Social Media Marketing Training Session Pt. 1


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Social Media Marketing Training Session Pt. 1

  1. 1. Social Media Marketing Training Session –Pt. 1 4/20/12 Speaker: Rachel Melia Online Marketing Consultant1
  2. 2. Rachel’s Background  15 years online marketing experience  Mostly at SF ad agencies on clients including Kodak Mobile (part of Kodak Gallery), Macromedia, Microsoft, Palm, Tivo, Electronic Arts, Veronica Mars  5 years as Online Marketing Consultant  Current emphasis on social media marketing, especially Facebook marketing2
  3. 3. Agenda  Social media landscape  Key properties  Stats, opportunities & best practices  Social media management & analytics tools3
  4. 4. Social Media Landscape4
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  6. 6. Key Properties6
  7. 7. Bonus…7
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  9. 9. Stats Over 845 million active users (Facebook) #2 trafficked website in the world behind Google (Alexa) 57% log in daily (Facebook) 2.7 billion likes and comments/day (Facebook) Approx. 26% of referral traffic (Shareaholic 1/12)9
  10. 10. Marketing Opportunities Build community of fans of your product Remain top of mind Share promotions and discounts Drive users to website Also.. Product support, feedback, awareness Starbucks has a community of almost 30 million fans10 passionate about coffee
  11. 11. Best Practices Optimize Timeline Provide interesting/valuable information (not salesy) Post approx. 1+/day (shelf life of post is approx. 3 hrs, keep target in mind, don’t annoy) Post original content and other people’s content Post images as often as possible Try for comments/Likes in order to increase EdgeRank and show up in newsfeed Facebook ads and sweepstakes/contests work well in order to grow page Likes Social Media Examiner posts all the best social media news11
  12. 12. More companies doing Facebook right.. Coke shares fun product asks questions to images and current campaign12 engage users is word games
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  14. 14. Stats 500 million registered users, approx. 200 million active (mediabistro) 36% tweet at least 1x/day (mediabistro) 175 million tweets/day (mediabistro) 8th most trafficked website (Alexa) Approx. 3.6% of referral traffic (Shareaholic 1/12)14
  15. 15. Marketing Opportunities Possible to build very large following Increase awareness Start conversations Reach bloggers and journalists Provide customer support Drive users to website Also.. stay top of mind, display thought leadership and expertise Whole Foods has 2.5 million Twitter followers vs. 888k15 Facebook fans
  16. 16. Best Practices Share valuable information Respond to mentions and retweet other’s content Some follow those that follow, some don’t Create and subscribe to Lists Twitter is like a 24hr news channel.. Tweet many times/day (5-10+) to be heard Ok to automate tweets Follow relevant users and join chats/events to increase followers16
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  18. 18. Stats 800 million users/mo (YouTube) 60 hours of video uploaded every minute (YouTube) 4 billion videos viewed/day (YouTube) 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (YouTube) YouTube is #3 most trafficked site (Alexa) Approx. 1.05% of referral traffic (Shareaholic 1/12)18
  19. 19. Marketing Opportunities Create content for other social networks Longer video format allows for detailed explanation of products/services SEO friendly Possibility of video going viralBest Practices Create company channel Keep to under 3 minutes Experiment with different types of videos19
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  21. 21. Stats 150 million professionals (LinkedIn) 74% of LinkedIn users have a college degree or better, with 26% having a graduate degree (LinkedIn) 2 million+ companies have company pages (LinkedIn) 1 million+ Groups (LinkedIn) 12th most trafficked site (Alexa) Marketing Opportunities & Best Practices - Individuals Approx .2% of referral traffic (Shareaholic)  Online resume  Create complete profile – education, work experience, recommendations, blog feed, tweets, etc. Marketing Opportunities & Best Practices – Companies  Business profile – provide company information  Group – forum for discussions  Populate a business profile – services, job openings, etc.21
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  23. 23. Stats 48% of the top 100 blogs run on WordPress (Technorati) 16% of all websites run on WordPress, estimated 20-25% of new websites built on WordPress (WordPress) 70 million WordPress blogs worldwide (WordPress)23
  24. 24. Marketing Opportunities Create content for other social networks Regularly updated content is highly SEO friendly Drive traffic to website Position as thought leader or expert Communicate with readers24
  25. 25. Best Practices  Some say publish articles 3+ times a week for SEO  Write casually  Include images  Use SEO best practices  Mix up format (top 10, how tos, etc.) The blog writes valuable articles on personal finance and shares to social media25
  26. 26. See Social Media Marketing Training Session Pt. 2 for remainder of presentation Thank you! For questions or to connect: Rachel Melia