3. Company Photo &
Messaging
• DELL SELECTED A HIGH-RES PHOTO THAT REPRESENTS
THEIR COMPANY. THIS IS SIMILAR TO IMAGERY YOU
WOULD SEE ON A BROCHURE OR PROFESSIONAL WEBSITE.
• ALWAYS BE SURE TO PICK AN IMAGE THAT IS
AESTHETICALLY PLEASING AND IS PROFESSIONAL.
•
• DO NOT FORGET TO ADD A PHOTO.
4. What do you do?
WHILE DELL IS A HOUSEHOLD NAME, AND
HAS THE LUXURY OF BEING BRIEF, THEY
STILL EXPLAIN WHAT THEY OFFER.
• BE SURE TO MAKE YOUR MISSION
STATEMENT CLEAR AND EASY TO FIND ON
THE PAGE
5. Status Updates
LIKE FACEBOOK, THE NEW LINKEDIN ALLOWS STATUS
UPDATES. TAKE THE TIME TO POST JOB OPENINGS, NEW
PRODUCTS, OFFICE OPENINGS AND PROJECTS YOU ARE
PROUD OF.
6. Link to your
company pages
DELL DID THIS VERY WELL.
• THE CAREER PAGE IS EASY TO
FIND (SINCE JOB SEEKERS ARE
THE PROMINENT AUDIENCE)
• THEY CREATED A PRODUCT AND
SERVICE PAGE TO HELP PUSH
PRODUCTS AND HELP PEOPLE
LEARN MORE ABOUT THE
COMPANY
• THE WELL PLACED AD (EASY TO
SEE, BUT NOT PLACED IN A
PRIME REAL ESTATE LOCATION)
IS A GREAT WAY TO FURTHER
PROMOTE THE COMPANY.
7. That’s it!
LINKEDIN HAS GOTTEN THE MAKEOVER THAT
IT DESPERATELY NEEDED. STAY AHEAD OF
THE CURVE AND UPDATE YOUR PAGE TODAY.
YOU NEVER KNOW WHO IS LOOKING FOR YOU.
