Always remember POST – People, objectives, strategy, tactics. Use social media to achieve objectives.
Don’t take on too much – Social media takes significant time to execute well and see results. Focus is important.
Don’t spam – Producing quality content is critical to success. Remember your company’s reputation is on the line.
Do figure out what works for you – Some social media best practices apply to many companies, but not all. No one knows YOUR brand better than you. Look at social media outreach as an opportunity to open a dialogue with core audience and find out what they want from YOU. Every company has to experiment with social media and find out what works best for them.
Business.com 2009 2009-dabbling with tools, 2010-all about strategy