Behind the Curtain the Wizards of API

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Behind the Curtain: The Wizards of API

Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.

You can visit Edward Boches at: http://edwardboches.com/

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Behind the Curtain the Wizards of API

  1. 1. Behind the Curtain: The Wizards of API <br />Radian6 Social 2011<br />Thursday, April 7th<br />3:00 pm – 3:50 pm<br />Pacific A-C<br />
  2. 2. What is this panel about?<br />Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too. <br />
  3. 3. Who are our panelists?<br />Edward Boches, Chief Innovation Officer<br />Mullen<br />Alex Brasil, Analytical Lead<br />Google<br />Tony MacDonell, Chief Technology Officer<br />Teknision Inc. <br />Sean Greenlaw, Chief Executive Officer<br />Lashpoint<br />
  4. 4. What are the big topics?<br />Extending Functionality<br />How can API be used to go beyond a platforms standard functions?<br />Improving Automation <br />More actions done all at once to improve workload capabilities <br />Providing Visualization<br />Creating exciting visuals of all the data <br />
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  6. 6. HOW TO <br />MARKET <br />AN AD AGENCY’S<br />SOCIAL MEDIA <br />CAPABILITIES<br />
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  11. 11. 302,977 <br />tweets analyzed<br />48,859<br />tweets #brandbowl<br />18,068<br />visitors to site<br />
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  19. 19. Lashpoint’s in Social Media<br /><ul><li>Facebook / Twitter integrations
  20. 20. Google Maps mash-ups
  21. 21. Janrain integrations
  22. 22. Radian6 and the SocialCloud
  23. 23. Extending Radian6
  24. 24. High volume analysis and decision tools
  25. 25. Real-time Data Visualization</li></li></ul><li>Extending Radian6 using SocialCloud<br /><ul><li>HTML Widgets
  26. 26. Light-weight and embedded in external apps
  27. 27. Usage and appearance similar to Dashboard or Engagement Console
  28. 28. Embed Graphs and Feeds directly into web pages
  29. 29. Mini-Apps
  30. 30. Single Purpose / highly focused
  31. 31. Custom functionality
  32. 32. Interactive reporting</li></li></ul><li>Analysis & Decisions using SocialCloud<br /><ul><li>Inspecting a large volume of pre-analyzed social posts
  33. 33. Bulk actions on similar posts from several channels
  34. 34. Automated events based on inspection findings
  35. 35. Triggered updates / inserts in proprietary business systems</li></li></ul><li>Data Visualizations with SocialCloud<br /><ul><li>Meaningful pictures and animations based on Radian6 analysis ... in real-time
  36. 36. Using colour to compare sentiment changes
  37. 37. See volume increases with growing shapes
  38. 38. Measure trends in animated graphs
  39. 39. Geographic distribution using maps
  40. 40. Scorecards and health meters
  41. 41. Operational screens used in operational context
  42. 42. Large displays and portable screens</li></li></ul><li>Big Lessons Learned with SocialCloud<br /><ul><li>Dashboard widgets are too good ... don't try to recreate them
  43. 43. There is a lot of social media ... an intelligent cache is your friend.
  44. 44. “Meaningful” animation based on Social Media patterns is not easy
  45. 45. Logging, Logging, and more Logging. The more you do, the more Radian6 API Support will love you</li>

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