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Dressed for Success: Using Social Media to Promote Your Personal Brand
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Dressed for Success: Using Social Media to Promote Your Personal Brand

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An overview of the necessary social media platforms you can use to promote your personal brand. Learn the basics and benefits of Facebook, Twitter, LinkedIn and Google+.

An overview of the necessary social media platforms you can use to promote your personal brand. Learn the basics and benefits of Facebook, Twitter, LinkedIn and Google+.

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  • 1. Dressed For Success!Using Social Media to Build YourPersonal BrandRachel Yeomans, VP MarketingAstek Consulting@rachelyeomansPublisher, TheWorkingWardrobe
  • 2. Twitter•  WHY?•  Position yourself in front of employers•  Engage with decision-makers•  Showcase your value to employers•  Keep up to date on your profession•  Be the first to know about new openings•  HOW?•  Find influencers•  Read industry news•  Search for job opportunities•  Tweet your knowledge
  • 3. Facebook•  WHY?•  78% of people <60 yrs old use it•  Opportunities often come from friends•  Many opportunities to showcase career interests•  Your brand is how people experience you - casualcontent is part of that•  HOW?•  Promote personal and career events•  Converse with colleagues on a personal level•  Follow companies in your industry•  Use an informal, yet educated tone •  Delete poor content and prevent tagging•  Populate the “About” section effectively
  • 4. Linkedin•  WHY?•  Offers a site for your career history•  Shares why you are unique•  Showcases an interactive resume•  Most employers are on Linkedin•  92% of HR/recruiters use Linkedin•  HOW?•  Complete your profile – completely!•  Join groups – find your niche•  Answer questions – show expertise•  Make Linkedin a fundamental way you network
  • 5. Google+•  WHY?•  Home for savvy industry leaders•  Communities offer professional conversation•  Blends the best of Facebook and Linkedin•  Relationships + professional environment•  Could be the future preferred platform•  HOW?•  Follow industry influencers•  Post a blend of interesting and professional topics•  Join industry communities•  Engage in the conversation•  Have fun – G+ users are cool!
  • 6. www.astekweb.com 312.667.0121@astekwebAlso find us on: Theworkingwardrobe.comrachel@theworkwardrobe.com@theworkwardrobeAlso find us on:

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