Getting Started in Social Media

Social Media: Getting Started
Fran Stephenson
Rackspace Hosting

The Stats are Amazing!
Socialnomics Video
Find it at: http://www.youtube.com/watch?v=HONGJLiK9g8

Facebook/Twitter
Flickr ~ Picasa ~ Snapfish
YouTube
Podcasting
Foursquare/Gowalla
LinkedIN ~ SlideShare
ITunes
Groupon
Digg ~ Delicious
Where are you using Social Media?

Facebook is #2 most visited site on the Internet….after Google.
44% of social sharing on Web is driven by Facebook
Twitter just reached its 100,000,000th user
Who is using Social Media?

Why Should Your Organization Get Started In Social Media?

Why…..
Leverage goodwill
Share knowledge base
Thought leadership
De-mystify processes
Showcase a culture
Engagement with new stakeholders
Create relationships with existing stakeholders

Why…..
Resolve service issues
Create awareness of new products/services
Updated information on an issue
Explain stuff
Engage a community
Share common interests
Manage a crisis

The Issues…..
Privacy vs. Public Information
Loss of Message Control
Crisis Communications
Staffing
Training
Acceptance by stakeholders
…..are there others?

Some Examples

http://blamedrewscancer.com/#

What’s Next?
Set objectives for your plan
Establish listening posts/monitoring
Become an educated advocate
Look for resources in unusual places
Build your profile
Create sustainable targets
Create two-way conversations
Measure and Analyze

The Conversation Prism
Observe
Listen
Participate
Engage
Give/Get
Evaluate
Lather, Rinse, Repeat
Source: http://www.briansolis.com/2009/03/conversation-prism-v20/

Don’t be afraid of negativity
Start with the goal, not the tool
Embrace niche communities
Empower people to speak for school or organization
Give to get.
Listen
Some Tips

Share your expertise. Focused communities can get in-depth
Share your opinion
Communicate regularly
Be brief
Link to resources and other experts
Respond to questions and comments
Find a balance bet. Seeding conversations and letting the community lead.
Some Tips

More Resources
Share great ideas with each other
Check out my delicious page:
http://delicious.com/franstep
Search for “nonprofit” tags
Start learning from other’s success

Things to Read
Cluetrain Manifesto
www.cluetrain.com
Naked Conversations
Robert Scoble and Shel Israel
New Rules of Marketing and PR
David Meerman Scott
Twitter Power
Joel Comm

Things to Read
Now is Gone
Geoff Livingston
Groundswell
Charlene Li and Josh Bernoff
Personality Not Included
RohitBagarva
The Secrets of Social Media Marketing
Paul Gillen

Connect with Me!
E-Mail:
franstep09@gmail.com
Twitter: fransteps
Find me on
Facebook
LinkedIn
Foursquare

Questions?

Thank you!

Getting Started in Social Media

by Fran Stephenson on Apr 15, 2010

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Getting Started in Social Media — Presentation Transcript