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Getting Started in Social Media

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How to Get Started in Social Media …

How to Get Started in Social Media
presented by
Fran Stephenson
Rackspace

Published in: Technology

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  • http://www.youtube.com/watch?v=HONGJLiK9g8
  • Transcript

    • 1. Social Media: Getting Started
      Fran Stephenson
      Rackspace Hosting
    • 2. The Stats are Amazing!
      Socialnomics Video
      Find it at: http://www.youtube.com/watch?v=HONGJLiK9g8
    • 3. Where are you using Social Media?
    • 12. Facebook is #2 most visited site on the Internet….after Google.
      44% of social sharing on Web is driven by Facebook
      Twitter just reached its 100,000,000th user
      Who is using Social Media?
    • 13. Why Should Your Organization Get Started In Social Media?
    • 14. Why…..
      Leverage goodwill
      Share knowledge base
      Thought leadership
      De-mystify processes
      Showcase a culture
      Engagement with new stakeholders
      Create relationships with existing stakeholders
    • 15. Why…..
      • Resolve service issues
      • 16. Create awareness of new products/services
      • 17. Updated information on an issue
      • 18. Explain stuff
      • 19. Engage a community
      • 20. Share common interests
      • 21. Manage a crisis
    • The Issues…..
      Privacy vs. Public Information
      Loss of Message Control
      Crisis Communications
      Staffing
      Training
      Acceptance by stakeholders
      …..are there others?
    • 22. Some Examples
    • 23.
    • 24.
    • 25. http://blamedrewscancer.com/#
    • 26.
    • 27. What’s Next?
      Set objectives for your plan
      Establish listening posts/monitoring
      Become an educated advocate
      Look for resources in unusual places
      Build your profile
      Create sustainable targets
      Create two-way conversations
      Measure and Analyze
    • 28. The Conversation Prism
      Observe
      Listen
      Participate
      Engage
      Give/Get
      Evaluate
      Lather, Rinse, Repeat
      Source: http://www.briansolis.com/2009/03/conversation-prism-v20/
    • 29.
      • Don’t be afraid of negativity
      • 30. Start with the goal, not the tool
      • 31. Embrace niche communities
      • 32. Empower people to speak for school or organization
      • 33. Give to get.
      • 34. Listen
      Some Tips
    • 35.
      • Share your expertise. Focused communities can get in-depth
      • 36. Share your opinion
      • 37. Communicate regularly
      • 38. Be brief
      • 39. Link to resources and other experts
      • 40. Respond to questions and comments
      • 41. Find a balance bet. Seeding conversations and letting the community lead.
      Some Tips
    • 42. More Resources
      Share great ideas with each other
      Check out my delicious page:
      http://delicious.com/franstep
      Search for “nonprofit” tags
      Start learning from other’s success
    • 43. Things to Read
      Cluetrain Manifesto
      www.cluetrain.com
      Naked Conversations
      Robert Scoble and Shel Israel
      New Rules of Marketing and PR
      David Meerman Scott
      • Twitter Power
      • 44. Joel Comm
    • Things to Read
      Now is Gone
      Geoff Livingston
      Groundswell
      Charlene Li and Josh Bernoff
      Personality Not Included
      RohitBagarva
      • The Secrets of Social Media Marketing
      • 45. Paul Gillen
    • Connect with Me!
      E-Mail:
      franstep09@gmail.com
      Twitter: fransteps
      Find me on
      Facebook
      LinkedIn
      Foursquare
    • 46. Questions?
    • 47. Thank you!