Know Your Audience

Know your audience: Discovering Learning and Development Insights
Radian6 Social 2011
Thursday, April 7th
2:00 pm – 2:55 pm
Pacific D-E

What is this panel about?
Learn from those in the trenches about how they are gleaning insights from all of the data they collect. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.

Who are our panelists?
Paul Dyer, Head of Social Media, North America
WCG World
Matt Dickman, Senior Vice President & Partner
Fleishman-Hillard
Jeannine D’Allegro, Leader, Social Media Strategy
Dun & Bradstreet

What are the big topics?
The Planning
What should you plan before jumping in?
The Practical
How do you pull these insights from customers?
The Insights
What do you do once you’ve pulled out this information? Where and when can it be used?

Turning Seemingly Disconnected Content Into Actionable, Proactive Opportunities
Jeannine D'Allegro
Leader, Social Media Strategy
Dun & Bradstreet / Marketing
April, 2011

“If content is king, then conversion is queen.”
- John Munsell
6

Gathering insights to promote customer conversations
Understand the swirl out there about our customers and by our customers
Understand what their customers are saying about them (B2B)
What is the industry doing and saying?
What are competitors up to?
Are there new opportunities for the industry?
Mergers/Acquisitions?
7

Creating new opportunities for your company
Customer Retention
Improved value propositions should drive better satisfaction with our services
Opportunity
Like the eco-friendly example, your will find valuable solutions for your customers that will drive opportunity
Demand
If you know our customers and are offering proactive solutions, you will be invited to ‘sit at the table’ from the beginning of the conversation
8

How Radian6 Can Help
Identify the right search criteria for the audience
Analyze the content trends
Leverage alerts and reports
9

Know Your Audience

by Salesforce Marketing Cloud on Apr 12, 2011

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Know Your Audience Presentation Transcript