100 Ways to Use Social Media Monitoring

New to social media monitoring and engagement?
What do you listen for?

We've created a list of100 ways to get you started.
Some uses didn’t make our list because we stopped at 100.
If there are other ideas you would like to see explored in a future list, let us know.
info@radian6.com

We look at these categories:
Brand monitoring
Competitive intelligence
Industry monitoring
Thought leadership
Lead generation and sales
Customer service
Search engine optimization (SEO)
Crisis communication
Product development
Advertising and marketing effectiveness

Brand monitoring
Listen for online mentions of your brand
Listen for positive mentions of your brand
Listen for negative mentions of your brand
Listen for direct and indirect questions from customers
Discover brand advocates
Discover brand detractors
Discover influencers for your brand
Learn where customers are talking about your brand
Listen for the most popular topics about your brand
Monitor public perception of your company
Listen for mentions of executive team
Listen for mentions of product misuse

Competitive intelligence
Discover online mentions of your top competitors
Discover competitors’ latest product releases
Discover competitors’ recent company news
Listen for customer comments about competitors
Monitor competitors’ blogs for company insight
Monitor competitor employees’ social profiles
Monitor competitors’ content for levels of customer engagement
Discover negative mentions of competitors and treat as opportunities

Industry monitoring
Listen to mentions of your industry
Listen for mentions of your brand compared to your industry
Listen for mentions of your competitors as part of your industry
Monitor share of voice in your industry
Monitor industry trends
Discover industry issues
Monitor industry news
Discover industry influencers
Monitor perception of industry by larger business community
Monitor changes in social media adoption in your industry

Thought leadership
Monitor changes in conversation volume around key issues
Discover industry posts that require comment by your company’s subject matter experts
Monitor spread of company thought leadership blog posts
Identify online opportunities to share thought leadership
Identify speaking opportunities for subject matter experts
Determine perception of company as a thought leader
Determine perception of company employees as thought leaders
Discover other industry thought leaders
Monitor influence of company thought leaders
Monitor influence of industry thought leaders

Lead generation and sales
Monitor for buying indication terms within your product category
Monitor for recommendation requests within your product category
Monitor for discussions of your product category
Monitor target prospect personas to confirm accuracy
Monitor questions and conversations about your product category
Discover topics for remarkable content
Share relevant content with prospects
Answer direct questions from prospects
Discover competitive insights
Expand pool of prospects

Customer service
Identify customer service issues as they emerge
Monitor volume of conversation around customer service issues
Respond to customer service issues in real-time
Determine if customers are willing to take issues offline
Gather customer feedback to share with other teams
Build relationships with customers
Answer customer questions
Respond to positive feedback
Share helpful company information
Monitor ongoing customers concerns

Search engine optimization (seo)
Discover relevant industry keywords
Monitor selected keywords for content ideas
Discover influencers using selected keywords
Determine which keywords are performing best
Determine which keywords are not performing
Monitor spread of content to determine better titles
Connect with people in industry to enhance social search
Discover relevant blogs to consider asking for backlinks
Monitor SEO influencers to keep up with search engine changes
Monitor search engine social profiles to keep up with changes

Crisis communication
Monitor community news sites around facilities
Listen actively to conversations around the crisis
Establish a baseline for potential threats
Establish a baseline for potential failures
Find sites that are critical of your brand
Find people that are critical of your brand
Look for channels to use for crisis outreach
Determine potential issues before they escalate
Determine the volume of critical conversations
Determine sentiment level changes which could indicate a crisis

Product development
Listen for comments on current products
Listen for comments on competitors’ products
Discover new uses for existing products
Discover opportunities for product offerings
Solicit product feedback and monitor comments
Conduct beta testing
Monitor new industry opportunities
Listen for potential new product features
Understand how customers are using your product
Identify points of difference about your product

Advertising and marketing effectiveness
Track advertising-specific keyword usage
Listen for social response to advertising messages
Gauge sentiment toward advertising campaigns
Monitor conversations from trade shows
Monitor unique URLs on your ads
Monitor unique phone numbers on your ads
Find sites relevant to your brand for online advertising
Learn the language of prospects
Monitor campaign or brand specific hashtags
Solicit user generated content and monitor results

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http://www.conseilsmarketing.com	291
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http://feeds.feedburner.com	55
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http://translate.googleusercontent.com	17
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http://twitter.com	8
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100 Ways to Use Social Media Monitoring

by Salesforce Marketing Cloud on Nov 04, 2011

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