Emerging Media Summit - IABC-IDA Louisville

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The social enterprise is the next wave for businesses in this social revolution. Building and growing a community for your brand is a key approach in the social enterprise journey and it starts with listening.

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Emerging Media Summit - IABC-IDA Louisville

  1. 1. COMMUNITY IN THESOCIAL ENTERPRISEAmanda NelsonCommunity Content Manager
  2. 2. Socializing the Enterprise
  3. 3. SOCIALIZING THE ENTERPRISE Start from the Inside Out•  Culture shift•  Trade control for conversation•  Individuals vs brands“A bad beginning makes a bad ending.” - Euripides
  4. 4. SOCIALIZING THE ENTERPRISE Create a Listening Grid•  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors•  Create grid for each department•  Identify need, solve problem
  5. 5. SOCIALIZING THE ENTERPRISE Collaborate & Educate•  Unified vision•  Social needs by department•  Internal and external
  6. 6. SOCIALIZING THE ENTERPRISE Vodafone
  7. 7. Establish a Community Team
  8. 8. ESTABLISH A COMMUNITY TEAMInside the Mind of a Community Manager External Internal•  Storyteller •  Switchboard•  Poster child operator•  Caretaker •  Teacher•  Content curator/ •  Interpreter creator •  Connector
  9. 9. SOCIALIZING THE ENTERPRISEUnderstand Community •  Holistic view of customer •  Understand customer decision making cycle •  Sync psychological need
  10. 10. ESTABLISH A COMMUNITY TEAM Salesforce
  11. 11. ESTABLISH A COMMUNITY TEAM Thank You!Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  community@radian6.comMe •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  amanda.nelson@radian6.com

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