Adaptu Uses Social Listening to Help Customers Acheive Their Financial Goals
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Adaptu Uses Social Listening to Help Customers Acheive Their Financial Goals

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Adaptu.com empowers its users to take control of their financial lives and fundamentally change their relationship with finances through informative content, supportive coaching and an array of......

Adaptu.com empowers its users to take control of their financial lives and fundamentally change their relationship with finances through informative content, supportive coaching and an array of financial tools. The team at Adaptu.com realized that many people were looking online for financial information, resources and tools. Social media presented a way for these consumers to
engage and connect with Adaptu.com and its tools and online community.

Using social media as a way to connect with current and potential customers seemed like a great way for Adaptu.com to share information, create awareness and build relationships. Read on to find out how Adaptu.com empowers people to achieve their goals through financial tools and resources.

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  • 1. Case Study / Adaptu.comAdaptu.com – Empowering people to achievetheir goals through financial tools and resources.The Challenge By streamlining their approach and sharing information across teams, Adaptu.com is able toAdaptu.com empowers its users to take control ensure that they offer their customers the bestof their financial lives and fundamentally change resources and understand their individual needs,their relationship with finances through informative while ensuring their customers personal informationcontent, supportive coaching and an array of is kept private and confidential.financial tools. These tools allow customers to viewtheir budgets, investments, set up bill reminders, “By using Radian6, we can stay on top of whatand more. Adaptu.com is pleased to offer their tools people are saying about Adaptu.com as a brandfree of charge, and they also offer resources and with real-time alerts. Giving us a competitiveadvice to help their community save for the future, advantage on helping us assist our users as well asplan for retirement, live on a budget and achieve engaging with current and potential users by talkingoverall financial health. about financial matters that relating to them by directing them to Adaptu.com resources,” explainsThe team at Adaptu.com realized that many people Jenna Forstrom, Community Manger for Adaptu.were looking online for financial information, com. “Connecting through salesforce.com caseresources and tools. Social media presented a way management we can keep track of and updatefor these consumers to engage and connect with users on support issues in a timely fashion beingAdaptu.com and its tools and online community. able to respond to users daily and resolve issues as quickly as possible.”The Approach The ResultsUsing social media as a way to connect withcurrent and potential customers seemed like a Adaptu.com launched its online financial resourcesgreat way for Adaptu.com to share information, in 2010 and since that time they have experiencedcreate awareness and build relationships. The fantastic growth. They had 55,763 unique visitorssocial media team at Adaptu.com uses salesforce. to their site in December 2011; they had 493com and Radian6 to make the most of their social social media mentions (349 were on Twitter, 61media efforts. By finding new contacts and tracking were on blogs and 8 were on Facebook). Withtheir conversations and interactions in salesforce. growing numbers and a great response from users,com, it means the team knows what information Adaptu.com plans to continue this trend and helpand resources each customer is interested in, wider audiences transform their relationships withand it allows their team access to all the relevant finances.information and present an integrated view of theircustomers by combining online conversations withtheir CRM activities. www.radian6.com 1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6