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Case Study / eHarmonyeHarmony uses social media to help take themystery out of online datingThe Challenge                 ...
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eHarmony Uses Social Media to Help Take the Mystery Out of Online Dating

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eHarmony launched in the United States in 2000 and is now the number one trusted relationship services provider in the US.

eHarmony started using Radian6 to listen to conversations around the brand, and around key words like “bad date” or “first date”. They also took to Facebook and Twitter to connect with members, share success stories - including engagement and wedding videos, and answer questions from those looking for dating advice. By using social media to help educate and create awareness around the benefits of online dating, eHarmony has built a strong and loyal community, read on for all the details.

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Transcript of "eHarmony Uses Social Media to Help Take the Mystery Out of Online Dating"

  1. 1. Case Study / eHarmonyeHarmony uses social media to help take themystery out of online datingThe Challenge key words like “bad date” or “first date”. They also took to Facebook and Twitter to connecteHarmony launched in the United States in 2000 with members, share success stories - includingand is now the number one trusted relationship engagement and wedding videos, and answerservices provider in the US. Millions of people questions from those looking for dating advice.have used eHarmony’s Compatibility MatchingSystem to find compatible long term relationships “We wanted to ensure our team felt comfortableand today, an average of 542 eHarmony members using social media to connect with our communitymarry every day in the US, as a result of being so we set up guidelines for how to response andmatched on the site. proceed,” explains Grant Langston. “We try to use humor and have some fun when we reach out toOnline dating has continued to increase in people through Twitter or Facebook, we think itpopularity and with the adoption of social media, makes a huge difference and helps make peoplethe social media team at eHarmony saw an even feel more comfortable.”greater opportunity to connect with both currentand future members. The team at eHarmony sawsocial media as a chance to dispel any myths The Resultsand pre conceived notions about online dating,and more importantly have some fun with their By using social media to help educate and createsocial media presence. “For us it’s about being awareness around the benefits of online dating,human, and sharing great content that will help eHarmony has built a strong and loyal community.our members and our social media followers,” The social media team now has eight staff workingsays Grant Langston, Director of Social Media to respond to social interactions and posts, helpingat eHarmony. “We believe that if there are them reach out to clients and respond to hundredconversations happening around our brand, we of posts a week. They plan to start creatingneed to be there and be a part of that dialogue.” Facebook apps that celebrate their members success and they are looking to create some new videos around some common dating mistakes.The Approach The social team at eHarmony is making all the right moves and their hard work is paying off for theireHarmony started using Radian6 to listen to millions of happy members.conversations around the brand, and aroundwww.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

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