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Know Your Audience

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Know your audience: Discovering Learning and Development Insights ...

Know your audience: Discovering Learning and Development Insights

Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.

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  • Know your audience: Discovering Learning and Development Insights

    Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
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    Know Your Audience Know Your Audience Presentation Transcript

    • Know your audience: Discovering Learning and Development Insights
      Radian6 Social 2011
      Thursday, April 7th
      2:00 pm – 2:55 pm
      Pacific D-E
    • What is this panel about?
      Learn from those in the trenches about how they are gleaning insights from all of the data they collect. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
    • Who are our panelists?
      Paul Dyer, Head of Social Media, North America
      WCG World
      Matt Dickman, Senior Vice President & Partner
      Fleishman-Hillard
      Jeannine D’Allegro, Leader, Social Media Strategy
      Dun & Bradstreet
    • What are the big topics?
      The Planning
      What should you plan before jumping in?
      The Practical
      How do you pull these insights from customers?
      The Insights
      What do you do once you’ve pulled out this information? Where and when can it be used?
    • Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities
      Jeannine D'Allegro
      Leader, Social Media Strategy
      Dun & Bradstreet / Marketing
      April, 2011
    • “If content is king, then conversion is queen.”
      - John Munsell
      6
    • Gathering insights to promote customer conversations
      • Understand the swirl out there about our customers and by our customers
      • Understand what their customers are saying about them (B2B)
      • What is the industry doing and saying?
      • What are competitors up to?
      • Are there new opportunities for the industry?
      • Mergers/Acquisitions?
      Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities
      7
    • Creating new opportunities for your company
      • Customer Retention
      Improved value propositions should drive better satisfaction with our services
      • Opportunity
      Like the eco-friendly example, your will find valuable solutions for your customers that will drive opportunity
      • Demand
      If you know our customers and are offering proactive solutions, you will be invited to ‘sit at the table’ from the beginning of the conversation
      Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities
      8
    • How Radian6 Can Help
      • Identify the right search criteria for the audience
      • Analyze the content trends
      • Leverage alerts and reports
      Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities
      9