Checklist of Simple Market Research Tools
by Salesforce Marketing Cloud on Sep 14, 2012
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From our free ebook, Agile Market Research with Social Media. ...
From our free ebook, Agile Market Research with Social Media.
Spreadsheet(s) - the good old fashioned spreadsheet is going to be your number one tool for getting a deeper look at the vast piles of data your research will generate. Make sure you have one set up and ready to collect and analyze data.
Radian6 - an excellent tool for doing topic-based research. Especially useful for sentiment or topic-based market research and competitive intelligence-gathering.
Google Analytics - Set up goals for the landing pages that you create to support your market research so you can track the answers you receive and layer in demographic data that includes location, SERPs, keyword data, conversion and more.
Landing Page - be sure to support your market research with a landing page specific to the target audience.
Hashtag or keyword list - hashtags and keywords add another layer of tracking to complex data sets. Your research shouldn’t leave home without it.
Legal disclaimer - have your legal department work with you on the legal disclaimers you might need to ask certain questions. It’s easy to avoid a crisis by being proactive here. Be sure to also disclose how the information gathered will be used.
Social tools - which tools depend on which platforms you will be engaging with for your research (Survey Monkey? Twitter? etc). Be sure to brand the tools and be clear on your purpose for conducting the research, and on any time limits set around your data gathering.
Sales department - share your data with sales! You never know what will lead to a great case study to give your customers more value in their initial outreach sessions.
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