www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Chicago Dancing Festival "Social Media "Success Story"Rachel	  Yeoma...
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  The Client
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Meet the Bloggers
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Behind the Scenes
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Behind the Scenes
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Behind the Scenes
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Our Tools
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Online & On-Site
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  CDF Blogger Participants 2011-201258	  4	   2	   1	   14	  112	  1	 ...
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Foursquare Results 2011-2012178	  30	  12	  365	  116	  17	  0	  50	...
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Social Media Results ‘11- ’1227	   59	  259	   227	  961	  44	  788	...
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Show Me the Numbers
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Show Me the Numbers
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Some Benefits Can’t BeMeasured:
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Engagement
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Customer Service
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  Proof
www.astekweb.com © 2013 Astek Consulting LLC#SIPADC	  THANK YOU!Rachel	  Yeomans,	  VP	  Marke9ng	  Astek	  www.astekweb.c...
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Social Media & Blogger Outreach Success Story

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Take a look at this 2-year program and see the numbers that prove why it was a success! Check out the program, see what we did in the background and check out those numerical comparisons (with a few examples that just can't be measured but are just as important)!

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Social Media & Blogger Outreach Success Story

  1. 1. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Chicago Dancing Festival "Social Media "Success Story"Rachel  Yeomans,  VP  Marke9ng  Astek  Twi?er.com/RachelYeomans  Twi?er.com/AstekWeb  
  2. 2. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  The Client
  3. 3. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  
  4. 4. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Meet the Bloggers
  5. 5. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Behind the Scenes
  6. 6. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Behind the Scenes
  7. 7. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Behind the Scenes
  8. 8. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Our Tools
  9. 9. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Online & On-Site
  10. 10. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  CDF Blogger Participants 2011-201258  4   2   1   14  112  1   8  57  26  205  0  50  100  150  200  250  Website  Visits  by  Blogger  (2011-­‐2012)  2011  2012  
  11. 11. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Foursquare Results 2011-2012178  30  12  365  116  17  0  50  100  150  200  250  300  350  400  #  of  Followers   Total  Check-­‐Ins   Total  Tips  Foursquare  Campaign  Comparison  (2011-­‐2012)  2011  2012  
  12. 12. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Social Media Results ‘11- ’1227   59  259   227  961  44  788  475  251  1407  0  200  400  600  800  1000  1200  1400  1600  Blog  Posts   #CDF  Men9ons   CDF  Men9ons  Online  Vists  Per  Day  (1month  Before)  SM-­‐>  Site  Traffic  (1month  Before)  Social  Media  Reach  (2011-­‐2012)  2011  2012  
  13. 13. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Show Me the Numbers
  14. 14. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Show Me the Numbers
  15. 15. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Some Benefits Can’t BeMeasured:
  16. 16. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Engagement
  17. 17. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Customer Service
  18. 18. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  Proof
  19. 19. www.astekweb.com © 2013 Astek Consulting LLC#SIPADC  THANK YOU!Rachel  Yeomans,  VP  Marke9ng  Astek  www.astekweb.com  Rachel.yeomans@astekweb.com  Twi?er.com/RachelYeomans  Twi?er.com/AstekWeb  

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