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Writing and publishing a professional book

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An introduction to the world of professional publishing for authors and writers interested in reaching mental health, behavioral health, education, and business professionals with their ideas. It …

An introduction to the world of professional publishing for authors and writers interested in reaching mental health, behavioral health, education, and business professionals with their ideas. It contains advice and tips from a seasoned editor who has worked in print and digital publishing.

Published in: Business
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  • 1. Writing for Publication BPD Conference March 19, 2014 Louisville, KY
  • 2. A Publisher’s Perspective & Process on Writing a Professional Book Rachel Livsey Senior Editor Wiley
  • 3. Writing a Professional Book • What is a professional book? – Non-fiction, expert author, limited audience, focused on issues specific to a profession – Current state of professional book publishing
  • 4. Writing a Professional Book • Concept/Ideation – Solve a problem – Explain a process – Improve performance
  • 5. Writing a Professional Book • Research – Know your audience – Know your publisher • The sweet spot of professional books
  • 6. Writing a Professional Book • Writing and submitting a proposal – Proposal guidelines – Sample chapter – Single vs simultaneous submission
  • 7. Writing a Professional Book • How the editorial decision making process works – Internal review – External review – Timeline – Contract offer
  • 8. Writing a Professional Book • Contract Basics – Royalty basics – Advances & grants – What publishers should pay for – Author obligations – Lawyers
  • 9. Writing a Professional Book • Style & structure tips for professional books – Cut to the chase – Keep it real – Instant gratification
  • 10. Writing a Professional Book • Pitfalls of writing a professional book – Cut these three items: Lit review Research methodology History – Abstract/Theoretical – Length
  • 11. Writing a Professional Book • Conclusion – Post publication • Questions
  • 12. Writing a Professional Book Rachel Livsey rlivsey@wiley.com @rlivseyeditor Rachel Livsey pub/rachel-livsey/4/a95/62b/

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