Honda Motor Europe Uses Salesforce Radian6 to Scale Social Company-wide

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Honda Motor Europe, like many large organizations, is constantly looking to improve the utilization of social media and broaden the use of it in daily operations. …

Honda Motor Europe, like many large organizations, is constantly looking to improve the utilization of social media and broaden the use of it in daily operations.

Honda has been moving quickly with their social strategy and has seen great results in just a few months. Now that the various teams and departments at Honda Motor Europe have real-time access to social media data in house, they can track the effectiveness of their campaigns, increase the reach of their PR efforts, and gain a better sense of how they stack up against their competitors.

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  • 1. Case Study / Honda Motor EuropeHonda Motor Europe Uses Salesforce Radian6 toScale Social Company-wideThe Challenge and the creation of extensive reports. Additionally, the community team uses Salesforce Chatter toHonda Motor Europe, like many large organizations, connect with the various team members in theis constantly looking to improve the utilization of countries quickly and more seamlessly. They havesocial media and broaden the use of it in daily established a chatter group where they can discussoperations. The team at Honda is managing social the best approach for any queries they receive onmedia efforts across many countries, each with their various social media channels.own campaigns and objectives. In the past individualdepartments have initiated social media activities.However, Honda Motor Europe wanted to involve The Resultthe entire company in an integrated social media Honda has been moving quickly with their socialstrategy, provide access to social data in real time strategy and has seen great results in just aand engage with its customers. In order to achieve few months. Now that the various teams andthis, a comprehensive and agile structure had to be departments at Honda Motor Europe have real-timeput in place. access to social media data in house, they can track the effectiveness of their campaigns, increase theThe Approach reach of their PR efforts, and gain a better sense of how they stack up against their competitors. They’veHonda has developed a strong social media strategy, also been able to efficiently monitor the number ofand is using Salesforce Radian6 to ensure that social customer service queries they have resolved, andis at the core of their European organization. They improve response times.have implemented a social solution that focuseson several key areas – bringing data closer to “Salesforce Radian6 allows us a great combinationdifferent divisions, improving communications and of data thanks to the analysis dashboard, directrelationships with their customers, and ensuring they customer interaction with the Engagement Consolehave a seamless workflow between team members, and internal collaboration thanks to Salesforcedepartments as well as across countries. To do Chatter. Moving forward, we want to combine thethat, Honda employed local community managers in monitoring with our existing tools, to use the socialseveral European countries. They are now working for data in a comprehensive way across the company”,the benefit of all departments and increase interaction explains Simon Nicholson, Social Media Manager forand cooperation especially between the Marketing, Honda Motor Europe.PR, and Customer Service teams. Right now Honda is working on implementing theThe community managers are using the Radian6 Salesforce Social Hub in order to automate partsEngagement Console to monitor and interact with of the workflow and reduce the workload for thethousands of people who mention the brand online community managers. The long-term goal forevery month and distribute these social posts to the the team at Honda Motor Europe is to give theirright stakeholders within the organization. Radian6 dealerships access to the Radian6 Engagementanalysts support the team for the data evaluation Console to help bring them into the social conversation.www.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6