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Jim Sterne's Webinar Presentation With Radian6
 

Jim Sterne's Webinar Presentation With Radian6

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In this presentation, Jim Sterne, Web analytics expert and President of Web strategy firm Target Marketing, shared with us how social media metrics and Web metrics tie together.

In this presentation, Jim Sterne, Web analytics expert and President of Web strategy firm Target Marketing, shared with us how social media metrics and Web metrics tie together.

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    Jim Sterne's Webinar Presentation With Radian6 Jim Sterne's Webinar Presentation With Radian6 Presentation Transcript

    • Social Media Metrics and
      Web Analytics
      Jim Sterne
      eMetrics.org
    • Social Media Metrics and
      Web Analytics
    • Social Media Metrics and
      Web Analytics
    • Social Media Metrics and
      Web Analytics and
      Email Metrics and
      Satisfaction Metrics and
      etc.
    • Social Media Metrics and
      Web Analytics and
      Email Metrics and
      Satisfaction Metrics and
      etc.
    • Social Media Metrics and
      Web Analytics and
      Email Metrics and
      Satisfaction Metrics and
      etc.
    • The Main Marketing Question
      How much to spend on each?
      Web site Email Search Marketing
      Banners TV Search Optimization
      Sponsorship SMS Tele Marketing
      Direct Mail Print Affiliate Marketing
      Webinar Video Social Networks
      Podcast Blog Behavioral Targeting
      Outdoor Twitter Microsites
      Events Viral Location Based
    • The Main Marketing Question
      How much to spend on each?
      Web site Email Search Marketing
      Banners TV Search Optimization
      Sponsorship SMSTele Marketing
      Direct MailPrint Affiliate Marketing
      Webinar Video Social Networks
      Podcast Blog Behavioral Targeting
      Outdoor Twitter Microsites
      Events Viral Location Based
    • Marketing Metrics Success
      Customer Centricity
      View the world through
      customer-colored glasses
    • Company / Customer Communication
      Get Attention
      Educate
      Sell
      Help
      Relate
    • Company / Customer Communication
      Get Attention
      Advertising
      Educate
      Sell
      Help
      Relate
    • Company / Customer Communication
      Get Attention
      Advertising
      Educate
      Marketing
      Sell
      Help
      Relate
    • Company / Customer Communication
      Get Attention
      Advertising
      Educate
      Marketing
      Sell
      Sales
      Help
      Relate
    • Company / Customer Communication
      Get Attention
      Advertising
      Educate
      Marketing
      Sell
      Sales
      Customer Service
      Help
      Relate
    • Company / Customer Communication
      Get Attention
      Advertising
      Educate
      Marketing
      Sell
      Sales
      Customer Service
      Help
      Relate
      F2F, Phone, Email
    • Company / Customer Communication
      Get Attention
      Advertising
      Educate
      Marketing
      Sell
      Sales
      Customer Service
      Help
      Relate
      Social Media
    • Company / Customer Communication
      Get Attention
      Social Media
      Advertising
      Educate
      Marketing
      Social Media
      Sell
      Sales
      Social Media
      Social Media
      Help
      Relate
      Social Media
    • Social Media Metrics
      Definition:
      platforms that allow content
      to be easily shared
    • Types:
      Social Media Metrics
      Forums & Message Boards
      Reviews & Opinion Sites
      Social Networks
      Blogging
      Microblogging
      Bookmarking
      Media Sharing
    • Marketing Metrics Success
      Customer Centricity
      View the world through
      customer-colored glasses
    • The Selling Cycle
      Advertise
      Prospect
      Qualify
      Manage Leads
      Identify Solution
      Create Proposal
      Negotiate
      Close Sale
      Install
      Invoice
      Support
    • The Buying Cycle
      Blissful ignorance
      Experience pain
      Seek information
      Discover solutions
      Compare options
      Create short list
      Negotiate
      Commit
      Recommend
    • Social Media Metrics
      Customer Centricity
      Gain
      Change
      Consider
      Check
      Affect
      Generate
