Email marketing

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Email marketing

  1. 1. @ Email Marketing
  2. 2. <ul><li>E very </li></ul><ul><li>M arketers’ </li></ul><ul><li>A rdent </li></ul><ul><li>I ngenious </li></ul><ul><li>L eague </li></ul>
  3. 3. <ul><li>@ E very one in the world still uses email as a primary medium to contact on internet. </li></ul><ul><li>M arketers’ </li></ul><ul><li>A rdent </li></ul><ul><li>I ngenious </li></ul><ul><li>L eague </li></ul>
  4. 4. <ul><li>E very </li></ul><ul><li>@ M arketers’, today have to use Email as a need and not just choice! </li></ul><ul><li>A rdent </li></ul><ul><li>I ngenious </li></ul><ul><li>L eague </li></ul>
  5. 5. <ul><li>E very </li></ul><ul><li>M arketers’ </li></ul><ul><li>@ A rdent in nature, it has amazing </li></ul><ul><li>results. </li></ul><ul><li>I ngenious </li></ul><ul><li>L eague </li></ul>
  6. 6. <ul><li>E very </li></ul><ul><li>M arketers’ </li></ul><ul><li>A rdent </li></ul><ul><li>@ I ngenious efforts are essential to understand & get the best returns over time. </li></ul><ul><li>L eague </li></ul>
  7. 7. <ul><li>E very </li></ul><ul><li>M arketers’ </li></ul><ul><li>A rdent </li></ul><ul><li>I ngenious </li></ul><ul><li>@ L eague of all social modes with effective integration. </li></ul>
  8. 8. @ Agenda <ul><li>Brief History </li></ul><ul><li>Types </li></ul><ul><li>Process </li></ul><ul><li>Structure & Design </li></ul><ul><li>Costing </li></ul><ul><li>Survey </li></ul><ul><li>Questionnaire </li></ul>
  9. 9. @ Brief History
  10. 10. @ Types of Email Marketing <ul><li>Product/Service Emails </li></ul><ul><li>E-newsletters </li></ul><ul><li>Press Releases </li></ul><ul><li>Surveys </li></ul><ul><li>Invitations </li></ul><ul><li>Thank You </li></ul>
  11. 11. @ Product/Service Emails <ul><li>Most common type of email </li></ul><ul><li>Primarily used to encourage repeat business by contacting subscribed readers. </li></ul><ul><li>Offering discounts, vouchers, promotional offers, freebies etc. </li></ul><ul><li>Highly effective marketing tactic. </li></ul>
  12. 12. @ Product/Service Emails
  13. 13. @ Product/Service Emails
  14. 14. @ Product/Service Emails
  15. 15. @ E-newsletters <ul><li>Typically distributed once a month or more frequently depending on readers. </li></ul><ul><li>The most viewed email due to people have subscribed to it & are more likely to read it. </li></ul><ul><li>Contain company information, latest products or services, helpful articles, latest news & recent offers or freebies for readers. </li></ul><ul><li>Essential to keep newsletters full of valuable & interesting content, easy to scan font/format. </li></ul>
  16. 16. @ E-newsletters
  17. 17. @ E-newsletters
  18. 18. @ E-newsletters
  19. 19. @ Press Releases <ul><li>Used to distribute latest company information. </li></ul><ul><li>Add a new service or product to business, announce approaching events, seminars or classes. </li></ul><ul><li>Effective strategy to blast it out there for the internet world. </li></ul>
  20. 20. @ Press Releases
  21. 21. @ Press Releases
  22. 22. @ Press Releases
  23. 23. @ Surveys <ul><li>Great way to find out exactly what challenges or problems consumers/readers are facing. </li></ul><ul><li>Helps create a solution for a particular problem. </li></ul><ul><li>Shows customers that you are listening and that you genuinely care about them </li></ul>
  24. 24. @ Surveys
  25. 25. @ Surveys
  26. 26. @ Invitations <ul><li>Focused on a special event. </li></ul><ul><li>Often they are short & sweet and get right to the point. </li></ul><ul><li>Can be used for a variety of promotions </li></ul><ul><li>Don’t take up too much time from readers. </li></ul>
  27. 27. @ Invitations
  28. 28. @ Invitations
