Lessons from OZ <ul><li>Designing for the mobile experience </li></ul>rachel hinman [email_address]
How?
“ Somewhere over the rainbow...”
3
The Wand in the World
Re-think the relationship to the object
Mobile Needs
“ There’s no place like home!” GOALS: - Figure out where the heck she is - Avoid the evil witch - Find the Emerald City - ...
nobody knows!
“ ... before Twitter, I spent  12 years working in the dispatch industry, which are couriers, taxis, 911.  And these indus...
Embrace what you don’t know
Discovering the Senses
Swing for the fences when thinking about the senses
Journeys
www.90mobilesin90days.com
Thanks! [email_address]
Upcoming SlideShare
Loading in...5
×

Lessons From Oz

2,655

Published on

Sensors, GPS, touchscreens, gestural interfaces, open application platforms... oh my! Product and technology innovations are enabling new and exciting opportunities for mobile experiences - experiences that have the power to be more empathetic to the human experience with implications beyond the mobile context.

Realizing these opportunities is a daunting task. One that requires designers to work outside the contours of our own assumptions and view the world through new lenses.

Using cues from Dorothy's fanciful journey in the Wizard of Oz, Rachel shares her unique perspective on topics such as mobile service design, mobile social networks, and mobile interface design and offers insight into how designers can make the most of the opportunities abound in mobile and beyond.

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,655
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Good Morning! - Rachel Hinman and I am a mobile design strategist at Adaptive Path. I’ve been working in the mobile space for the last 4 years - and the ideas that I want to share today were inspired by a project that I recently lead that was all about envisioning the future of mobile experiences.. Visioning projects are interesting beasts... right? They kinda require that you dream of another way to experience things.... Imagining different realities
  • Lessons From Oz

    1. 1. Lessons from OZ <ul><li>Designing for the mobile experience </li></ul>rachel hinman [email_address]
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6. How?
    7. 7.
    8. 8.
    9. 9.
    10. 10. “ Somewhere over the rainbow...”
    11. 11. 3
    12. 12. The Wand in the World
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. Re-think the relationship to the object
    21. 21. Mobile Needs
    22. 22.
    23. 23. “ There’s no place like home!” GOALS: - Figure out where the heck she is - Avoid the evil witch - Find the Emerald City - Speak with this Wizard of Oz guy NEEDS: - To find her way home BEHAVIORS AND ATTITUDES - Optimistic - Dreams of better life Dorothy Age: 17 Home: Kansas Marital status: Single Children: none Occupation: student
    24. 24. nobody knows!
    25. 25. “ ... before Twitter, I spent 12 years working in the dispatch industry, which are couriers, taxis, 911. And these industries are concerned with status - what people are doing right now. I’ve always been fascinated by this concept of status, and I wanted to have that same model for my friends.” - Jack Dorsey, Founder of Twitter
    26. 26.
    27. 27.
    28. 28.
    29. 29. Embrace what you don’t know
    30. 30. Discovering the Senses
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36.
    37. 37.
    38. 38. Swing for the fences when thinking about the senses
    39. 39. Journeys
    40. 40.
    41. 41. www.90mobilesin90days.com
    42. 42.
    43. 43. Thanks! [email_address]
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

    ×