A few numbers
Independently owned and managed since 1996
Large agency, small passionate culture
Based across UK, Australia, and Singapore
Large independent agency, small passionate culture
A few numbers
only responsible for 9% of our revenue
vs 35% industry average
The perfect blend of consultancy and practical delivery
New business from repeat
A few numbers
Best Companies Award “One to Watch”
Reading Room featured in the Sunday Times ‘Best Companies One to Watch” list in 2010
demonstrating high levels of employee engagement
Forrester Wave UK top 10
interactive Agency (No.1 in UX)
Central focus on measurable effectiveness from digital platforms
Ranked 3rd: B2B Marketing UK Agency League Table 2011
Number 2: Marketing Week YouGov Agency Reputation Survey 2011
Winner: European Seal of E-Excellence 2010
Our project process
Reading Room have designed a development
methodology that combines the best elements of
traditional creative development with the new patterns of
digital project management. We work very closely with all
our clients both during a project and following site
Our iterative process is designed around four key stages,
with clear sign off points at the end of each stage. This
makes it possible to make quick and easy amendments to
previous stages if necessary.
Reading Room recognises that many clients don’t fully
understand their exact requirements, or how they should
be visualised, until well into the project process. By
implementing a prototype process, we can offer maximum
flexibility to our clients around their requirements, but also
allow them to fully appreciate how these requirements will
be visualised at an early stage of the project and before
any of the work-intensive development has begun.
During the first three phases of the process, it is possible
to make quick and easy interactions to the HTML
prototype. Once sign off has been achieved on the
prototype, this is directly integrated with the back-end
The key deliverables at each stage are outlined in the next
section of this document.
Drupal is a well supported and popular open source content management system with
capabilities that extend from content management to enabling a wide range of custom
services and transactions, whilst at the same time offering a high level of out-of-the-box
features built on a well supported and mature codebase. The core Drupal CMS
application includes a range of features out-of-the-box including:
• Multi-user content creation and editing with full WYSIWYG capabilities
• Option to ‘drop’ to HTML mode for manual entry of code
• Ability to add expiration dates to content pages
• Ability to upload media files such as imagery, video and flash movies
• Ability to upload documents including MS Word, Excel & PDF
• Advanced search functions
• User profiles
• Multi-level menu system
• Caching and feature throttling for improved performance under load
• Descriptive URLs (for example, "www.example.com/products" rather than
• Workflow tools
• Security/new release update notification
• OpenID support
Drupal may also be easily extended either
through existing open source community
modules or through a well documented API
interface. Modules such as full Taxonomy
control can be activated with just a few clicks
within the Drupal administration section.
Drupal offers quick and easy integration and
use of as many page templates as you require.
These can be easily configured and installed
into the CMS from standard, Accessibility Level
2 (AA) compliant XHTML and CSS templates.
The system also includes full versioning and
workflow control, allowing you total control over
any content added or edited by any of your
Built with robustness and resiliency in mind,
Drupal is able to cache its content, enabling
maximum delivery speeds and minimising
server load during times of increased visitor
numbers. The system can be tailored to throttle
access to more bandwidth or processor hungry
features of the website, to enable prioritised
delivery of core information during busy times.
Drupal is regarded as a leader in open source
content management systems, with a globally
acknowledged foundation in security and
development support. The system is constantly
monitored and updated by it’s various
contributors, and includes an automated
security and update alert tool, allowing you to
keep the system up to date and minimising the
risk from hacking and malicious attacks.
Drupal also benefits from an active and extensive support network, not only
from the official Drupal websites, but also in the form of user maintained
sites and forums, ensuring that any questions you may have can be
answered quickly and effectively.
Drupal supports all of the major web browsers within the content
management system. The following browsers are supported in Drupal 6 and
have been fully tested with CMS functionality.
• Internet Explorer 6.x and later
• Firefox 2.x and later
• Opera 7 and later
• Safari 1.x and later
• Camino 1.x and later
• Google Chrome
How Drupal Suits Your Requirements
Drupal allows a fast and cost-effective deployment of a fully controllable Content Management System. It’s license-
free open source nature, mature codebase and high level of community support allow for the delivery of a website that
will enable you to quickly and easily present information to your user-base, and just as importantly will allow your
administrators to edit and control this content with a minimum of fuss and training.