  29. 29. @ Thank You <ul><li>Very important to build a good rapport with customers and readers. </li></ul><ul><li>Companies send a “thank you” email once user has purchased something. </li></ul><ul><li>Up selling related products through this email </li></ul>
  30. 30. @ Thank You
  31. 31. @ Thank You
  32. 32. Different Emails are required for different activities.
  33. 33. @ Process
  34. 38. @ Analysis
  35. 39. @ Structure & Design <ul><li>Subject </li></ul><ul><li>Header </li></ul><ul><li>1 st call to action </li></ul><ul><li>Supported Content </li></ul><ul><li>Image Representation </li></ul><ul><li>2 nd Call to Action </li></ul><ul><li>Closing Note </li></ul><ul><li>Footer/Company Information </li></ul><ul><li>Un-subscription link </li></ul>
  36. 40. @ Structure & Design <ul><li>Subject: Precise, Short, to the Point, Assertive & Personalized. </li></ul><ul><li>Header: Attractive, Informative, Attention Grabbing, Relevant. </li></ul><ul><li>1 st Call to action: Prompt, Relevant, Distinctive & Prominent. </li></ul><ul><li>Supported Content: Body of the email, support the header/subject line, short & simple, relevant details. </li></ul>
  37. 41. <ul><li>Image Representation: Well-designed, attractive, informative & relevant, eye catching, Focus on creating trust factor. </li></ul><ul><li>2 nd Call to Action: Prominently Located, Relevant, distinctive from body. </li></ul><ul><li>Closing Note: Support, Thanks, customer care. </li></ul><ul><li>Footer: Social Sharing, Company Information, name & details of sender. </li></ul><ul><li>Un-subscription: Necessary as per Can Span Act, Need to be prominent. </li></ul>@ Structure & Design
  38. 59. @ Costing <ul><li>Two kinds of costing models: </li></ul><ul><ul><li>Based on the number of subscribers. </li></ul></ul><ul><ul><li>Based on the message you want to send. </li></ul></ul>
  39. 62. @ Survey <ul><li>Prioritize the elements listed in the next slide, in order to create an effective marketing email. </li></ul>
  40. 63. Email Element Priority <ul><li>Landing Page </li></ul>  <ul><li>From Line </li></ul>  <ul><li>Layout & Images </li></ul>  <ul><li>Time of Day sent </li></ul>  <ul><li>Personalization </li></ul>  <ul><li>Subject Line </li></ul>  <ul><li>Day of the week sent </li></ul>  <ul><li>Message </li></ul>  <ul><li>Call to Action </li></ul> 
  41. 64. Email Element Priority <ul><li>Landing Page </li></ul>  7 <ul><li>From Line </li></ul>  9 <ul><li>Layout & Images </li></ul>  4 <ul><li>Time of Day Sent </li></ul>  6 <ul><li>Personalization </li></ul>  8 <ul><li>Subject Line </li></ul>  1 <ul><li>Day of the week sent </li></ul>  5 <ul><li>Message </li></ul>  2 <ul><li>Call to Action </li></ul>  3
  42. 65. @ Ideal Email Best Case Neutral Case Worst Case You have a strong email program with very specific goals. You use technology to deliver your messages effectively. Your campaigns offer strong content and messages; you create custom landing pages to convert clicks to prospects. You continually test your designs, copy, list and offer to improve your response. As a result, you usually meet your ROI and business goals. You do some email marketing and are generally satisfied with the results. You send announcements about products and offers; you occasionally use email to generate leads or keep your name in front of existing ones. You occasionally test a campaign before launch, but it isn’t a major priority. You know your campaigns could be stronger, but you haven’t had time to learn more. You use email as a quick-fix – when you’re low on leads, you do a blast message; if you haven’t reached out to customers, and you create a quick newsletter. You generally don’t target your prospects – you blast one message to your entire list. You don’t test your campaigns, and you don’t know how many of your messages are actually delivered.
  43. 68. rachit56 Rachit Puri rachitpuri.wordpress.com [email_address] rachit56

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