Getting Started in Social Media

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How to Get Started in Social Media
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Fran Stephenson
Rackspace

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  • http://www.youtube.com/watch?v=HONGJLiK9g8
  • Getting Started in Social Media

    1. 1. Social Media: Getting Started<br />Fran Stephenson<br />Rackspace Hosting<br />
    2. 2. The Stats are Amazing!<br />Socialnomics Video<br />Find it at: http://www.youtube.com/watch?v=HONGJLiK9g8<br />
    3. 3. <ul><li>Facebook/Twitter
    4. 4. Flickr ~ Picasa ~ Snapfish
    5. 5. YouTube
    6. 6. Podcasting
    7. 7. Foursquare/Gowalla
    8. 8. LinkedIN ~ SlideShare
    9. 9. ITunes
    10. 10. Groupon
    11. 11. Digg ~ Delicious </li></ul>Where are you using Social Media?<br />
    12. 12. Facebook is #2 most visited site on the Internet….after Google. <br />44% of social sharing on Web is driven by Facebook<br />Twitter just reached its 100,000,000th user<br />Who is using Social Media?<br />
    13. 13. Why Should Your Organization Get Started In Social Media?<br />
    14. 14. Why…..<br />Leverage goodwill <br />Share knowledge base <br />Thought leadership<br />De-mystify processes<br />Showcase a culture <br />Engagement with new stakeholders<br />Create relationships with existing stakeholders<br />
    15. 15. Why…..<br /><ul><li>Resolve service issues
    16. 16. Create awareness of new products/services
    17. 17. Updated information on an issue
    18. 18. Explain stuff
    19. 19. Engage a community
    20. 20. Share common interests
    21. 21. Manage a crisis </li></li></ul><li>The Issues…..<br />Privacy vs. Public Information<br />Loss of Message Control<br />Crisis Communications<br />Staffing<br />Training<br />Acceptance by stakeholders<br />…..are there others?<br />
    22. 22. Some Examples<br />
    23. 23.
    24. 24.
    25. 25. http://blamedrewscancer.com/#<br />
    26. 26.
    27. 27. What’s Next? <br />Set objectives for your plan <br />Establish listening posts/monitoring <br />Become an educated advocate<br />Look for resources in unusual places<br />Build your profile<br />Create sustainable targets <br />Create two-way conversations<br />Measure and Analyze<br />
    28. 28. The Conversation Prism<br />Observe<br />Listen<br />Participate<br />Engage<br />Give/Get<br />Evaluate<br />Lather, Rinse, Repeat<br />Source: http://www.briansolis.com/2009/03/conversation-prism-v20/<br />
    29. 29. <ul><li>Don’t be afraid of negativity
    30. 30. Start with the goal, not the tool
    31. 31. Embrace niche communities
    32. 32. Empower people to speak for school or organization
    33. 33. Give to get.
    34. 34. Listen</li></ul>Some Tips<br />
    35. 35. <ul><li>Share your expertise. Focused communities can get in-depth
    36. 36. Share your opinion
    37. 37. Communicate regularly
    38. 38. Be brief
    39. 39. Link to resources and other experts
    40. 40. Respond to questions and comments
    41. 41. Find a balance bet. Seeding conversations and letting the community lead. </li></ul>Some Tips<br />
    42. 42. More Resources<br />Share great ideas with each other<br />Check out my delicious page: <br />http://delicious.com/franstep<br />Search for “nonprofit” tags<br />Start learning from other’s success<br />
    43. 43. Things to Read<br />Cluetrain Manifesto<br />www.cluetrain.com<br />Naked Conversations<br />Robert Scoble and Shel Israel<br />New Rules of Marketing and PR<br />David Meerman Scott<br /><ul><li>Twitter Power
    44. 44. Joel Comm</li></li></ul><li>Things to Read<br />Now is Gone<br />Geoff Livingston<br />Groundswell<br />Charlene Li and Josh Bernoff<br />Personality Not Included<br />RohitBagarva<br /><ul><li>The Secrets of Social Media Marketing
    45. 45. Paul Gillen</li></li></ul><li>Connect with Me!<br />E-Mail:<br />franstep09@gmail.com<br />Twitter: fransteps<br />Find me on <br />Facebook<br />LinkedIn<br />Foursquare<br />
    46. 46. Questions? <br />
    47. 47. Thank you!<br />

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