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Social Media for Events

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Learn how to use social media at your event, and how to use social media to promote event attendance.

Learn how to use social media at your event, and how to use social media to promote event attendance.


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  • Alternate title Core Zone, Core Events, Spaces,
  • Why social media for events, who is using social for events (case studies!) and end with “you are”, what platforms/tools should you use, how do you use those tools, and the conference is over, now what?
  • Follower account increased by 76 after the 2 ½ day conference
  • Transcript

    • 1. July 10-12, 2012 Hyatt McCormick Place, Chicago, IL #RedDiamond2012 Using Social Media for Events: On the Tradeshow Floor and Behind the ScenesRachel YeomansSocial Media | Marketing Director, AstekTwitter.com/RachelYeomans
    • 2. Social Media at the Conference Why Who What How Now What? 2
    • 3. Social Media at the Conference: Why 3
    • 4. Social Media at the Conference: Why 4
    • 5. Social Media at the Conference: Why For Your Conference Market to gain more attendees Allow both attendees and non-attendees to join in conversation about conference topics Provide real-time customer service Show yourself as a leader in the social media space 5
    • 6. Social Media at the Conference: Why For You as an Attendee Market yourself as an expert in your industry by sharing news and tips from your conference experience Join in conversation about conference topics and share your insight with both attendees and non-attendees  Online Networking Take a fun approach to providing tips and even customer service You get more than just a business card 6
    • 7. Social Media at the Conference: Who TED (Technology Education Design)Online: Since June 2006, the talks have been offered for free viewing online through TED.com As of November 2011, over 1,050 talks are available free online By January 2009 they had been viewed 50 million times In June 2011, the viewing figure stood at more than 500 million 7
    • 8. Social Media at the Conference: Who SXSW InteractiveOnline: #SXSW #SXSWi 520 session hashtags 8
    • 9. Social Media at the Conference: Who SIPA Annual Conference 2011 The Specialized Information Publishers Association (SIPA) hired Astek to host its Twitter presence during its 2011 conference and tradeshow in Washington D.C.Services: Created and moderated content during the three-day conference beginning 30 minutes before the daily keynote and ending one hour after the final session Created #SIPA2011 and separate hashtags per conference session Organized and messaged an iPad giveaway to a randomly-selected winner who used #SIPA2011 in tweets Delivered in-depth analytics each day with an over-arching analytic overview & summary following theconclusion of the conference 9
    • 10. Social Media at the Conference: Who SIPA Annual Conference 2011Highlights: 2500 total Tweets 10 Direct Messages on Conference Information/Questions 34 Mentions asking technical questions & engaging in conversation throughout the conference 45 Mentions included video and/or photography Ranked a Trending Tweet in D.C. area on 6/5 10
    • 11. Social Media at the Conference: Who SIPA Annual Conference 2011 11
    • 12. Social Media at the Conference: The Plan 12
    • 13. Social Media at the Conference: What Pick Your Platform(s)Marketing Engagement Analytics 13
    • 14. Social Media at the Conference: How MarketingThe Set-Up Private Twitter list(s) Blog series/outreach calendar & delegation Speaker “asks” Email list PPC Hashtag Venue partnerships 14
    • 15. Social Media at the Conference: WhatMarketing On-Site Engagement Argyle Social Tweetdeck SocialBro Rowfeeder Storify Social Platforms Instagram Blog Platform YouTube/Viddy/Tout Email Blog Platform PPC Google Calendar Reporting  Argyle Social  TwentyFeet  SocialBro  PowerPoint  Rowfeeder  SlideShare  Storify  Google Analytics 15
    • 16. Social Media at the Conference: How MarketingThe Process Daily SM engagement through your selected platforms  Informational  Awareness  Company  Event  Transactional Weekly analytics & reporting 16
    • 17. Social Media at the Conference: What 17
    • 18. Social Media at the Conference: How 18
    • 19. Social Media at the Conference: How EngagementThe Set-Up Private Twitter list(s) Foursquare venues (if applicable) Blog recap process & delegation Social media team  Reporting  Moderation Hashtag publication Internal phone tree 19
    • 20. Social Media at the Conference: How 20
    • 21. Social Media at the Conference: How EngagementThe Process Live tweeting through phone/tablet (including photos) Real-time moderation through Twitter application Video process (if applicable) Daily blog recap Daily Facebook post recap Post-event video recap (if applicable) 21
    • 22. Social Media at the Conference: How Analytics 22
    • 23. Social Media at the Conference: Now What Assess & Act New potential members/attendees Brand identity Repurpose-able content SEO Nowhere to go but up! 23
    • 24. Social Media at the Conference: Thank You Thank You! Rachel Yeomans Astek www.astekweb.com Twitter.com/AstekWeb Twitter.com/RachelYeomans Rachel.yeomans@astekweb.com 24