Rachel S. Kell Presentation Ro
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Rachel S. Kell Presentation Ro Rachel S. Kell Presentation Ro Presentation Transcript

  • RACHEL S. KELL Presentation for Brand Manager – Primers July 21, 2010
  • Category Management Experience
    • Comprehensive management of business segment.
    • Responsible for the Cabinet Hardware and Household Hardware product categories at retail for Amerock Corp.
    • Increased margins and sell through for both employer and retailers
    • Developed tactical plans to build category sales using sales data, market dynamics, and competitor data
    • Directed development of new marketing programs
    • Creative ways to increase brand awareness
    July 21, 2010
  • Strategic Planning Experience
    • Key Player in the development of marketing strategy:
    • Product – Increase SKU count in upward trending styles and finishes and maintain competitiveness in OPP, continuous product innovation
    • Price – Place enough of the right products in retailer's “sweet spot” price zone
    • Promotion – Attack competition using POP, advertising, cross merchandising, sales promotions and branding
    • Place – Focus on growth channels/customers, maintain in flat areas, and get out of down trending businesses
    July 21, 2010
  • Analytical Experience
    • Extensive experience crunching POS and IRI numbers to identify customer and product category trends
    • Evaluated category, market and sales trends to choose the right mix of products for retailers
    • Analyzed margins and sell-through data for existing programs to recommend up-dates to keep programs current
    July 21, 2010
  • Project Management Experience
    • Developed and implemented new packaging design for entire line
    • Developed and implemented new display system
    • Converted almost all major accounts in a timely and effective roll-out process
    • Created display component system to streamline development process and reduce display inventory
    July 21, 2010
  • Merchandising, POP & Packaging Experience
    • Display Cases – POP, in-line & special order
    • Cross merchandising vehicles
    • Co-op Advertising
    • Collateral material
    • Packaging
      • Poly Bag
      • Clam Shell
      • Cut carton
      • Blister Card
    July 21, 2010
  • Merchandising, POP & Packaging Experience
    • Display cases
      • In-Stock
      • Special Order
      • Pallet programs
    July 21, 2010
  • Merchandising, POP & Packaging Experience
    • Cross Merchandising
    • Add-on Sales
    • Take home pieces
    July 21, 2010
  • Merchandising, POP & Packaging Experience
    • Co-op advertising
    • PR campaign
    July 21, 2010
  • Merchandising, POP & Packaging Experience
    • Trade Shows
    • Co-op Markets
    July 21, 2010
  • Fun Facts about Rachel Kell
    • Community Involvement/Volunteerism
      • YMCA Volunteer
      • Chamber of Commerce
      • On The Waterfront
      • Junior Achievement
      • Neighborhood board member
    • Commitment to living
      • 4x marathoner (Baltimore(1), Chicago(2), Philadelphia (1), NYC here I come!
      • Amusement parks
      • Love to travel and explore
    July 21, 2010
  • My Strengths
    • Category Management experience
    • Strategy Planning experience
    • Implementation of strategy using analytical skills
    • Project management experience
    • Team player, multi-tasker
    • Goal oriented, time-line driven
    July 21, 2010