House Party: Turning Social Media Data and Feedback into the Life of the Party

Case Study / House PartyHouse Party – Turning social media dataand feedback into the life of the partyThe Challenge activity, maintain searches for several months at a time and find brand advocates. The platform meansHouse Party is a unique company that offers people that the team can take real time snap shots tothe chance to have a party in their own home, with gather data quickly, but they also have the powerexclusive access to amazing products. It’s simple, to track conversations over a long period of time.host a party in your home, invite your friends, And for House Party’s clients data like this canand House Party will give them the chance to try help them better understand what consumersexciting products and receive a Party Pack full of value, and it can help their clients connect withproduct samples, coupons, party favors, activities their brand advocates to build and maintain strongand more. The parties are sponsored by brands like relationships.Kraft, McDonald’s, Sony Playstation and Ford. Andthe best part is that these are no pressure parties,nothing to buy or sell, House Party just wants The Resultsfeedback from the host and their partygoers. “We The addition of social media channels to Houseknew that we were missing opportunities to get Party’s strategy has given them the opportunityfeedback and comments from our hosts and their to increase their ability to provide meaningfulguests, we knew that they were chatting pre and metrics to their clients. It means they can showpost party on social media channels but we needed their clients who are talking, what they are sayingan efficient way to discover these conversations,” and how often they are talking. “We can help ourexplains Brian Slattery, Social Media Strategist at clients find their brand advocates, and help provideHouse Party. metrics and meaning around the conversations that are taking place around their products before,The Approach during and after the parties”, explains Jared Currier, Analyst, Research & Analytics for House Party, “theThe social media team at House Party decided to data we have been collecting has given us a greatfocus on measuring how social media can amplify deal of insight and helps us give our customers aauthentic word of mouth for their clients. Using competitive advantage”.the Radian6 platform the team was able to trackbrand mentions, campaign milestones, surges ofwww.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

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House Party: Turning Social Media Data and Feedback into the Life of the Party

by Radian6 on Nov 28, 2011

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House Party: Turning Social Media Data and Feedback into the Life of the Party — Document Transcript