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ING Direct Case Study

by on Aug 19, 2011

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ING Direct is a different kind of bank. It doesn't have bricks and mortar branches, so it is no surprise that they were quick to embrace social media as a way to listen and engage with their ...

ING Direct is a different kind of bank. It doesn't have bricks and mortar branches, so it is no surprise that they were quick to embrace social media as a way to listen and engage with their customers. ING Direct used the social web to gain important customer feedback on a new offering, and to learn more about what their customers need from their bank. Check out this case study to discover the details.

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