• Save
Introduction to Twitter
Upcoming SlideShare
Loading in...5
×
 

Introduction to Twitter

on

  • 388 views

Do you want the best starter kit for using Twitter? This "Introduction to Twitter" presentation is the guide for you! From the basics to the language (what does RT mean and what the heck is a ...

Do you want the best starter kit for using Twitter? This "Introduction to Twitter" presentation is the guide for you! From the basics to the language (what does RT mean and what the heck is a hashtag?!) and finally, how do you use it and with what apps and tools? Learn everything you need to learn (and more) here!

Statistics

Views

Total Views
388
Views on SlideShare
388
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Introduction to Twitter Introduction to Twitter Presentation Transcript

  • Introduction to Social Media:Twitter for Your Business312digitalRachel YeomansVP Marketing, Astek@RachelYeomans@AstekWeb
  • 312digitalNice to Meet You, Twitter•  A free micro-blogging platform•  Tweets limited to 140 characters•  Known for being the poster child forpeople’s pretty meals the world over
  • 312digitalWelI It’s Known for Other ThingsToo…•  Over 20 million tweets were sent outduring Hurricane Sandy•  77% of buyers say they’re more likely tobuy from a company whose CEO usessocial media•  I got my job from Twitter!Source: Mindjump & Twitter
  • 312digitalBefore We Begin…Traditional MarketingPublic RelationsEditorialSocial Media
  • 312digitalSet Your Expectations…
  • 312digitalWith That Being Said…•  37% of Twitter followers are more likely to convert to being acustomer upon following a brand account•  Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers•  33% of Twitter followers recommend brands they follow•  Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters•  Information!•  38% of Twitter followers want information about upcoming products•  31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  • 312digitalTwitter for Business is:
  • 312digitalNow Let’s Get To It…Set-UpToolsSpeaking TwitterBe…Be…Be Influential“ROI”
  • 312digitalSet-Up
  • 312digitalThe ProcessCreate a Twitter AccountUpdate Your SettingsMake It Pretty
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe DimensionsProfile:500x50073x7348x4831x31Header:1252x626Background:1600x12002560x1600
  • 312digitalThe Process
  • 312digitalThe Process
  • 312digitalThe ProcessPassword ResetWhere in the world is…Don’t protect your tweetsHow can Twitter contact you
  • 312digitalThe ProcessThink securely!Attach mobile phone optionNeed current password
  • 312digitalThe ProcessDownload the appText to tweetPassword reset option
  • 312digitalThe ProcessCheck accordinglyUncheckUncheck
  • 312digitalThe ProcessHeaderWebsiteLocationNO FACEBOOK!!!!
  • 312digitalThe Process…or make your own!Pick your background…
  • 312digitalTools
  • 312digitalYour Social Arsenal…
  • 312digitalArgyle or SproutArgyle Sprout SocialEntrepreneur – Small/MediumBusinessMedium/Large BusinessBest social posting integration One of the better social postingintegrationsBookmarklet BookmarkletSingular URL Works with bit.lyScheduling/Random Scheduler Scheduling/Random SchedulerDeep analytics dive Medium analyticsSocial listening confined to TwittersearchesSocial listeningConversion tracking No conversion trackingNot-so-pretty in-depth reports Pretty high-level reportsNot cheap but high quality Cheap for the quality
  • 312digitalArgyle or SproutYou pick!ArgyleSocial.comSproutSocial.com
  • 312digitalSpeaking Twitter
  • 312digitalTwitter Language 101Term Definition@ Account Handle (@AstekWeb)# HashtagReply To respond to the individual whoposted that tweetRT To repost/quote an entire tweet toyour audienceDM To send a private message to anindividual on TwitterFollow You subscribe to have this Twitteruser’s tweets show up in your Twitterfeed
  • 312digitalTwitter Language 101Term DefinitionLists You can add a Twitter user’s tweetsto a public or private Twitter list(Examples: Friends, Colleagues,Competitors, Clients, Food,Fashion…)Favorite You can mark a tweet as a Favorite;that user sees a notification that youFavorited the tweetThis. A Twitter term that emphasizes thatthe article or link included in thetweet is a “must read”MT An RT that has been edited (usuallydue to character length
  • 312digitalTweet! Tweet!Yes coffee IS healthy; @NYTimessays so! http://t.cojk.comRT @FitzTheCat: Dear Mom, thanks for the new cattower. But I find your head to be a much morecomfortable nap spaceAttention #Chicago Brown Line riders! MT @WBEZ:Train derailed at Armitage brown line. No trainsgoing 2 Loop. Shuttle buses from BelmontHey #RockinEvent2013 attendees – noStarbucks line at the South Corridor. RUN!
  • 312digitalBe Influential
  • 312digitalTwitter Baby Steps1.  Listen2.  Retweet (ideally with a comment)3.  Share4.  Post
  • 312digitalRemember These…•  37% of Twitter followers are more likely to convert to being acustomer upon following a brand account•  Compare that to 27% of email subscribers & 17% of FacebookfollowersTwitter Followers are the Top Brand Purchasers•  33% of Twitter followers recommend brands they follow•  Compare that to 24% for email and 21% for FacebookTwitter Followers are also Top Brand Supporters•  Information!•  38% of Twitter followers want information about upcoming products•  31% want information about your company & industryWhat Twitter Followers Want from YouMarketingCharts.com
  • 312digitalWhat You Should Tweet1.  Company/Industry Information2.  News3.  Promotions4.  A mix of all the above!
  • 312digitalHow Often?1.  Standard is 3-5 tweets per day2.  Be consistent!
  • Remember Your Business GoalsSocialMediaExpertResourceWebinarOnlineNewsResource’sWebsiteWebinarHost’sWebsiteNewsWebsiteSocialMediaAudience
  • 312digitalTweeting Productively
  • 312digitalTweeting Productively
  • 312digital“ROI”
  • 312digitalThink in Campaigns
  • 312digitalMeasure, Measure, Measure
  • 312digitalMeasure, Measure, Measure
  • 312digitalMeasure, Measure, Measure
  • 312digitalMeasure, Measure, Measure
  • 312digitalBe Accountable1.  What’s working?2.  What’s not?3.  What needs to be changed?4.  What are others doing?5.  Next steps
  • 312digitalOh Yes, and Have Fun!
  • #THANKYOU!!!312digitalRachel YeomansVP Marketing, Astekrachel.yeomans@astekweb.comAstekWeb.com@RachelYeomans@AstekWeb