Can You Define the ROI of Social?

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Can you define the ROI of social? …

Can you define the ROI of social?

Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.

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  • Can you define the ROI of social?

    Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.
    Are you sure you want to
    Your message goes here
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  • 1. Can You Define the ROI of Social?
    Radian6 Social 2011
    8April @ 10:45-11:45am
    Pacific D-E
  • 2. Panelists
    Joe Thornley, Thornley Fallis
    Marshall Sponder, WCG
    Ken Burbary, Digitas
    Katie Paine, KD Paine and Partners
  • 3. Topics
    • Defining ROI
    • 4. Business objectives versus ROI
    • 5. Establishing metrics