Pre-Conference Workshop:                       Social Media & Marketingwww.astekweb.com	                                 ©...
Table	  of	  Contents	    !     Social	  Media	  Best	  Prac3ces	                Social	  Media	  Language	             ...
The	  Social	  Media	  Process	                !   Start	  Backwards	                !   Do	  Your	  Research	            ...
Before	  We	  Begin	                                          Tradi3onal	  Marke3ng	                                      ...
Start	  Backwardswww.astekweb.com	                          ©	  Astek	  Consul3ng	  2011	  
Start	  Backwards	              !   What	  are	  your	  goals?	                         !   Not	  just	  your	  business	 ...
Now	  What	              !   Goals:	  Pick	  3	                         !   Be	  measurable	                         !   B...
Make	  Sure	  Others	  Know	              !   Communicate	                         !   Who	  needs	  to	  know?	          ...
Learn	  from	  Others	  www.astekweb.com	                        ©	  Astek	  Consul3ng	  2011	  
Learn	  from	  Others	  www.astekweb.com	                        ©	  Astek	  Consul3ng	  2011	  
Learn	  from	  Others	  www.astekweb.com	                        ©	  Astek	  Consul3ng	  2011	  
Learn	  from	  Others	  www.astekweb.com	                        ©	  Astek	  Consul3ng	  2011	  
Do	  Your	  Researchwww.astekweb.com	                              ©	  Astek	  Consul3ng	  2011	  
Search	  Engine	  Op3miza3on	              !   Google	  Ad	  Words	  and	  Keyword	  Tool	              !   Adwords	  Edit...
Search	  Engine	  Op3miza3on	              !   Pick	  your	  final	  keywords	  and	  commit	                    to	  them	...
Pick	  Your	  PlaBormswww.astekweb.com	                                ©	  Astek	  Consul3ng	  2011	  
Possible	  PlaBorms	  www.astekweb.com	                     ©	  Astek	  Consul3ng	  2011	  
What	  Provides	  Beer	  ROI	  www.astekweb.com	                                 ©	  Astek	  Consul3ng	  2011	  
What	  PlaBorms	  Are	  Growing?	  Image	  courtesy	  of	  ComScore	       www.astekweb.com	                          ©	  ...
Target	  Demographic	  On	  Social	  Media	  www.astekweb.com	                        ©	  Astek	  Consul3ng	  2011	  
ASK…	                   	  Are	  YOUR	  partners	  and	  customers	                       engaging	  on	  those	  plaBorms...
Research	  and	  Pick	  Your	  PlaBorm(s)	  www.astekweb.com	                                         ©	  Astek	  Consul3n...
Before	  You	  Get	  PlaBorm-­‐Happy	  	  	  	  	  Where	  is	  your	  social	  content	  going?	                         ...
Your	  Website	  SHOULD	  Be	  Here	        Expert	                                               Resource’s	       Resour...
Take	  Inspira3on	  from	  Others	  www.astekweb.com	                                     ©	  Astek	  Consul3ng	  2011	  
More	  Inspira3on	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Now	  That	  We	  Have	  That	  Sorted	  Out	  www.astekweb.com	                                            ©	  Astek	  Co...
Facebook	  and	  Twier	  Should	  Be	  Last	              !   Blog	              !   LinkedIn	              !   Google+	  ...
Declare	  Your	  Processwww.astekweb.com	                                  ©	  Astek	  Consul3ng	  2011	  
PlaBorm	  Set-­‐Up	           !   Blog	                  !   Wordpress	                  !   Squarespace	                 ...
Blog:	  What	  Your	  Web	  Developer	  Needs	              !   A	  URL	              !   Your	  preferred	  plaBorm	     ...
Blog:	  Wordpress	  Plug-­‐Ins	              !     ShareThis	              !     Akismet	              !     Google	  Anal...
Blog:	  What	  You	  Need	              !   An	  editor	              !   Writer(s)	              !   A	  required	  (and	...
LinkedIn:	  What	  You	  Need	              !   An	  updated	  company	  page	              !   An	  updated	  personal	  ...
LinkedIn:	  Update	  Your	  Company	  Page	            !     Media:	                   !   Profile	  Company	  Banner:	  64...
