Introduction to Social Media:Twitter for Your Business312digitalRachel YeomansVP Marketing, Astek@RachelYeomans@AstekWeb
312digitalNice to Meet You, Twitter•  A free micro-blogging platform•  Tweets limited to 140 characters•  Known for being ...
312digitalWelI It’s Known for Other ThingsToo…•  Over 20 million tweets were sent outduring Hurricane Sandy•  77% of buyer...
312digitalBefore We Begin…Traditional MarketingPublic RelationsEditorialSocial Media
312digitalSet Your Expectations…
312digitalWith That Being Said…•  37% of Twitter followers are more likely to convert to being acustomer upon following a ...
312digitalTwitter for Business is:
312digitalNow Let’s Get To It…Set-UpToolsSpeaking TwitterBe…Be…Be Influential“ROI”
312digitalSet-Up
312digitalThe ProcessCreate a Twitter AccountUpdate Your SettingsMake It Pretty
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe Process
312digitalThe DimensionsProfile:500x50073x7348x4831x31Header:1252x626Background:1600x12002560x1600
312digitalThe Process
312digitalThe Process
312digitalThe ProcessPassword ResetWhere in the world is…Don’t protect your tweetsHow can Twitter contact you
312digitalThe ProcessThink securely!Attach mobile phone optionNeed current password
312digitalThe ProcessDownload the appText to tweetPassword reset option
312digitalThe ProcessCheck accordinglyUncheckUncheck
312digitalThe ProcessHeaderWebsiteLocationNO FACEBOOK!!!!
312digitalThe Process…or make your own!Pick your background…
312digitalTools
312digitalYour Social Arsenal…
312digitalArgyle or SproutArgyle Sprout SocialEntrepreneur – Small/MediumBusinessMedium/Large BusinessBest social posting ...
312digitalArgyle or SproutYou pick!ArgyleSocial.comSproutSocial.com
312digitalSpeaking Twitter
312digitalTwitter Language 101Term Definition@ Account Handle (@AstekWeb)# HashtagReply To respond to the individual whopo...
312digitalTwitter Language 101Term DefinitionLists You can add a Twitter user’s tweetsto a public or private Twitter list(...
312digitalTweet! Tweet!Yes coffee IS healthy; @NYTimessays so! http://t.cojk.comRT @FitzTheCat: Dear Mom, thanks for the n...
312digitalBe Influential
312digitalTwitter Baby Steps1.  Listen2.  Retweet (ideally with a comment)3.  Share4.  Post
312digitalRemember These…•  37% of Twitter followers are more likely to convert to being acustomer upon following a brand ...
312digitalWhat You Should Tweet1.  Company/Industry Information2.  News3.  Promotions4.  A mix of all the above!
312digitalHow Often?1.  Standard is 3-5 tweets per day2.  Be consistent!
Remember Your Business GoalsSocialMediaExpertResourceWebinarOnlineNewsResource’sWebsiteWebinarHost’sWebsiteNewsWebsiteSoci...
312digitalTweeting Productively
312digitalTweeting Productively
312digital“ROI”
312digitalThink in Campaigns
312digitalMeasure, Measure, Measure
312digitalMeasure, Measure, Measure
312digitalMeasure, Measure, Measure
312digitalMeasure, Measure, Measure
312digitalBe Accountable1.  What’s working?2.  What’s not?3.  What needs to be changed?4.  What are others doing?5.  Next ...
312digitalOh Yes, and Have Fun!
#THANKYOU!!!312digitalRachel YeomansVP Marketing, Astekrachel.yeomans@astekweb.comAstekWeb.com@RachelYeomans@AstekWeb
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Introduction to Twitter

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Do you want the best starter kit for using Twitter? This "Introduction to Twitter" presentation is the guide for you! From the basics to the language (what does RT mean and what the heck is a hashtag?!) and finally, how do you use it and with what apps and tools? Learn everything you need to learn (and more) here!

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Transcript of "Introduction to Twitter"

