost Investment Cost X 100 The Only True ROI
    • 6. Benchmarking.
    • 7. The Old Metrics
    • 8. The New Metrics
    • 9. Why We Need Both
    • 10.
      • Activity & Engagement
      • Members
      • Posts/Threads
      • Comments or Ideas
      • Inbound Links
      • Tags, Votes, Bookmarks
      • Active Profiles
      • Referrals
      • Post Frequency/Density
      • Revenue and Biz Dev:
      • Speed of sales cycle
      • Number/% of repeat biz
      • % customer retention
      • Transaction value
      • Referrals
      • Net new leads
      • Cost Per Lead
      • Conversions from community
      Metrics and Measurement
    • 11. Metrics and Measurement
      • Cost Savings:
      • Issue Resolution Time
      • % of issues resolved online
      • Account turnover
      • Employee turnover
      • Hiring/Recruiting
      • Training costs
      • New Product Ideas
      • Development cycle time
      • Product/Serv Adoption Rate
      • Awareness and Value:
      • Brand loyalty/affinity
      • Media placements
      • Share of Conversation
      • Sentiment of Posts
      • Net Promoter Score
      • Interaction with Content
      • Employee Social Graphs
    • 12. The Ultimate Metric:
    • 13. Learn Something.
    • 14. Do Something.
    • 15.
      • http://www.radian6.com
      • @Radian6
      Questions? © 2009 Radian6