LinkedIn:	  Update	  Your	  Company	  Page	  www.astekweb.com	                                 ©	  Astek	  Consul3ng	  201...
LinkedIn:	  Update	  Your	  Company	  Page	  www.astekweb.com	                                 ©	  Astek	  Consul3ng	  201...
LinkedIn:	  Link	  Your	  Employees	  to	  Your	           Company	  	  Page	  www.astekweb.com	                          ...
LinkedIn:	  Update	  Your	  Page	  Status	  www.astekweb.com	                                ©	  Astek	  Consul3ng	  2011	  
LinkedIn:	  Watch	  Those	  Insights	           Increase	  www.astekweb.com	                                     ©	  Astek...
LinkedIn:	  Join	  3	  Groups	              !   Join	  your	  preferred	  groups	  www.astekweb.com	                      ...
LinkedIn:	  Join	  3	  Groups	              !   Ac3vate	  your	  preferred	  sepngs	              !   Subscribe	  to	  dai...
LinkedIn:	  Join	  3	  Groups	              !   Contribute	  to	  each	  group	  by	  pos3ng	  a	                    statu...
LinkedIn:	  Personal	  Profile	  Check-­‐List	              !   Get	  your	  keyword	  list	  out	              !   Install...
LinkedIn:	  Your	  Personal	  Profile	  www.astekweb.com	                                    ©	  Astek	  Consul3ng	  2011	  
Google+:	  Create	  a	  Page	              !   Create	  page	  using	  a	  company-­‐specific	                  Gmail	  add...
Google+:	  Create	  a	  Page	  www.astekweb.com	                                ©	  Astek	  Consul3ng	  2011	  
Google+:	  A	  Local	  Page	  www.astekweb.com	                               ©	  Astek	  Consul3ng	  2011	  
Google+:	  Op3mize	  Your	  Website	  www.astekweb.com	                                 ©	  Astek	  Consul3ng	  2011	  
Organize	  Your	  Contentwww.astekweb.com	                                   ©	  Astek	  Consul3ng	  2011	  
Editorial	  Calendar	    !     Google	  Calendar	  www.astekweb.com	               ©	  Astek	  Consul3ng	  2011	  
Editorial	  Calendar	  www.astekweb.com	           ©	  Astek	  Consul3ng	  2011	  
Editorial	  Calendar	  www.astekweb.com	           ©	  Astek	  Consul3ng	  2011	  
Editorial	  Calendar	  www.astekweb.com	           ©	  Astek	  Consul3ng	  2011	  
Editorial	  Calendar	  Sepngs	  www.astekweb.com	                     ©	  Astek	  Consul3ng	  2011	  
Editorial	  Calendar	  Sepngs	    !     Sepngs	  Tab	                General	                Calendars	    !     General...
Editorial	  Calendar	  Sepngs	    !     Calendars	                Details	                Share	  This	  Calendar	      ...
Editorial	  Calendar	  Sepngs	    !     Always	  make	  sure	  to	  save!	  www.astekweb.com	                             ...
Finding	  What	  to	  Post	    !     Start	  with	  your	  content	    !     RSS	  feeds	    !     Google	  Alerts	    !  ...
RSS	  Feeds	  www.astekweb.com	     ©	  Astek	  Consul3ng	  2011	  
Google	  Alerts	  www.astekweb.com	      ©	  Astek	  Consul3ng	  2011	  
The	  Social	  Pos3ng	  Processwww.astekweb.com	                                          ©	  Astek	  Consul3ng	  2011	  
The	  Publishing	  Kitchen	  Sink	              !   Analy3cs	                     !   Listening	  Tools	                  ...
Argyle	  Social:	  Dashboard	  www.astekweb.com	                               ©	  Astek	  Consul3ng	  2011	  
Argyle	  Social:	  Set-­‐Up	  www.astekweb.com	                              ©	  Astek	  Consul3ng	  2011	  
Argyle:	  Set-­‐Up	  Checklist	    !     Social	  Proper3es	    !     Analy3cs	    !     Rules	    !     Users	    !     T...