  1. 1. Introduction to Social Media:Twitter for Your Business312digitalRachel YeomansVP Marketing, Astek@RachelYeomans@AstekWeb
  2. 2. 312digitalNice to Meet You, Twitter•  A free micro-blogging platform•  Tweets limited to 140 characters•  Known for being the poster child forpeople’s pretty meals the world over
  3. 3. 312digitalWelI It’s Known for Other ThingsToo…•  Over 20 million tweets were sent outduring Hurricane Sandy•  77% of buyers say they’re more likely tobuy from a company whose CEO usessocial media•  I got my job from Twitter!Source: Mindjump & Twitter
  4. 4. 312digitalBefore We Begin…Traditional MarketingPublic RelationsEditorialSocial Media
  5. 5. 312digitalSet Your Expectations…
  6. 6. 312digitalWith That Being Said…•  37% of Twitter followers are more likely to convert to being acustomer upon following a brand account•  Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers•  33% of Twitter followers recommend brands they follow•  Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters•  Information!•  38% of Twitter followers want information about upcoming products•  31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  7. 7. 312digitalTwitter for Business is:
  8. 8. 312digitalNow Let’s Get To It…Set-UpToolsSpeaking TwitterBe…Be…Be Influential“ROI”
  9. 9. 312digitalSet-Up
  10. 10. 312digitalThe ProcessCreate a Twitter AccountUpdate Your SettingsMake It Pretty
  11. 11. 312digitalThe Process
  12. 12. 312digitalThe Process
  13. 13. 312digitalThe Process
  14. 14. 312digitalThe Process
  15. 15. 312digitalThe Process
  16. 16. 312digitalThe Process
  17. 17. 312digitalThe Process
  18. 18. 312digitalThe DimensionsProfile:500x50073x7348x4831x31Header:1252x626Background:1600x12002560x1600
  19. 19. 312digitalThe Process
  20. 20. 312digitalThe Process
  21. 21. 312digitalThe ProcessPassword ResetWhere in the world is…Don’t protect your tweetsHow can Twitter contact you
  22. 22. 312digitalThe ProcessThink securely!Attach mobile phone optionNeed current password
  23. 23. 312digitalThe ProcessDownload the appText to tweetPassword reset option
  24. 24. 312digitalThe ProcessCheck accordinglyUncheckUncheck
  25. 25. 312digitalThe ProcessHeaderWebsiteLocationNO FACEBOOK!!!!
  26. 26. 312digitalThe Process…or make your own!Pick your background…
  27. 27. 312digitalTools
  28. 28. 312digitalYour Social Arsenal…
  29. 29. 312digitalArgyle or SproutArgyle Sprout SocialEntrepreneur – Small/MediumBusinessMedium/Large BusinessBest social posting integration One of the better social postingintegrationsBookmarklet BookmarkletSingular URL Works with bit.lyScheduling/Random Scheduler Scheduling/Random SchedulerDeep analytics dive Medium analyticsSocial listening confined to TwittersearchesSocial listeningConversion tracking No conversion trackingNot-so-pretty in-depth reports Pretty high-level reportsNot cheap but high quality Cheap for the quality
  30. 30. 312digitalArgyle or SproutYou pick!ArgyleSocial.comSproutSocial.com
  31. 31. 312digitalSpeaking Twitter
  32. 32. 312digitalTwitter Language 101Term Definition@ Account Handle (@AstekWeb)# HashtagReply To respond to the individual whoposted that tweetRT To repost/quote an entire tweet toyour audienceDM To send a private message to anindividual on TwitterFollow You subscribe to have this Twitteruser’s tweets show up in your Twitterfeed
  33. 33. 312digitalTwitter Language 101Term DefinitionLists You can add a Twitter user’s tweetsto a public or private Twitter list(Examples: Friends, Colleagues,Competitors, Clients, Food,Fashion…)Favorite You can mark a tweet as a Favorite;that user sees a notification that youFavorited the tweetThis. A Twitter term that emphasizes thatthe article or link included in thetweet is a “must read”MT An RT that has been edited (usuallydue to character length
  34. 34. 312digitalTweet! Tweet!Yes coffee IS healthy; @NYTimessays so! http://t.cojk.comRT @FitzTheCat: Dear Mom, thanks for the new cattower. But I find your head to be a much morecomfortable nap spaceAttention #Chicago Brown Line riders! MT @WBEZ:Train derailed at Armitage brown line. No trainsgoing 2 Loop. Shuttle buses from BelmontHey #RockinEvent2013 attendees – noStarbucks line at the South Corridor. RUN!
  35. 35. 312digitalBe Influential
  36. 36. 312digitalTwitter Baby Steps1.  Listen2.  Retweet (ideally with a comment)3.  Share4.  Post
  37. 37. 312digitalRemember These…•  37% of Twitter followers are more likely to convert to being acustomer upon following a brand account•  Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers•  33% of Twitter followers recommend brands they follow•  Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters•  Information!•  38% of Twitter followers want information about upcoming products•  31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  38. 38. 312digitalWhat You Should Tweet1.  Company/Industry Information2.  News3.  Promotions4.  A mix of all the above!
  39. 39. 312digitalHow Often?1.  Standard is 3-5 tweets per day2.  Be consistent!
  40. 40. Remember Your Business GoalsSocialMediaExpertResourceWebinarOnlineNewsResource’sWebsiteWebinarHost’sWebsiteNewsWebsiteSocialMediaAudience
  41. 41. 312digitalTweeting Productively
  42. 42. 312digitalTweeting Productively
  43. 43. 312digital“ROI”
  44. 44. 312digitalThink in Campaigns
  45. 45. 312digitalMeasure, Measure, Measure
  46. 46. 312digitalMeasure, Measure, Measure
  47. 47. 312digitalMeasure, Measure, Measure
  48. 48. 312digitalMeasure, Measure, Measure
  49. 49. 312digitalBe Accountable1.  What’s working?2.  What’s not?3.  What needs to be changed?4.  What are others doing?5.  Next steps
  50. 50. 312digitalOh Yes, and Have Fun!
  51. 51. #THANKYOU!!!312digitalRachel YeomansVP Marketing, Astekrachel.yeomans@astekweb.comAstekWeb.com@RachelYeomans@AstekWeb

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