The flame may be out at Olympic stadium, but the memories and lessons will live on. Beyond the sporting extravaganza and excellence, we saw the birth of a new populist movement: The ‘Social Games’. Our Radian6 analysts have put together a comprehensive report researching how brands greeted this dynamic change in social media and sports. We looked into online conversation around selected brands between July 1st and August 15th.
This report proves that social media truly enriched the London 2012 Olympics and the presence of the involved brands on both the physical and the digital scene may well be the portal to a whole new community of fans.