Let’s	  Start	  Scheduling!	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Let’s	  Start	  Scheduling!	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Let’s	  Start	  Scheduling!	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Let’s	  Start	  Scheduling!	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Let’s	  Start	  Scheduling!	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Let’s	  Start	  Scheduling!	  www.astekweb.com	                   ©	  Astek	  Consul3ng	  2011	  
Managing	  Your	  Posts	  www.astekweb.com	               ©	  Astek	  Consul3ng	  2011	  
Managing	  Your	  Posts	  www.astekweb.com	               ©	  Astek	  Consul3ng	  2011	  
Be	  Accountablewww.astekweb.com	                         ©	  Astek	  Consul3ng	  2011	  
Social	  Media	  Policy:	  Get	  One	       socialmediagovernance.com/policies	  www.astekweb.com	                        ...
Measure	  Your	  Results	  and	              Remember…	              !   Your	  business	  is	  different	              !  ...
Your	  Analy3cs	              !   Google	  Analy3cs	              !   LinkedIn	  Insights	              !   Social	  Media...
Your	  Analy3cs	  www.astekweb.com	                 ©	  Astek	  Consul3ng	  2011	  
Are	  You	  Mee3ng	  Your	  Goals?	              !   Create	  monthly	  reports	  and	  compare	  www.astekweb.com	       ...
You	  Have	  Data:	  Now	  What?	              !   What	  Worked?	              !   What	  Didn’t?	              !   Who’s...
Don’t	  Forget!www.astekweb.com	                        ©	  Astek	  Consul3ng	  2011	  
The	  Social	  Media	  Mantra	              !   Have	  goals	  and	  expecta3ons	              !   It’s	  about	  the	  go...
Thank	  You!	  	                         Rachel.Yeomans@AstekWeb.com	                           Twier.com/RachelYeomans	  ...
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Social Media Workshop: The Set-Up, Process and Strategy

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When launching social media, learn exactly what you need to get started. From creating an editorial calendar and saving time with RSS feeds, to knowing what platforms work best for your business (NOTE: It may not be Facebook). Learn the detailed process of set-up, strategy and the tools you need to use to make sure you're saving both time and money in the process.

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Transcript of "Social Media Workshop: The Set-Up, Process and Strategy"

  1. 1. Pre-Conference Workshop: Social Media & Marketingwww.astekweb.com   ©  Astek  Consul3ng  2011  
  2. 2. Table  of  Contents   !  Social  Media  Best  Prac3ces     Social  Media  Language     PlaBorms   !  Rou3ne   !  Tool  &  PlaBorm  Set-­‐Up   !  Publish   !  Measure  www.astekweb.com   ©  Astek  Consul3ng  2011  
  3. 3. The  Social  Media  Process   !   Start  Backwards   !   Do  Your  Research   !   Pick  Your  PlaBorms     !   Declare  Your  Process   !   Be  Accountable  www.astekweb.com   ©  Astek  Consul3ng  2011  
  4. 4. Before  We  Begin   Tradi3onal  Marke3ng   Public  Rela3ons   Editorial   Social  Media  www.astekweb.com   ©  Astek  Consul3ng  2011  
  5. 5. Start  Backwardswww.astekweb.com   ©  Astek  Consul3ng  2011  
  6. 6. Start  Backwards   !   What  are  your  goals?   !   Not  just  your  business  goals   WRITE  THEM  DOWN  www.astekweb.com   ©  Astek  Consul3ng  2011  
  7. 7. Now  What   !   Goals:  Pick  3   !   Be  measurable   !   Be  realis3c   !   Be  flexible   MAKE  YOUR  NEW  LIST   AND  KEEP    www.astekweb.com   UPDATING  IT   ©  Astek  Consul3ng  2011  
  8. 8. Make  Sure  Others  Know   !   Communicate   !   Who  needs  to  know?   !   How  oXen  should  they  be   updated?   !   How  oXen  should  you  be  updated?   CREATE  YOUR     PHONE  TREE  www.astekweb.com   ©  Astek  Consul3ng  2011  
