Using LinkedIn for Your Business and Career

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How to use LinkedIn effectively for personal and professional use. LinkedIn profile optimization, LinkedIn company pages, LinkedIn groups and privacy/best practices for all of the above.

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Using LinkedIn for Your Business and Career

  1. 1. LinkedIn Getting Hot Leads in Brutally Cold Weather …for your business and career Rachel Yeomans Principal, Astek - @rachelyeomans Mike Dwyer Director of Business Development, Vitamin T – @Cruiter Rebecca Shaffer Creative Content Director, Ragan Communications - @rebeccajshaffer
  2. 2. Why LinkedIn? so many reasons… #ChiThinkDrink
  3. 3. BuildshowBetter a off your awesomeness Profile. and career credibility • Building business • Creating searchability • Writing YOUR story #ChiThinkDrink
  4. 4. Now Use aim. fire. it. ready. • Status updates • Networking • Groups • Research • A sample strategy… #ChiThinkDrink
  5. 5. “5 in 5”: Five steps in five minutes to engagement step #4 step #1 • • You get an Google alert about “translation and retail” • You go to LinkedIn and look up “Translation Services” in “Advance” and find Dan. You see who you are connected to and ask for an introduction. You received a piece of content from the marketing team: (link) “Three Reasons Your Doing Translation Wrong” step #2 • You follow Dan on on twitter and RT something he posts and thank him when he follows you… next step DM, email, call step #3 • step #5 You go to LinkedIn and post the articleon personal updates, relevant LinkedIn groups, LinkedIn company page, Twitter, Facebook etc.
  6. 6. Heedwhen in Rome… andRoman our tips speak tricks. • Privacy • Etiquette • Getting noticed • Content… #ChiThinkDrink
  7. 7. It’s your turn. questions there are no stupid just empty wine glasses #ChiThinkDrink
  8. 8. Thank You! Andy Swindler @aswindler John Armstrong @johnequatro #ChiThinkDrink @rebeccajshaffer / @cruiter / @rachelyeomans

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