This script was written for a fictional product.

1. MASTERCRAFT RETRACTABLE POWER CORD
34 SECONDS
“DON’T GET LEFT IN THE COLD”
VIDEO
1. EXTERIOR SHOT OF HOME, WINTER,
PEOPLE ARE LEAVING AND SAYING
GOODBYES.
MAN AND WOMAN 1 WALK TOWARDS
CAMERA WHILE OTHERS WALK ANGLED
DIRECTIONS FROM DOORWAY.
2. CUT TO CAMERA IN BACK SEAT OF CAR
LOOKING FORWARDS BETWEEN SEATS.
WOMAN 1 ENTERS CAR AND SITS IN
DRIVER’S SEAT. MAN ENTERS AND SITS IN
PASSENGER’S SEAT. WOMAN 1 TRIES TO
START THE CAR. MAN POINTS OUT FRONT
WINDOW.
3. CAMERA CUTS TO FRONT SEAT LOOKING
OUT THE WINDSHIELD. OBSERVE WOMAN 2
UNPLUGGING RETRACTABLE POWER CORD
FROM WALL OUTLET AND IT PULLS BACK
TOWARDS HER CAR. CAMERA FOLLOWS
HER AS SHE WALKS BACK TO HER CAR.
SFX: VOICES SAYING VARIOUS GOODBYES
MUSIC: SOFT UPBEAT MUSIC PLAYS
Woman 1: That was fun. I don’t think I’m
ready to pack it in though, did you want to
come back to my place for a drink?
Man: Sure, that could be a lot of fun.
MUSIC: FADES AND STOPS
Man: Let’s get that heat going!
Woman 1: Uh oh.
SFX: SOUND OF CAR FAILING TO START
Man: You didn’t plug it in?
Woman 1: No! How could I? We had to park
way out here.
MUSIC: UP AND CONTINUES UNTIL END
MAN: (VO) By using a Mastercraft
Retractable Power Cord, Lisa plugged her
car in no problem.

2. 4. CAMERA CUTS TO FOCUS ON WOMAN
2’S CAR BUMPER. THE RETRACTABLE CORD
IS SHOWN RETRACTING INTO BUMPER.
5. CAMERA CUT TO BACK SEAT OF CAR
LOOKING FORWARDS BETWEEN SEATS
AGAIN. MAN AND WOMAN ARE LOOKING
DIRECTLY AT EACH OTHER. MAN TURNS
AND GETS OUT OF CAR. WOMAN WATCHS
THROUGH FRONT WINDOW AS MAN
APPROACHES WOMAN 2. WOMAN 2 AND
MAN CAN BE SEEN GETTING INTO HER CAR.
“MASTERCRAFT RETRACTABLE POWER
CORD
Available now.” DISSOVLES ONSCREEN,
CENTERED ONTOP OF SHOT.
ANNCR: (VO) It makes plugging your car in
easy and convenient, no matter where you
are.
Man: I’m going to go see if Lisa can give me
a ride. Thanks for the offer, good luck
starting your car!
ANNCR: (VO) Pick up your Mastercraft
Retractable Power Cord at your local
hardware store and don’t ever get left in
the cold again.