Getting Started in Social Media
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Getting Started in Social Media

on

  • 616 views

How to Get Started in Social Media

How to Get Started in Social Media
presented by
Fran Stephenson
Rackspace

Statistics

Views

Total Views
616
Views on SlideShare
612
Embed Views
4

Actions

Likes
0
Downloads
9
Comments
0

1 Embed 4

http://www.slideshare.net 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.youtube.com/watch?v=HONGJLiK9g8

Getting Started in Social Media Presentation Transcript

  • 1. Social Media: Getting Started
    Fran Stephenson
    Rackspace Hosting
  • 2. The Stats are Amazing!
    Socialnomics Video
    Find it at: http://www.youtube.com/watch?v=HONGJLiK9g8
  • 3.
    • Facebook/Twitter
    • 4. Flickr ~ Picasa ~ Snapfish
    • 5. YouTube
    • 6. Podcasting
    • 7. Foursquare/Gowalla
    • 8. LinkedIN ~ SlideShare
    • 9. ITunes
    • 10. Groupon
    • 11. Digg ~ Delicious
    Where are you using Social Media?
  • 12. Facebook is #2 most visited site on the Internet….after Google.
    44% of social sharing on Web is driven by Facebook
    Twitter just reached its 100,000,000th user
    Who is using Social Media?
  • 13. Why Should Your Organization Get Started In Social Media?
  • 14. Why…..
    Leverage goodwill
    Share knowledge base
    Thought leadership
    De-mystify processes
    Showcase a culture
    Engagement with new stakeholders
    Create relationships with existing stakeholders
  • 15. Why…..
    • Resolve service issues
    • 16. Create awareness of new products/services
    • 17. Updated information on an issue
    • 18. Explain stuff
    • 19. Engage a community
    • 20. Share common interests
    • 21. Manage a crisis
  • The Issues…..
    Privacy vs. Public Information
    Loss of Message Control
    Crisis Communications
    Staffing
    Training
    Acceptance by stakeholders
    …..are there others?
  • 22. Some Examples
  • 23.
  • 24.
  • 25. http://blamedrewscancer.com/#
  • 26.
  • 27. What’s Next?
    Set objectives for your plan
    Establish listening posts/monitoring
    Become an educated advocate
    Look for resources in unusual places
    Build your profile
    Create sustainable targets
    Create two-way conversations
    Measure and Analyze
  • 28. The Conversation Prism
    Observe
    Listen
    Participate
    Engage
    Give/Get
    Evaluate
    Lather, Rinse, Repeat
    Source: http://www.briansolis.com/2009/03/conversation-prism-v20/
  • 29.
    • Don’t be afraid of negativity
    • 30. Start with the goal, not the tool
    • 31. Embrace niche communities
    • 32. Empower people to speak for school or organization
    • 33. Give to get.
    • 34. Listen
    Some Tips
  • 35.
    • Share your expertise. Focused communities can get in-depth
    • 36. Share your opinion
    • 37. Communicate regularly
    • 38. Be brief
    • 39. Link to resources and other experts
    • 40. Respond to questions and comments
    • 41. Find a balance bet. Seeding conversations and letting the community lead.
    Some Tips
  • 42. More Resources
    Share great ideas with each other
    Check out my delicious page:
    http://delicious.com/franstep
    Search for “nonprofit” tags
    Start learning from other’s success
  • 43. Things to Read
    Cluetrain Manifesto
    www.cluetrain.com
    Naked Conversations
    Robert Scoble and Shel Israel
    New Rules of Marketing and PR
    David Meerman Scott
    • Twitter Power
    • 44. Joel Comm
  • Things to Read
    Now is Gone
    Geoff Livingston
    Groundswell
    Charlene Li and Josh Bernoff
    Personality Not Included
    RohitBagarva
    • The Secrets of Social Media Marketing
    • 45. Paul Gillen
  • Connect with Me!
    E-Mail:
    franstep09@gmail.com
    Twitter: fransteps
    Find me on
    Facebook
    LinkedIn
    Foursquare
  • 46. Questions?
  • 47. Thank you!