Social Media for Fashion Designers

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Fashion is one of the leading industries on social media. As a fashion designer, here is how you can start with social.

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Social Media for Fashion Designers

  1. 1. Social Media for the! Fashion Designer! Rachel  Yeomans   VP  Marke3ng:  Astek   Publisher:  TheWorkingWardrobe   Podcast  Host:  Speaking  Of  Fashion  www.astekweb.com   ©  Astek  Consul3ng  2013  
  2. 2. Table  of  Contents   !  Social  Media  Best  Prac3ces     Social  Media  Language     PlaMorms   !  Rou3ne   !  Tool  &  PlaMorm  Set-­‐Up   !  Publish   !  Measure  www.astekweb.com   ©  Astek  Consul3ng  2013  
  3. 3. The  Social  Media  Process   !   Start  Backwards   !   Do  Your  Research   !   Pick  Your  PlaMorms     !   Declare  Your  Process   !   Be  Accountable  www.astekweb.com   ©  Astek  Consul3ng  2013  
  4. 4. Before  We  Begin   Tradi3onal  Marke3ng   Public  Rela3ons   Editorial   Social  Media  www.astekweb.com   ©  Astek  Consul3ng  2013  
  5. 5. Start  Backwardswww.astekweb.com   ©  Astek  Consul3ng  2013  
  6. 6. Start  Backwards   !   What  are  your  goals?   !   Not  just  your  business  goals   WRITE  THEM  DOWN  www.astekweb.com   ©  Astek  Consul3ng  2013  
  7. 7. Now  What   !   Goals:  Pick  3   !   Be  measurable   !   Be  realis3c   !   Be  flexible   MAKE  YOUR  NEW  LIST   AND  KEEP    www.astekweb.com   UPDATING  IT   ©  Astek  Consul3ng  2013  
  8. 8. Take  Inspira3on  from  Peers  www.astekweb.com   ©  Astek  Consul3ng  2013  
  9. 9. Take  Inspira3on  from  Peers  www.astekweb.com   ©  Astek  Consul3ng  2013  
  10. 10. Take  Inspira3on  from  Peers  www.astekweb.com   ©  Astek  Consul3ng  2013  
  11. 11. Do  Your  Researchwww.astekweb.com   ©  Astek  Consul3ng  2013  
  12. 12. Search  Engine  Op3miza3on   !   Google  Ad  Words  and  Keyword  Tool   !   Adwords  Editor   !   SEM  Rush  www.astekweb.com   ©  Astek  Consul3ng  2013  
  13. 13. Search  Engine  Op3miza3on   !   Pick  your  final  keywords  and  commit   to  them   MEDIUM  -­‐  LOW   COMPETITION  AND  BE   SPECIFIC  www.astekweb.com   ©  Astek  Consul3ng  2013  
  14. 14. Pick  Your  PlaMormswww.astekweb.com   ©  Astek  Consul3ng  2013  
  15. 15. Possible  PlaMorms  www.astekweb.com   ©  Astek  Consul3ng  2013  
  16. 16. What  Provides  Be^er  ROI  www.astekweb.com   ©  Astek  Consul3ng  2013  
  17. 17. What  PlaMorms  Are  Growing?  Image  courtesy  of  ComScore   www.astekweb.com   ©  Astek  Consul3ng  2013  
  18. 18. Target  Demographic  On  Social  Media  www.astekweb.com   ©  Astek  Consul3ng  2013  
  19. 19. ASK…    Are  YOUR  customers  engaging  on   those  plaMorms?   AND    Are  your  POTENTIAL  customers?  www.astekweb.com   ©  Astek  Consul3ng  2013  
  20. 20. Research  and  Pick  Your  PlaMorm(s)  www.astekweb.com   ©  Astek  Consul3ng  2013  
  21. 21. Before  You  Get  PlaMorm-­‐Happy          Where  is  your  social  content  going?   And  does  your  website  show  it?   www.astekweb.com   ©  Astek  Consul3ng  2013  
  22. 22. Your  Website  SHOULD  Be  Here   Your   Publica3on’s   Interview   Website   Photo   Photog’s   Shoot   Social   Website   Social   Media   Media   Audience   Online   News   News   Website  www.astekweb.com   ©  Astek  Consul3ng  2013  
  23. 23. Take  Inspira3on  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2013  
  24. 24. Take  Inspira3on  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2013  
  25. 25. Take  Inspira3on  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2013  
  26. 26. Take  Inspira3on  from  Others  www.astekweb.com   ©  Astek  Consul3ng  2013  
  27. 27. Now  That’s  Sorted  Out…   !   Blog   !   Google+   !   Twi^er   !   Pinterest  www.astekweb.com   ©  Astek  Consul3ng  2013  
  28. 28. Declare  Your  Processwww.astekweb.com   ©  Astek  Consul3ng  2013  
  29. 29. PlaMorm  Set-­‐Up   !   Blog   !   Wordpress   !   Squarespace   !   Blogger   !   Tumblr   !   Posterous  www.astekweb.com   ©  Astek  Consul3ng  2013  
  30. 30. Wordpress:  Your  Developer  Needs   !   A  URL   !   Your  preferred  plaMorm   !   List  of  plug-­‐ins   !   Access  to  your  website  design   template   !   A  deadline  www.astekweb.com   ©  Astek  Consul3ng  2013  