  9. 9. Learn  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2011  
  10. 10. Learn  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2011  
  11. 11. Learn  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2011  
  12. 12. Learn  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2011  
  13. 13. Do  Your  Researchwww.astekweb.com   ©  Astek  Consul3ng  2011  
  14. 14. Search  Engine  Op3miza3on   !   Google  Ad  Words  and  Keyword  Tool   !   Adwords  Editor   !   SEM  Rush  www.astekweb.com   ©  Astek  Consul3ng  2011  
  15. 15. Search  Engine  Op3miza3on   !   Pick  your  final  keywords  and  commit   to  them   MEDIUM  -­‐  LOW   COMPETITION  AND  BE   SPECIFIC  www.astekweb.com   ©  Astek  Consul3ng  2011  
  16. 16. Pick  Your  PlaBormswww.astekweb.com   ©  Astek  Consul3ng  2011  
  17. 17. Possible  PlaBorms  www.astekweb.com   ©  Astek  Consul3ng  2011  
  18. 18. What  Provides  Beer  ROI  www.astekweb.com   ©  Astek  Consul3ng  2011  
  19. 19. What  PlaBorms  Are  Growing?  Image  courtesy  of  ComScore   www.astekweb.com   ©  Astek  Consul3ng  2011  
  20. 20. Target  Demographic  On  Social  Media  www.astekweb.com   ©  Astek  Consul3ng  2011  
  21. 21. ASK…    Are  YOUR  partners  and  customers   engaging  on  those  plaBorms?   AND    Are  your  POTENTIAL  partners  and   customers?  www.astekweb.com   ©  Astek  Consul3ng  2011  
  22. 22. Research  and  Pick  Your  PlaBorm(s)  www.astekweb.com   ©  Astek  Consul3ng  2011  
  23. 23. Before  You  Get  PlaBorm-­‐Happy          Where  is  your  social  content  going?   And  does  your  website  show  it?   www.astekweb.com   ©  Astek  Consul3ng  2011  
  24. 24. Your  Website  SHOULD  Be  Here   Expert   Resource’s   Resource   Website   Webinar   Webinar   Social   Host’s   Social   Website   Media   Media   Audience   Online   News   News   Website  www.astekweb.com   ©  Astek  Consul3ng  2011  
  25. 25. Take  Inspira3on  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2011  
  26. 26. More  Inspira3on  www.astekweb.com   ©  Astek  Consul3ng  2011  
  27. 27. Now  That  We  Have  That  Sorted  Out  www.astekweb.com   ©  Astek  Consul3ng  2011  
  28. 28. Facebook  and  Twier  Should  Be  Last   !   Blog   !   LinkedIn   !   Google+  www.astekweb.com   ©  Astek  Consul3ng  2011  
  29. 29. Declare  Your  Processwww.astekweb.com   ©  Astek  Consul3ng  2011  
  30. 30. PlaBorm  Set-­‐Up   !   Blog   !   Wordpress   !   Squarespace   !   Blogger   !   Tumblr   !   Posterous  www.astekweb.com   ©  Astek  Consul3ng  2011  
  31. 31. Blog:  What  Your  Web  Developer  Needs   !   A  URL   !   Your  preferred  plaBorm   !   List  of  plug-­‐ins   !   Access  to  your  website  design   template   !   A  deadline  www.astekweb.com   ©  Astek  Consul3ng  2011  
  32. 32. Blog:  Wordpress  Plug-­‐Ins   !  ShareThis   !  Akismet   !  Google  Analy3cs  for  Wordpress   !  Google  XML  Sitemaps   !  Pla3num  SEO  Pack   !  Yoast   !  Wordpress.com  Popular  Posts   !  Outbrain  or  LinkWithin   !  Livefyre   !  For  when  you  start  with  Twi8er   !   WP  to  Twier   !   Tweet  Old  Post  www.astekweb.com   ©  Astek  Consul3ng  2011  
  33. 33. Blog:  What  You  Need   !   An  editor   !   Writer(s)   !   A  required  (and  realis3c)  editorial   calendar   !   A  quick  Wordpress  tutorial  for  best   prac3ces   !   Buy-­‐in  from  upper  management   !   Your  keyword  list  www.astekweb.com   ©  Astek  Consul3ng  2011  
  34. 34. LinkedIn:  What  You  Need   !   An  updated  company  page   !   An  updated  personal  profile   !   Group  involvement   !   Content  that  drives  people  to  your   website  www.astekweb.com   ©  Astek  Consul3ng  2011  
