Data Driven Social Media for Financial Services Institutions
- 6,975 views
Few things in life cause such universal public interest as money, and no medium has ever captured that better than social media. So we at the Salesforce Marketing Cloud wanted to have a look at what ...
Few things in life cause such universal public interest as money, and no medium has ever captured that better than social media. So we at the Salesforce Marketing Cloud wanted to have a look at what it means to be a high street bank in the 21st century. Our team has carried out a comprehensive analysis of 2.5 Million social media conversations around nine Financial Services Institutions from June 1st to August 20th 2012.
This report shows the key conclusions of this in-depth analysis and offers advice on how Financial Services Institutions such as HSBC, American Express, Barclays or Deutsche Bank can use these insights to shape their marketing campaigns and activities.
- Total Views
- Views on SlideShare
- Embed Views