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Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
Lessons From Oz
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Lessons From Oz

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Sensors, GPS, touchscreens, gestural interfaces, open application platforms... oh my! Product and technology innovations are enabling new and exciting opportunities for mobile experiences - …

Sensors, GPS, touchscreens, gestural interfaces, open application platforms... oh my! Product and technology innovations are enabling new and exciting opportunities for mobile experiences - experiences that have the power to be more empathetic to the human experience with implications beyond the mobile context.

Realizing these opportunities is a daunting task. One that requires designers to work outside the contours of our own assumptions and view the world through new lenses.

Using cues from Dorothy's fanciful journey in the Wizard of Oz, Rachel shares her unique perspective on topics such as mobile service design, mobile social networks, and mobile interface design and offers insight into how designers can make the most of the opportunities abound in mobile and beyond.

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  • Good Morning! - Rachel Hinman and I am a mobile design strategist at Adaptive Path. I’ve been working in the mobile space for the last 4 years - and the ideas that I want to share today were inspired by a project that I recently lead that was all about envisioning the future of mobile experiences.. Visioning projects are interesting beasts... right? They kinda require that you dream of another way to experience things.... Imagining different realities
  • Transcript

    • 1. Lessons from OZ <ul><li>Designing for the mobile experience </li></ul>rachel hinman [email_address]
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    • 6. How?
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    • 10. “ Somewhere over the rainbow...”
    • 11. 3
    • 12. The Wand in the World
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    • 20. Re-think the relationship to the object
    • 21. Mobile Needs
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    • 23. “ There’s no place like home!” GOALS: - Figure out where the heck she is - Avoid the evil witch - Find the Emerald City - Speak with this Wizard of Oz guy NEEDS: - To find her way home BEHAVIORS AND ATTITUDES - Optimistic - Dreams of better life Dorothy Age: 17 Home: Kansas Marital status: Single Children: none Occupation: student
    • 24. nobody knows!
    • 25. “ ... before Twitter, I spent 12 years working in the dispatch industry, which are couriers, taxis, 911. And these industries are concerned with status - what people are doing right now. I’ve always been fascinated by this concept of status, and I wanted to have that same model for my friends.” - Jack Dorsey, Founder of Twitter
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    • 29. Embrace what you don’t know
    • 30. Discovering the Senses
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    • 38. Swing for the fences when thinking about the senses
    • 39. Journeys
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    • 41. www.90mobilesin90days.com
    • 42.
    • 43. Thanks! [email_address]

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