eHarmony Uses Social Media to Help Take the Mystery Out of Online Dating
by Salesforce Marketing Cloud on Jul 18, 2012
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eHarmony launched in the United States in 2000 and is now the number one trusted relationship services provider in the US. ...
eHarmony launched in the United States in 2000 and is now the number one trusted relationship services provider in the US.
eHarmony started using Radian6 to listen to conversations around the brand, and around key words like “bad date” or “first date”. They also took to Facebook and Twitter to connect with members, share success stories - including engagement and wedding videos, and answer questions from those looking for dating advice. By using social media to help educate and create awareness around the benefits of online dating, eHarmony has built a strong and loyal community, read on for all the details.
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