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Find your customers: How to listen and What to listen for<br />Angela Bartels<br />The Rackspace Cloud <br />April 2010<br />
Quick Look<br />Objectives & Responsibilities<br />Develop a Strategy: Educate & Engage<br />Determine the right toolset <...
What’s the Objective & Who Owns it?<br />
Determine your Objective<br />Increase<br />Measure of Success<br />
Determine who is Responsible<br />Marketing 101<br />
Find your subject matter experts<br />
Develop a Strategy<br />
Educate<br />Spread your core message (statistics are always good)<br />Share success stories (from contributors and from ...
Share industry related information, even if it doesn’t mention you!<br />
Engage<br />Acknowledge those that are talking about you (whether it’s positive or negative)<br />Join conversations you w...
Negative turned Positive<br /> “ <br />P.S. I got an email reply from Rackspace... from a tweet o_o That speaks an unfatho...
There’s so many social media tools, which ones do I use??<br />
Listen  >> Google Alerts, Twitter<br />Participate >> Twitter, Facebook<br />Content >> Wordpress, YouTube, Flickr<br />Bu...
Here’s where you can find the Rackspace Cloud<br />Blog – rackspacecloud.com/blog<br />Twitter - @rackcloud, @cloudsupport...
Follow the conversations!<br />
Submit your articles!<br />
Ask for feedback!<br />
Examples that Social Media works!<br />
If you listen, you will find stories!<br />SwebApps <br />Extreme Home Makeover<br />Red Beacon<br />
Helpful Resources<br />Mashable.com<br />WeAreMedia.org<br />Tony, CEO of Zappos – How Twitter can make you a better & hap...
Thank you for your time!Questions?<br />
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Non profit social media conf at rackspace angela bartels

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  • Increase web traffic, educate the masses about cloud computing &amp; the Rackspace Cloud, increase sign ups
  • Success story: march of dimes (http://marchforbabies.com/why.aspx)
  • http://www.rackspacecloud.com/blog/2010/03/19/kids-cancer-foundation-of-south-florida-on-the-rackspace-cloud/
  • http://www.rackspacecloud.com/blog/2009/09/02/swebapps-opens-up-on-the-cloud/http://www.rackspacecloud.com/blog/2009/10/29/cybernautic-successfully-launches-extreme-makeover-home-edition-receiving-over-300000-hits/http://www.rackspacecloud.com/blog/2009/09/23/winner-of-techcrunch50-redbeacon-on-the-rackspace-cloud/Show who’s on the cloud page
  • Transcript of "Non profit social media conf at rackspace angela bartels"

    1. 1. Find your customers: How to listen and What to listen for<br />Angela Bartels<br />The Rackspace Cloud <br />April 2010<br />
    2. 2. Quick Look<br />Objectives & Responsibilities<br />Develop a Strategy: Educate & Engage<br />Determine the right toolset <br />Real life examples<br />
    3. 3. What’s the Objective & Who Owns it?<br />
    4. 4. Determine your Objective<br />Increase<br />Measure of Success<br />
    5. 5. Determine who is Responsible<br />Marketing 101<br />
    6. 6. Find your subject matter experts<br />
    7. 7. Develop a Strategy<br />
    8. 8.
    9. 9. Educate<br />Spread your core message (statistics are always good)<br />Share success stories (from contributors and from those whom you are supporting)<br />Share industry related information (don’t make it always about just your organization)<br />Be Transparent (share the real you!)<br />
    10. 10. Share industry related information, even if it doesn’t mention you!<br />
    11. 11. Engage<br />Acknowledge those that are talking about you (whether it’s positive or negative)<br />Join conversations you weren’t initially a part of (make sure it’s related)<br />
    12. 12. Negative turned Positive<br /> “ <br />P.S. I got an email reply from Rackspace... from a tweet o_o That speaks an unfathomable amount to your customer service. When it comes to that you're lightyears ahead of Linode, Dreamhost, (mt)... Hell, I'd probably hit the text limit for GMail trying to write down all the customer service experiences I've had that just seem like Windows ME compared to what you guys offer. You advertise Fanatical Customer Support and you deliver Fanatical Customer Service... and then some. If I could have your customer service and CDN, with Linode's speed and CPU configuration, I'd be set; alas, it cannot be so. I'm definitely hooked on your Cloud Files and look forward to using that in the future  <br />”<br />
    13. 13. There’s so many social media tools, which ones do I use??<br />
    14. 14. Listen >> Google Alerts, Twitter<br />Participate >> Twitter, Facebook<br />Content >> Wordpress, YouTube, Flickr<br />Buzz >> Delicious, Reddit, Digg<br />Social Networks >> Facebook, LinkedIn, Google Buzz<br />Measure success >> bit.ly, Tweetlytics<br />Choose the ones that work for you<br />
    15. 15. Here’s where you can find the Rackspace Cloud<br />Blog – rackspacecloud.com/blog<br />Twitter - @rackcloud, @cloudsupport<br />Facebook – facebook.com/rackspacecloud<br />Google Buzz - google.com/profiles/rackspacecloud<br />LinkedIn – Rackspace Cloud Group<br />Flickr – flickr.com/photos/rackspacecloud<br />YouTube – youtube.com/therackspacecloud<br />Delicious – delicious.com/rackspacecloud<br />
    16. 16. Follow the conversations!<br />
    17. 17. Submit your articles!<br />
    18. 18. Ask for feedback!<br />
    19. 19. Examples that Social Media works!<br />
    20. 20. If you listen, you will find stories!<br />SwebApps <br />Extreme Home Makeover<br />Red Beacon<br />
    21. 21. Helpful Resources<br />Mashable.com<br />WeAreMedia.org<br />Tony, CEO of Zappos – How Twitter can make you a better & happier person<br />Email me! angela.bartels@rackspace.com<br />
    22. 22. Thank you for your time!Questions?<br />
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