  31. 31. Wordpress:  Plug-­‐Ins   !  ShareThis   !  Akismet   !  Google  Analy3cs  for  Wordpress   !  Google  XML  Sitemaps   !  Pla3num  SEO  Pack   !  Yoast   !  Wordpress.com  Popular  Posts   !  Outbrain  or  LinkWithin   !  Livefyre   !  For  when  you  start  with  Twi8er   !   WP  to  Twi^er   !   Tweet  Old  Post  www.astekweb.com   ©  Astek  Consul3ng  2013  
  32. 32. Blog:  What  You  Need   !   An  editor   !   Writer(s)   !   A  required  (and  realis3c)  editorial   calendar   !   A  quick  tutorial  for  best  prac3ces   !   Buy-­‐in   !   Your  keyword  list  www.astekweb.com   ©  Astek  Consul3ng  2013  
  33. 33. Organize  Your  Contentwww.astekweb.com   ©  Astek  Consul3ng  2013  
  34. 34. Editorial  Calendar   !  Google  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2013  
  35. 35. Editorial  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2013  
  36. 36. Editorial  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2013  
  37. 37. Editorial  Calendar  www.astekweb.com   ©  Astek  Consul3ng  2013  
  38. 38. Editorial  Calendar  Sefngs  www.astekweb.com   ©  Astek  Consul3ng  2013  
  39. 39. Editorial  Calendar  Sefngs   !  Sefngs  Tab     General     Calendars   !  General     Time  zone     Automa3cally  add  invita3ons  to  my  calendar  www.astekweb.com   ©  Astek  Consul3ng  2013  
  40. 40. Editorial  Calendar  Sefngs   !  Calendars     Details     Share  This  Calendar     No3fica3ons  www.astekweb.com   ©  Astek  Consul3ng  2013  
  41. 41. Editorial  Calendar  Sefngs   !  Always  make  sure  to  save!  www.astekweb.com   ©  Astek  Consul3ng  2013  
  42. 42. Finding  What  to  Post   !  Start  with  your  content   !  RSS  feeds   !  Google  Alerts   !  Google  news  search  www.astekweb.com   ©  Astek  Consul3ng  2013  
  43. 43. RSS  Feeds  www.astekweb.com   ©  Astek  Consul3ng  2013  
  44. 44. Google  Alerts  www.astekweb.com   ©  Astek  Consul3ng  2013  
  45. 45. The  Publishing  Kitchen  Sink   !   Analy3cs   !   Listening  Tools   Dashboards   !   Radian6   !   Google  Analy3cs   !   Sysomos   !   Omniture   !   SM2   !   Webtrends   !   CustomScoop   !   Argyle  Social   !   SproutSocial   !   SocialBro   Complete  List:  h^p://bit.ly/stmjRF  www.astekweb.com   ©  Astek  Consul3ng  2013  
  46. 46. Recommenda3ons   !   Analy3cs   !   Listening  Tools   Dashboards   !   SproutSocial   !   Google  Analy3cs   !   SocialBro  www.astekweb.com   ©  Astek  Consul3ng  2013  
  47. 47. Be  Accountablewww.astekweb.com   ©  Astek  Consul3ng  2013  
  48. 48. Social  Media  Policy:  Get  One   socialmediagovernance.com/policies  www.astekweb.com   ©  Astek  Consul3ng  2013  
  49. 49. Measure  Your  Results  and   Remember…   !   Your  business  is  different   !   Your  website  is  different   !   Your  site  visitors  interact  and  transact   differently   !   Choose  YOUR  goals  and  set  your  own   form  of  measurement  www.astekweb.com   ©  Astek  Consul3ng  2013  
  50. 50. Your  Analy3cs   !   Google  Analy3cs   !   Sprout  Social  www.astekweb.com   ©  Astek  Consul3ng  2013  
  51. 51. Are  You  Mee3ng  Your  Goals?   !   Create  monthly  reports  and  compare  www.astekweb.com   ©  Astek  Consul3ng  2013  
  52. 52. You  Have  Data:  Now  What?   !   What  Worked?   !   What  Didn’t?   !   Who’s  Doing  it  Be^er?   !   Declare  Next  Steps  and  Updated   Goals  (if  applicable)   START  THAT   BACKWARDS  PROCESS  www.astekweb.com   ALL  OVER  AGAIN   ©  Astek  Consul3ng  2013  
  53. 53. Don’t  Forget!www.astekweb.com   ©  Astek  Consul3ng  2013  
  54. 54. The  Social  Media  Mantra   !   Have  goals  and  expecta3ons   !   It’s  about  the  goals,  not  the  plaMorms   !   Be  authen3c   !   Be  realis3c  and  accountable   !   Be  prepared  to  change  your  course   !   Be  human  www.astekweb.com   ©  Astek  Consul3ng  2013  
  55. 55. Thank  You!   www.astekweb.com   www.theworkingwardrobe.com   www.speakingoffashionpodcast.tumblr.com   Rachel@TheWorkingWardrobe.com   Twi^er.com/RachelYeomans  www.astekweb.com   ©  Astek  Consul3ng  2013  

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