Behind the Curtain the Wizards of API

Behind the Curtain: The Wizards of API
Radian6 Social 2011
Thursday, April 7th
3:00 pm – 3:50 pm
Pacific A-C

What is this panel about?
Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.

Who are our panelists?
Edward Boches, Chief Innovation Officer
Mullen
Alex Brasil, Analytical Lead
Google
Tony MacDonell, Chief Technology Officer
Teknision Inc.
Sean Greenlaw, Chief Executive Officer
Lashpoint

What are the big topics?
Extending Functionality
How can API be used to go beyond a platforms standard functions?
Improving Automation
More actions done all at once to improve workload capabilities
Providing Visualization
Creating exciting visuals of all the data

HOW TO
MARKET
AN AD AGENCY’S
SOCIAL MEDIA
CAPABILITIES

302,977
tweets analyzed
48,859
tweets #brandbowl
18,068
visitors to site

Lashpoint’s in Social Media
Facebook / Twitter integrations
Google Maps mash-ups
Janrain integrations
Radian6 and the SocialCloud
Extending Radian6
High volume analysis and decision tools
Real-time Data Visualization

Extending Radian6 using SocialCloud
HTML Widgets
Light-weight and embedded in external apps
Usage and appearance similar to Dashboard or Engagement Console
Embed Graphs and Feeds directly into web pages
Mini-Apps
Single Purpose / highly focused
Custom functionality
Interactive reporting

Analysis & Decisions using SocialCloud
Inspecting a large volume of pre-analyzed social posts
Bulk actions on similar posts from several channels
Automated events based on inspection findings
Triggered updates / inserts in proprietary business systems

Data Visualizations with SocialCloud
Meaningful pictures and animations based on Radian6 analysis ... in real-time
Using colour to compare sentiment changes
See volume increases with growing shapes
Measure trends in animated graphs
Geographic distribution using maps
Scorecards and health meters
Operational screens used in operational context
Large displays and portable screens

Big Lessons Learned with SocialCloud
Dashboard widgets are too good ... don't try to recreate them
There is a lot of social media ... an intelligent cache is your friend.
“Meaningful” animation based on Social Media patterns is not easy
Logging, Logging, and more Logging. The more you do, the more Radian6 API Support will love you

Behind the Curtain the Wizards of API

by Radian6 on Apr 12, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Behind the Curtain the Wizards of API — Presentation Transcript