Lessons From Oz

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Good Morning! - Rachel Hinman and I am a mobile design strategist at Adaptive Path. I’ve been working in the mobile space for the last 4 years - and the ideas that I want to share today were inspired by a project that I recently lead that was all about envisioning the future of mobile experiences.. Visioning projects are interesting beasts... right? They kinda require that you dream of another way to experience things.... Imagining different realities

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Lessons From Oz - Presentation Transcript

Lessons from OZ
- Designing for the mobile experience
rachel hinman [email_address]
How?
“ Somewhere over the rainbow...”
3
The Wand in the World
Re-think the relationship to the object
Mobile Needs
“ There’s no place like home!” GOALS: - Figure out where the heck she is - Avoid the evil witch - Find the Emerald City - Speak with this Wizard of Oz guy NEEDS: - To find her way home BEHAVIORS AND ATTITUDES - Optimistic - Dreams of better life Dorothy Age: 17 Home: Kansas Marital status: Single Children: none Occupation: student
nobody knows!
“ ... before Twitter, I spent 12 years working in the dispatch industry, which are couriers, taxis, 911. And these industries are concerned with status - what people are doing right now. I’ve always been fascinated by this concept of status, and I wanted to have that same model for my friends.” - Jack Dorsey, Founder of Twitter
Embrace what you don’t know
Discovering the Senses
Swing for the fences when thinking about the senses
Journeys
www.90mobilesin90days.com
Thanks! [email_address]