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GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
GroundReport's Field Guide to NYC Entrepreneurship
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GroundReport's Field Guide to NYC Entrepreneurship

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Presented by GroundReport CEO Rachel Sterne at BootUpNYC.

Presented by GroundReport CEO Rachel Sterne at BootUpNYC.

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  • 1. GroundReport’s Field Guide to NYC Entrepreneurship 1
  • 2. Quickly… 2
  • 3. What’s GroundReport? Real Quick: • Global citizen media platform founded in 2006. Founded by lifelong New Yorker Rachel Sterne • Mission: democratize the media. • Empowers anyone to publish text articles, videos and photo news reports. • Team of volunteer Wikipedia-style editors vets stories. • Over 4,000 contributors around the world earn revenue shares based on traffic. • Breaking scoops on major news, from Beijing Olympics to Mumbai terror attacks. • Named one of BusinessWeek’s Most Promising Social Enterprises. 3
  • 4. Q. startup city? Why is NY the ultimate A. 4
  • 5. Step 1: Get Inspired • Embrace the chaos. • Follow your heart. • Find your Big Idea. • Be thankful you don’t live in a bubble like Silicon Valley. • Realize you’re surrounded by the best and brightest across all industries. • Go for an unconventional marriage. (Like web technology + foreign affairs.) = + 5
  • 6. Q. startup city? Why is NY the ultimate A. 6
  • 7. Step 2: Get Smart • Find mentors: NY Tech Meetup, Web 2.0, Social Web • Read Up! TechCrunch A VC Silicon Alley Insider PaidContent Mashable • Join Listserves: NextNYC, Tech Meetup, PHP Developers • Follow smart folks on Twitter like @JohnBorthwick @fredwilson @davidsrose @Caro @BrianStelter @JeffJarvis @hblodget 7
  • 8. Q. startup city? Why is NY the ultimate A. 8
  • 9. Step 3: Get Started • Cowork. New Work City SparkSpace Jelly • Hire. Bond Street Group The Ladders PaidContent Twitter & Facebook NYU & Columbia (Interns!) • Test. Free usability testing at Starbucks? 9
  • 10. Q. startup city? Why is NY the ultimate A. 10
  • 11. Step 3: Get Out There • Network. • Be a ‘Brand Ambassador’ for your startup. • NYC is more media-centric than Silicon Valley. Embrace it. Specifically: • Present at the NY Tech Meetup, Video 2.0 • Start your own Meetup! • Build Your Twitter Following: Become an Expert. • Blog. • Participate in Internet Week, Social Media Week, NYC Entrepreneur Week, LaidOff Boot Camp • Find events through Gary’s Guide • Say Yes to EVERY Panel. (It’s an Honor) • Get on Wikipedia, LinkedIn, Facebook 11
  • 12. Q. startup city? Why is NY the ultimate A. 12
  • 13. Step 4: Get Money New York boasts incubators… …and Venture Capital Firms. • The Hatchery • Venrock • NYC Seed • Sprout Group • New York Angels • Union Square Ventures • Startup 2009 (SAI) 13
  • 14. Q. startup city? Why is NY the ultimate A. 14
  • 15. Thanks! Find guide online at http://groundreport.com. Email me at rachel@groundreport.com. Special thanks to @trinaalbus @dorianbenkoil @bradszollose @scottperezfox @stephiebee @midwaybeach @samseder. 15

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