Generator, Radar Music Videos, YouTube strategy
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Generator, Radar Music Videos, YouTube strategy

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Here are the slides from the Tipping Point presentation at The Roundhouse on Friday 21st Feb 2014. ...

Here are the slides from the Tipping Point presentation at The Roundhouse on Friday 21st Feb 2014.
Note we're publishing a full length feature about YouTube content strategy soon. If you register for an account on Radar, you'll get it by email when it comes out. Registration is completely free - http://www.radarmusicvideos.com/home/about-us

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Generator, Radar Music Videos, YouTube strategy Generator, Radar Music Videos, YouTube strategy Presentation Transcript

  • New era: YouTube = your own TV channel ! ! Think of content as programming ! ! Not programming for an album/EP cycle, but a 12-month content cycle
  • Content objectives: • discovery • revenue • cross-promotion • up-selling / creating a D2C sales hub • artist creativity • fan relationships ! Cost and complexity: • what you can ask your fans to do for you, • what you can do for yourself, • where you can spend money effectively on creating content.
  • ! Content genres • documentary: self-shooting, artist POV mobile footage, interviews / pieces to camera • live: gigs / rehearsal footage • promo: lyric videos and full blown promos
  • Checklist of content types • Official music videos / release videos • Audio uploads of music with a static visual (aka ‘art videos’) • Live performances • Lyric videos • Behind the scenes (which could be anything from a ‘day in the life of’ to a tour video diary or the making of your latest music video) • Covers • Breaking news announcements (e.g. a new album/single/tour, or a big milestone) • Tutorials • Interviews including fan led • Video press kits promoting your latest album/single/tour • Playlists • Fan-generated videos • Competitions • Google+ Hangouts on Air • Live-streaming (archivable streaming may be necessary across different timezones) • Episodic events
  • http://www.radarmusicvideos.com/home/about-us
  • http://www.youtube.com/watch?v=rVeMiVU77wo
  • https://www.youtube.com/watch?v=qMLgbl7yU98
  • https://www.youtube.com/watch?v=QuCP2fnK9Hs&list=PL_L7BaVpHIdOK0O_mXo7kznYTBFp3dkLZ&index=11
  • https://www.youtube.com/watch?v=25a0dBMwYq0&list=PL_L7BaVpHIdPCGezW4Wbax-PCHuEZ-5uy&index=1