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Facebook is #2 most visited site on the Internet….after Google. 44% of social sharing on Web is driven by Facebook Twitter just reached its 100,000,000th user Who is using Social Media?
Why Should Your Organization Get Started In Social Media?
Why….. Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase a culture Engagement with new stakeholders Create relationships with existing stakeholders
Resolve service issues
Create awareness of new products/services
Updated information on an issue
Engage a community
Share common interests
Manage a crisis
The Issues….. Privacy vs. Public Information Loss of Message Control Crisis Communications Staffing Training Acceptance by stakeholders …..are there others?
What’s Next? Set objectives for your plan Establish listening posts/monitoring Become an educated advocate Look for resources in unusual places Build your profile Create sustainable targets Create two-way conversations Measure and Analyze