Build a Better Campaign: Research, Plan and Integrate

by Radian6 on Apr 12, 2011

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Build a better campaign: Research, Plan and Integrate ...

Build a better campaign: Research, Plan and Integrate

Effective campaigns breakthrough the clutter and deliver a message that resonates with the audience. Learn how market intelligence and social insights are being used to develop campaigns and communications strategies that are routed in business goals and a new understanding of the customer.

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Build a Better Campaign: Research, Plan and Integrate — Presentation Transcript

Build a Better CampaignResearch, Plan & Integrate
Moderated by Jon McGinley
Radian6 Social 2011
April 7, 11:00 – 12:00Pacific Room, Section C

Panelists

Adam Keats, Senior Vice President, Digital Communications at Weber Shandwick
Cat Lincoln, Founder & Principal at Clever Girls Collective
Gemma Craven,Senior Vice President, Digital Influence at Ogilvy Public Relations Worldwide

#social2011: @jonmcginley, @akeats, @dearbadkitty, @gemsie

Panel Discussion Topics

Social Tools
Listening Isn’t Enough
Data and Metrics
Integrating Data

Thank You
We hope you enjoyed the panel and had a great time with us today!

Radian6 at Radian6 Build a better campaign: Research, Plan and Integrate

Effective campaigns breakthrough the clutter and deliver a message that resonates with the audience. Learn how market intelligence and social insights are being used to develop campaigns and communications strategies that are routed in business goals and a new understanding of the customer. 1 year ago

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Build a Better Campaign: Research, Plan and Integrate

by Radian6 on Apr 12, 2011

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Build a Better Campaign: Research, Plan and Integrate — Presentation Transcript