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How to Navigate the Market Research Process

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From our free ebook, Agile Market Research with Social Media. …

From our free ebook, Agile Market Research with Social Media.

1. DEFINE.
Define the challenge, problem or goal. Use the resulting “elevator pitch” to direct your research and make it actionable and tight.

2. DEVELOP
Develop the plan for your research. Determine what tools you need, where your potential data pool is, and what questions to ask. Set us the measurement tools you need to track the data you get and get your spreadsheet dashboards prepared.

3. RESEARCH
Research and collect data over a set period of time using the criteria you outlined in the Definition process. This is where you will see the data flow into your spreadsheets and metrics reports from all of the platforms and places you are conducting research. Tag and track everything.

4. STUDY AND ANALYZE
Study and Analyze the data you have collected. That will help you determine the strengths and weaknesses of your product, service, marketing plan or competitor in a space. Be comprehensive and thorough as you sift through the data. Pay attention to detail, nuance and sentiment to better predict the success of your goal.

5. REPORT
Report your findings to your team. Be as complete as possible, and cite your sources where you can. Be prepared to defend how you conducted your research and to show the integrity of your data.

6. DECIDE
Decide! Remember, the decision may be how to launch or package a product but your research might also lead you to table an idea before losing money and time on development. Look at the research with an analytical, open mind.

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  • 1. Community Ebook / September 2012 Agile Market Research with Social Media How to Navigate the Market Research Process 2 3 RESEARCH DEVELOP 1 Research and collect data DEFINE Develop the plan for your over a set period of time using research. Determine what the criteria you outlined in tools you need, where your the Definition process. This Define the challenge, problem potential data pool is, and is where you will see the data or goal. Use the resulting what questions to ask. Set us flow into your spreadsheets “elevator pitch” to direct the measurement tools you and metrics reports from all of your research and make it need to track the data you the platforms and places you actionable and tight. get and get your spreadsheet are conducting research. Tag dashboards prepared. and track everything. 4 STUDY & 6 ANALYZE 5 DECIDE Study and Analyze the data you REPORT have collected. That will help Decide! Remember, the you determine the strengths Report your findings to your decision may be how to launch and weaknesses of your team. Be as complete as or package a product but product, service, marketing plan possible, and cite your sources your research might also lead or competitor in a space. Be where you can. Be prepared you to table an idea before comprehensive and thorough to defend how you conducted losing money and time on as you sift through the data. your research and to show the development. Look at the Pay attention to detail, nuance integrity of your data. research with an analytical, and sentiment to better predict open mind. the success of your goal.www.radian6.com1 888 6RADIAN 1 888 672-3426 / community@radian6.com Copyright © 2012 Salesforce Radian6 [ 11 ]

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