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Social Media Metrics
      Customer Centricity
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Advertising Metrics
      Reach
      Frequency
      Awareness
    • Opportunity to See
    • BlogosphereMeasuring Your Own Blog
      RSS Subscribers
      Readers per post
    • Opportunity to See...Opportunity to Share
    • Opportunity to See...Opportunity to Share
    • Reach, Frequency & AwarenessVirality
    • Social Media Metrics
      Customer Centricity
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Measuring Attitude
      Online Metrics On Your Site
      Positive
      Negative
      Net Promoter Score
    • Sentiment Checking
      Positive or Negative?
      This pot roast is delicious.
      This pot roast is the worst I’ve ever tasted.
      This pot roast is inedible.
      This pot roast is better than your mother’s.
    • Social Media Metrics
      Customer Centricity
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Measuring Influence
      Influences
      thousands
      Influences
      hundreds of
      thousands
      Influences
      millions
      Which one influences more web analysts??
    • Measuring our own influence on public opinion
      Survey  Run an Ad  Survey
      Measuring Influence
    • Influential Topics
    • Influential Topics
    • Social Media Metrics
      Customer Centricity
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Measuring the Buzzosphere
      Share of Audience
      Share of Voice
      Share of Buzz
      Share of Sharing
      Are we more visible than the competition?
    • Social Media Metrics
      Customer Centricity
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Measuring Outcomes
      Social Actions
      Like
      Follow
      Retweet
      Blog Post
      Blog Comment
      Rating
      Bookmark
      Recommend
    • Measuring Outcomes
      Business Outcomes
      Social Actions
      Like
      Follow
      Retweet
      Blog Post
      Blog Comment
      Rating
      Bookmark
      Recommend
      Recommendations
      Click
      Visit
      Subscription
      Membership
      Register
      Take Survey
      Lead Qualify
      Purchase
    • Measuring Outcomes
      Web Analytics
      Social Metrics
      Like
      Follow
      Retweet
      Blog Post
      Blog Comment
      Rating
      Bookmark
      Recommend
      Click
      Visit
      Subscription
      Membership
      Register
      Take Survey
      Lead Qualify
      Purchase
    • Social Media Metrics
      Customer Centricity
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • How Much is a Social MediaParticipant Worth?
    • How Much is a Social MediaParticipant Worth?
      Web site Email Search Marketing
      Banners TV Search Optimization
      Sponsorship SMS Tele Marketing
      Direct Mail Print Affiliate Marketing
      Webinar Video Social Networks
      Podcast Blog Behavioral Targeting
      Outdoor Twitter Microsites
      Events Viral Location Based
    • How Much is a Social MediaParticipant Worth?
      $ .0725
    • How Much is a Social MediaParticipant Worth?
      If:
      10,000 people are talking about shampoo
    • How Much is a Social MediaParticipant Worth?
      If:
      10,000 people are talking about shampoo
      And, a new customer has a lifetime value of $29 (profit)
      And, joining that conversation causes 5% of them to try
      And 5% of those remain loyal
      Then:
      10,000 x 5% = 500
      500 x 5% = 25
      25 x $29 = $725
      725/10,000 = $0.0725 per participant
      = 7.25 ¢
    • How Much is a Social MediaParticipant Worth?
      $ .0725
    • How Much is a Social MediaParticipant Worth?
      $ .0725
      725 million
    • Relevancy
      Put the right message
      In front of the right person
      At the right time
    • Relevancy
      Put the right message
      In front of the right person
      At the right time
      Get the right message
      from the right people
      at the right time
    • Crowdsourcing
    • Crowdsourcing
    • Social Media MetricsWeb Analytics
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
    • Social Media MetricsWeb Analytics
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Measure
      Awareness
      Attitude
      Influence
      Competition
      Outcomes
      Value
      Input
    • Social Media Metrics and
      Web Analytics
      Jim Sterne
      eMetrics.org