SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Data Driven Social Media for Financial Services Institutions

by on Sep 24, 2012

  • 6,512 views

Few things in life cause such universal public interest as money, and no medium has ever captured that better than social media. So we at the Salesforce Marketing Cloud wanted to have a look at what ...

Few things in life cause such universal public interest as money, and no medium has ever captured that better than social media. So we at the Salesforce Marketing Cloud wanted to have a look at what it means to be a high street bank in the 21st century. Our team has carried out a comprehensive analysis of 2.5 Million social media conversations around nine Financial Services Institutions from June 1st to August 20th 2012.

This report shows the key conclusions of this in-depth analysis and offers advice on how Financial Services Institutions such as HSBC, American Express, Barclays or Deutsche Bank can use these insights to shape their marketing campaigns and activities.

Statistics

Views

Total Views
6,512
Views on SlideShare
3,972
Embed Views
2,540

Actions

Likes
9
Downloads
135
Comments
0

10 Embeds 2,540

http://www.radian6.com 2244
http://www.visiblebanking.com 249
http://feeds.feedburner.com 24
http://sam1meta.tumblr.com 14
http://translate.googleusercontent.com 3
http://www.seoimage.com 2
http://pinterest.com 1
http://r6old.test.buddymedia.com 1
http://core-tracking.traackr.com 1
https://twitter.com 1
More...

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Data Driven Social Media for Financial Services Institutions Data Driven Social Media for Financial Services Institutions Document Transcript