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Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
Brian Solis' Webinar Presentation with Radian6
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Brian Solis' Webinar Presentation with Radian6

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Brian Solis joined the Radian6 folks to chat about his book Engage! and break down some of the core concepts of social media engagement in a business context. This is the presentation he created for …

Brian Solis joined the Radian6 folks to chat about his book Engage! and break down some of the core concepts of social media engagement in a business context. This is the presentation he created for that Webinar.

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  • Wow, insightful!!
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  • I love this slide. Saw something very similar, by Brian Solis and JESS3, maybe dated 2008? Title was the 'The Conversation: the Art of Listening, Learning and Sharing'. This a good update. I wish I knew where I could find that earlier Solis presentation though.....
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  • 1.
  • 2. We are defining a new era of society and how we ultimately communicate with one another
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Social Media Engagement Affects Every Step of Discovery, Purchasing, and Buyer’s Experiences
  • 8. AND EASY!
  • 9. Social networks are for conversations, not customers
  • 10.
  • 11.
  • 12.
  • 13. “Some of the most avid users of Facebook and MySpace are pimply adolescents and goth teenagers.”
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. The Illusion of Control…
  • 22. We now possess the ability to steer and shape
    perception and conversations
  • 23. ROI:Return on Ignorance vs. Return on Investment
  • 24.
  • 25. We report to someone who doesn’t really care about transparency or authenticity
  • 26.
  • 27. Who Owns Social Media?
  • 28.
  • 29. It’s not what you say, it’s what they say that counts…
  • 30.
  • 31.
  • 32. Everything Starts with Listening and Research
  • 33. The Conversation is Bigger Than Any Social Network
  • 34.
  • 35. Benchmarks
    Insights:
  • 44.
  • 45. The Human Network
  • 46.
  • 47. Social Media is About Sociology and Psychology More So Than Technology
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. Pingdom
  • 53.
  • 54.
  • 55.
  • 56. How Do You Rise Above the Noise
  • 57. Your friend just became a fan of Brand X on Facebook and suggested you become a fan too.
  • 58. No thank you…
  • 59. Participation
  • 60.
  • 61.
  • 62. We're measured by our actions and not words.
  • 63. How Do You DefineInfluence?
    It’s the Ability to InspireAction and Measure It
  • 64. The Human Algorithm
    Google is adapting PageRank for people…
  • 65. Micro Disruption Theory & The Social Effect
    Attention Aperture
    Update
    Disruption
    Point
    Time
    Opportunity for Resonance
  • 66.
  • 67.
  • 68. Multiple Personality Order
  • 69. People interact with the people representing the brand…
  • 70.
  • 71.
  • 72. Becoming the people we want to reach and inspire…
  • 73. Look familiar?
  • 74. YouTube is the second most popular online search engine…
  • 75. Increasing Your Digital Footprint
  • 76. Social Media Optimization improves the “findability” of Social Objects
  • 77. Keywords
    Titles
    Descriptions
    Tags
    Syndication
    Links
  • 78. Find Comfort Outside Your Comfort Zone
  • 79. We Become Media
  • 80. Paid
    Social Graph
    Word of Mouth
    Social Media Optimization
    Sponsored
    Syndication
    Banners
    SEO
    Sponsored Posts
    Paid Tweets &
    Posts
    Virtual Goods
    Value
    Ads
    Apps
    Likes
    The Social Media Ecosystem
    Widgets
    Broadcast
    Brand
    Empathy
    Relevance
    Video
    Retweets
    Sharing
    Trending
    INFLUENCE
    REFERRALS
    Podcasts
    Tweets
    Images
    Tabs
    Shares
    Story
    Check-ins
    Updates
    Content Marketing
    Wall Posts
    Blogs
    Tweets
    Posts
    Livestreams
    Video
    Search Engine Optimization
    Owned
    Earned
    Viral
    FoFs
    Participatory
  • 81. We engage in a social ecosystem, but, where do we send them?
  • 82.
  • 83.
  • 84.
  • 85.
  • 86. AJBombers
    Local burger shop in Milwauke, WI
    Hosted a FourSquare event
    Goal was to unlock swarm badge = 50 or more
    30 minutes before official opening, event was packed
    161 people attended
    Sales were up 110%
    Thanks Simon Salt
  • 87. Vistaprint
    Created dedicated landing page for Twitter followers
    Sets schedule and coordinates presences for when they’re opened and closed on Twitter
    On Facebook, they offer a customized experience starting with a Static FMBL tab
    YouTube is used as a creative video contest
    Flickr is used to feature crowdsourced designs
    Blog is dedicated to sharing advice, guidance, and information
    There’s a strong and consistent voice and mission across the board
    Thanks James Ball
  • 88. Skittles
  • 89. RedBull: Social Objects
  • 90.
  • 91.
  • 92. Identify ways to provide value…
  • 93. Transparent
    Authentic
    Be Yourself
    Believable
  • 94. We earn the relationships, trust, and reputation we deserve.
  • 95. At some point, we have to stop asking questions and start answering them for ourselves…
  • 96. #ThisisYourTime
  • 97. http://bit.ly/engageme

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