Rachel S. Kell Presentation Ro

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Rachel S. Kell Presentation Ro

  1. 1. RACHEL S. KELL Presentation for Brand Manager – Primers July 21, 2010
  2. 2. Category Management Experience <ul><li>Comprehensive management of business segment. </li></ul><ul><li>Responsible for the Cabinet Hardware and Household Hardware product categories at retail for Amerock Corp. </li></ul><ul><li>Increased margins and sell through for both employer and retailers </li></ul><ul><li>Developed tactical plans to build category sales using sales data, market dynamics, and competitor data </li></ul><ul><li>Directed development of new marketing programs </li></ul><ul><li>Creative ways to increase brand awareness </li></ul>July 21, 2010
  3. 3. Strategic Planning Experience <ul><li>Key Player in the development of marketing strategy: </li></ul><ul><li>Product – Increase SKU count in upward trending styles and finishes and maintain competitiveness in OPP, continuous product innovation </li></ul><ul><li>Price – Place enough of the right products in retailer's “sweet spot” price zone </li></ul><ul><li>Promotion – Attack competition using POP, advertising, cross merchandising, sales promotions and branding </li></ul><ul><li>Place – Focus on growth channels/customers, maintain in flat areas, and get out of down trending businesses </li></ul>July 21, 2010
  4. 4. Analytical Experience <ul><li>Extensive experience crunching POS and IRI numbers to identify customer and product category trends </li></ul><ul><li>Evaluated category, market and sales trends to choose the right mix of products for retailers </li></ul><ul><li>Analyzed margins and sell-through data for existing programs to recommend up-dates to keep programs current </li></ul>July 21, 2010
  5. 5. Project Management Experience <ul><li>Developed and implemented new packaging design for entire line </li></ul><ul><li>Developed and implemented new display system </li></ul><ul><li>Converted almost all major accounts in a timely and effective roll-out process </li></ul><ul><li>Created display component system to streamline development process and reduce display inventory </li></ul>July 21, 2010
  6. 6. Merchandising, POP & Packaging Experience <ul><li>Display Cases – POP, in-line & special order </li></ul><ul><li>Cross merchandising vehicles </li></ul><ul><li>Co-op Advertising </li></ul><ul><li>Collateral material </li></ul><ul><li>Packaging </li></ul><ul><ul><li>Poly Bag </li></ul></ul><ul><ul><li>Clam Shell </li></ul></ul><ul><ul><li>Cut carton </li></ul></ul><ul><ul><li>Blister Card </li></ul></ul>July 21, 2010
  7. 7. Merchandising, POP & Packaging Experience <ul><li>Display cases </li></ul><ul><ul><li>In-Stock </li></ul></ul><ul><ul><li>Special Order </li></ul></ul><ul><ul><li>Pallet programs </li></ul></ul>July 21, 2010
  8. 8. Merchandising, POP & Packaging Experience <ul><li>Cross Merchandising </li></ul><ul><li>Add-on Sales </li></ul><ul><li>Take home pieces </li></ul>July 21, 2010
  9. 9. Merchandising, POP & Packaging Experience <ul><li>Co-op advertising </li></ul><ul><li>PR campaign </li></ul>July 21, 2010
  10. 10. Merchandising, POP & Packaging Experience <ul><li>Trade Shows </li></ul><ul><li>Co-op Markets </li></ul>July 21, 2010
  11. 11. Fun Facts about Rachel Kell <ul><li>Community Involvement/Volunteerism </li></ul><ul><ul><li>YMCA Volunteer </li></ul></ul><ul><ul><li>Chamber of Commerce </li></ul></ul><ul><ul><li>On The Waterfront </li></ul></ul><ul><ul><li>Junior Achievement </li></ul></ul><ul><ul><li>Neighborhood board member </li></ul></ul><ul><li>Commitment to living </li></ul><ul><ul><li>4x marathoner (Baltimore(1), Chicago(2), Philadelphia (1), NYC here I come! </li></ul></ul><ul><ul><li>Amusement parks </li></ul></ul><ul><ul><li>Love to travel and explore </li></ul></ul>July 21, 2010
  12. 12. My Strengths <ul><li>Category Management experience </li></ul><ul><li>Strategy Planning experience </li></ul><ul><li>Implementation of strategy using analytical skills </li></ul><ul><li>Project management experience </li></ul><ul><li>Team player, multi-tasker </li></ul><ul><li>Goal oriented, time-line driven </li></ul>July 21, 2010

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