Social Media Marketing Training Session pt. 2


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Social Media Marketing Training Session pt. 2

  1. 1. Social Media Marketing Training Session – Pt. 2 4/20/12 Speaker: Rachel Melia Online Marketing Consultant1
  2. 2. See Social Media Marketing Training Session Pt. 1 for remainder of presentation2
  3. 3. Stats 18.7 million unique users (comScore) Retaining and engaging users 2-3 times as efficiently as Twitter was at a similar time in history (RJMetrics) 98 min average/mo on site (comScore) 97% female (AppData) Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota) Approx. 3.6% of referral traffic (Shareaholic 1/12) 39th most trafficked site (Alexa)3
  4. 4. Marketing Opportunities  Increase brand affinity  Stay top of mind West elm has many boards  Drive traffic to website that celebrate home and decorating4
  5. 5. Best Practices Create account using Twitter business account (vs. personal FB) Develop multiple relevant pinboards Repin other’s images and pin your own interesting images (your own images drive traffic to site) Don’t overtly self-promote Showcase business’ personality Update regularly Host a contest to generate excitement and increase followers/drive traffic to website5
  6. 6. More companies doing Pinterest right..Hubspot has boardslike “Fun OrangeThings” andbusiness relatedimages RealSimple has one of the largest followings on Pinterest6
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  8. 8. Stats  100 million active users (Google)  Ave. 6 minutes on site  71% are male  Approx. .22% of referral traffic (Shareaholic 1/12)Initial growth very fastbut has slowed down8
  9. 9. Marketing Opportunities Similar to Facebook… Build community of fans of your product Remain top of mind Share promotions and discounts Drive users to website Also.. Product support, feedback, awarenessBest Practices Establish presence – personalize page url, fill out page details Post valuable content Group followers into Circles Create hangouts effectively-3
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  11. 11. Stats 30 million+ registered app users (Instagram) 1 billion+ photos uploaded (Instagram) 5 million+ photos uploaded/day (Instagram) Note, just purchased by Facebook Example of a business profile11
  12. 12. Marketing Opportunities Reach users on mobile device Increase affinity Stay top of mind Users share photos to Facebook & other social networksRed Bull shares funphotos evoking anactive lifestyle12
  13. 13. Best Practices Create business profile Share interesting photos regularly Show brand’s personality Users can Like and Comment similar to Facebook Share content across other social media channels User generated content competitions work well to increase engagement13
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  15. 15. Stats 1.8 million users (Tumblr) Hosts 50 million blogs (Tumblr) 160 min ave. on site/mo, second to Facebook (Tumblr) Skews heavily 12-24 (Tumblr)Cross between Twitter andtraditional blog – easily createshort and simple posts15
  16. 16. Marketing Opportunities Stay top of mind with younger audience Easily create visual content to share on other social networks Drive traffic to website Best Practices  Create short informal, photo heavy posts  Ok to post multiple times/day  Cross post Instagram photos  Consider Tumblr in addition to more full featured blog16
  17. 17. Social Media Management & Analytics Tools17
  18. 18. Social media management tools HootSuite Sprout SocialMeasurement and analytics Facebook Insights YouTube Analytics LinkedIn Analytics Pinpuff PinReach Google Analytics PageLever Klout18
  19. 19. Q&A19
  20. 20. Thank you! For questions or to connect: Rachel Melia