Drupal offers full editorial control of your content, including workflow and editing permissions, meaning that each
authority can control its own content. The ability to include not only standard text and image based content, but also
rich-media files and additional document resources for download ensure that you can deliver information to your users
Because of its open codebase, Drupal can be extensively modified and added to
over the life of the project, allowing you to quickly and cost-effectively include
additional functionality such as forums and blogs, ensuring continued user
interactivity and allowing the system to grow as with your requirements. These
modifications can either be developed as bespoke modules, or included from an
extensive offering of community developed resources, ensuring they meet your
With a global team in Australia, Singapore and the United Kingdom, Reading
Room are able to turn projects around in a short timeframe, utilising our different
resources as and when required.
Reading Room worked in partnership with Autism Spectrum on a refreshed web platform designed to help improve the life
of Australians affected by Autism, with the aim of assisting children, parents, carers, helpers and educators. Offering a
diverse range of services from local social clubs to specialised schools, the website is designed to help each individual
person find the best services to help them make a difference in the lives of those affected by Autism. The site was
developed in the Drupal CMS, featuring an intuitive interface and information architecture ensuring ease of access to the
right information for the right audience.
Working closely with the Seqwater team, Reading Room created a responsive web destination accessible with a range of
devices to replace 6 websites which cut operational costs dramatically and Improved user experience and multi-channel
access and thus brand perception.
The Prince’s Charities Australia
Reading Room developed an elegant site for The Prince Prince’s Charities Australia. Through its grant making and other
charitable activities, the foundation seeks to transform lives and build sustainable communities. The site was built using the
Drupal Content Management System allowing Clarence House to easily manage their content and update the site
Regional Development Australia
The new RDA Ipswich West Moreton website aims not only to market the region as an attractive and viable area for
investment, but also to streamline communication surrounding this investment.
Department of Prime Minister and Cabinet
We redeveloped the website of the Prime Minister of Australia in six weeks on an open source platform, opening up more
channels for conversation and interaction with the Australian public and a source of information for the international community.
Department of Health’s Walk4Life campaign
To get more people up and walking, Walk4Life’s open source mapping technology and social media integration enables
anyone in the UK to discover walks near them and to track their fitness.
Trinity College – Rock and Pop
We redeveloped Trinity’s Rock & Pop website with a new exciting online destination that not only effectively promotes
the R&P syllabus and drives online enrolment and engagement, but also acts as a template for the way that all Trinity
College websites should work in the future.
The Prince of Wales
“An easily accessible useful and stimulating source of information on The Prince of Wales, The Duchess of Cornwall,
Prince William and Prince Harry.” Clarence House
Setting the benchmark for the architectural sector, their new online offering has increased repeat visitors by 100%.
We created an innovative virtual student union, building a robust and sustainable online community.
Reading Room Supported the re-design of the Ofsted website, re-building it using the Drupal CMS and built a bespoke
.NET application to integrate with their internal processes to deliver their ever growing delivery of their inspection
reports on the website, currently in the region of 400,000+
NHS London – My Health London
NHS London wanted a user friendly method of displaying GPs’ performance results. We used user research and
latest HTML standards to design and build a branded site which would be accessible and visible on mobile and tablet
NES Global Talent
We designed and developed a new website to optimise the way that users search for jobs whilst bringing the new
brand to life.
KPMG World Class Skills
In just 5 weeks we developed easily manageable and appealing information site that meets the most stringent
KPMG World Class Skills CRM
A solution to allow them to better manage their client engagement amongst hundreds of providers.
Government Procurement Service (GPS)
Reading Room worked with Government Procurement Service (GPS), known formerly as Buying Solutions to design
and build their new procurement portal - http://gps.cabinetoffice.gov.uk/. Built in Drupal7, the new site simplifies access
their frameworks and centralised deals, with information, guidance and direct access to the supporting eProcurement
We designed, built, tested, and provided CMS training for a politically-neutral website to support London mayoral
We worked to a tight deadline to design both the website and marketing collateral such as brochures and flyers, and to
build a site that not only delivers on visual appeal but also provides Directors UK with an easy to use Drupal 7 platform
which integrates with their Progress CRM.
A refreshed channel to market, the strategy led design and open source technology has maximised return on
The Chartered Institute of Purchasing and Supply
We transformed the site into a fully content-managed e-commerce website, which also lets users keep up to date with
news, courses and events, with a personalised section allowing targeted promotion and cross selling.
British Board of Film Classification
We worked with the British Board of Film Classification to merge their four websites into one. The site allows users to
search for any title the BBFC have classified which is approximately 400,000. The websites design has been built using
adaptive techniques meaning the site layout changes for tablet and mobile users. The site is built in Drupal 7 platform
and integrates with their internal systems so that when they classify new titles they appear on the website