  35. 35. LinkedIn:  Update  Your  Company  Page   !  Media:   !   Profile  Company  Banner:  646px  x  220px   Careers  Company  Banner:  646px  x  220px   Products  Company  Banner:  646px  x  220px   Profile  Company  Logo:  100px  x  80  px   Mobile  Company  Logo:  50px  x  50px   Square  “Services”  icon:  100px  x  80px  (unique  for  each  service  listed)   Youtube  Profile  Video   !  Copy:   !   List  of  company  special3es/Keywords  <  45  characters)   List  of  Services  <  45  characters   Service  Descrip3ons  <  250  characters   Disclaimer  <  400  characters  (If  needed)   Profile  Video  Title   Company  Service/Products  Summary  Title  <  100  characters   Company  Service/Products  Summary  Descrip3on  <  400  characters   !  Other:     !   Recommenda3ons  from  clients  (by  invite  once  page  is  complete)  www.astekweb.com   ©  Astek  Consul3ng  2011  
  36. 36. LinkedIn:  Update  Your  Company  Page  www.astekweb.com   ©  Astek  Consul3ng  2011  
  37. 37. LinkedIn:  Update  Your  Company  Page  www.astekweb.com   ©  Astek  Consul3ng  2011  
  38. 38. LinkedIn:  Link  Your  Employees  to  Your   Company    Page  www.astekweb.com   ©  Astek  Consul3ng  2011  
  39. 39. LinkedIn:  Update  Your  Page  Status  www.astekweb.com   ©  Astek  Consul3ng  2011  
  40. 40. LinkedIn:  Watch  Those  Insights   Increase  www.astekweb.com   ©  Astek  Consul3ng  2011  
  41. 41. LinkedIn:  Join  3  Groups   !   Join  your  preferred  groups  www.astekweb.com   ©  Astek  Consul3ng  2011  
  42. 42. LinkedIn:  Join  3  Groups   !   Ac3vate  your  preferred  sepngs   !   Subscribe  to  daily  emails  www.astekweb.com   ©  Astek  Consul3ng  2011  
  43. 43. LinkedIn:  Join  3  Groups   !   Contribute  to  each  group  by  pos3ng  a   status  update  or  commen3ng  on   posts  at  least  three  3mes  per  week  www.astekweb.com   ©  Astek  Consul3ng  2011  
  44. 44. LinkedIn:  Personal  Profile  Check-­‐List   !   Get  your  keyword  list  out   !   Install  the  following  plug-­‐ins   !   Skills  &  Exper3se   !   Blog  Link  by  Typepad   !   Slideshare  (if  applicable)   !   Box.net  www.astekweb.com   ©  Astek  Consul3ng  2011  
  45. 45. LinkedIn:  Your  Personal  Profile  www.astekweb.com   ©  Astek  Consul3ng  2011  
  46. 46. Google+:  Create  a  Page   !   Create  page  using  a  company-­‐specific   Gmail  address   !   Create  necessary  assets   !   Google  Cover:  940×180   !   Google  Profile  Photo:  260px  X   260px   !   Fill  out  the  appropriate  informa3on   !   Update  the  page  status  daily  www.astekweb.com   ©  Astek  Consul3ng  2011  
  47. 47. Google+:  Create  a  Page  www.astekweb.com   ©  Astek  Consul3ng  2011  
  48. 48. Google+:  A  Local  Page  www.astekweb.com   ©  Astek  Consul3ng  2011  
  49. 49. Google+:  Op3mize  Your  Website  www.astekweb.com   ©  Astek  Consul3ng  2011  
  50. 50. Organize  Your  Contentwww.astekweb.com   ©  Astek  Consul3ng  2011  
  51. 51. Editorial  Calendar   !  Google  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2011  
  52. 52. Editorial  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2011  
  53. 53. Editorial  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2011  
  54. 54. Editorial  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2011  
  55. 55. Editorial  Calendar  Sepngs  www.astekweb.com   ©  Astek  Consul3ng  2011  
  56. 56. Editorial  Calendar  Sepngs   !  Sepngs  Tab     General     Calendars   !  General     Time  zone     Automa3cally  add  invita3ons  to  my  calendar  www.astekweb.com   ©  Astek  Consul3ng  2011  
  57. 57. Editorial  Calendar  Sepngs   !  Calendars     Details     Share  This  Calendar     No3fica3ons  www.astekweb.com   ©  Astek  Consul3ng  2011  
  58. 58. Editorial  Calendar  Sepngs   !  Always  make  sure  to  save!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  59. 59. Finding  What  to  Post   !  Start  with  your  content   !  RSS  feeds   !  Google  Alerts   !  Google  news  search  www.astekweb.com   ©  Astek  Consul3ng  2011  
  60. 60. RSS  Feeds  www.astekweb.com   ©  Astek  Consul3ng  2011  
  61. 61. Google  Alerts  www.astekweb.com   ©  Astek  Consul3ng  2011  
  62. 62. The  Social  Pos3ng  Processwww.astekweb.com   ©  Astek  Consul3ng  2011  
  63. 63. The  Publishing  Kitchen  Sink   !   Analy3cs   !   Listening  Tools   Dashboards   !   Radian6   !   Google  Analy3cs   !   Sysomos   !   Omniture   !   SM2   !   Webtrends   !   CustomScoop   !   Argyle  Social   !   SproutSocial   Complete  List:  hp://bit.ly/stmjRF  www.astekweb.com   ©  Astek  Consul3ng  2011  
  64. 64. Argyle  Social:  Dashboard  www.astekweb.com   ©  Astek  Consul3ng  2011  
  65. 65. Argyle  Social:  Set-­‐Up  www.astekweb.com   ©  Astek  Consul3ng  2011  
  66. 66. Argyle:  Set-­‐Up  Checklist   !  Social  Proper3es   !  Analy3cs   !  Rules   !  Users   !  Time  Zone   !  Bookmarklet  www.astekweb.com   ©  Astek  Consul3ng  2011  
  67. 67. Let’s  Start  Scheduling!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  68. 68. Let’s  Start  Scheduling!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  69. 69. Let’s  Start  Scheduling!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  70. 70. Let’s  Start  Scheduling!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  71. 71. Let’s  Start  Scheduling!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  72. 72. Let’s  Start  Scheduling!  www.astekweb.com   ©  Astek  Consul3ng  2011  
  73. 73. Managing  Your  Posts  www.astekweb.com   ©  Astek  Consul3ng  2011  
  74. 74. Managing  Your  Posts  www.astekweb.com   ©  Astek  Consul3ng  2011  
  75. 75. Be  Accountablewww.astekweb.com   ©  Astek  Consul3ng  2011  
  76. 76. Social  Media  Policy:  Get  One   socialmediagovernance.com/policies  www.astekweb.com   ©  Astek  Consul3ng  2011  
  77. 77. Measure  Your  Results  and   Remember…   !   Your  business  is  different   !   Your  website  is  different   !   Your  site  visitors  interact  and  transact   differently   !   Choose  YOUR  goals  and  set  your  own   form  of  measurement  www.astekweb.com   ©  Astek  Consul3ng  2011  
  78. 78. Your  Analy3cs   !   Google  Analy3cs   !   LinkedIn  Insights   !   Social  Media  Tool    www.astekweb.com   ©  Astek  Consul3ng  2011  
  79. 79. Your  Analy3cs  www.astekweb.com   ©  Astek  Consul3ng  2011  
  80. 80. Are  You  Mee3ng  Your  Goals?   !   Create  monthly  reports  and  compare  www.astekweb.com   ©  Astek  Consul3ng  2011  
  81. 81. You  Have  Data:  Now  What?   !   What  Worked?   !   What  Didn’t?   !   Who’s  Doing  it  Beer?   !   Declare  Next  Steps  and  Updated   Goals  (if  applicable)   START  THAT   BACKWARDS  PROCESS  www.astekweb.com   ALL  OVER  AGAIN   ©  Astek  Consul3ng  2011  
  82. 82. Don’t  Forget!www.astekweb.com   ©  Astek  Consul3ng  2011  
  83. 83. The  Social  Media  Mantra   !   Have  goals  and  expecta3ons   !   It’s  about  the  goals,  not  the  plaBorms   !   Be  authen3c   !   Be  realis3c  and  accountable   !   Be  prepared  to  change  your  course   !   Be  human  www.astekweb.com   ©  Astek  Consul3ng  2011  
  84. 84. Thank  You!     Rachel.Yeomans@AstekWeb.com   Twier.com/RachelYeomans   Twier.com/AstekWeb   LinkedIn.com/in/RachelYeomans  www.astekweb.com   ©  Astek  Consul3ng  2011  

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