Marketing your library presentation final thursday

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  • 1. Welcome to "You Dont Need a MBA toMarket Your Library"!
  • 2. Marketing Your LibraryArlene Brown, Elementary School LibrarianRachel Hopkins, High School LibrarianSalem, New Hampshire
  • 3. Workshop Website - http://goo.gl/a9cfS ORhttp://shs.sau57.libguides.com/marketyourlibraryOur wish...
  • 4. Participate -http://todaysmeet.com/libmarketing
  • 5. Library Journal Movers& Shakers 2013
  • 6. Guideline VII: OutreachThe school library program is guided by anadvocacy plan that builds support fromdecision makers who affect the quality of theof the school library program (p 41).Building the Learning Environment
  • 7. Teaching for LearningLiteracy and ReadingInformation and KnowledgeAdvocacy and LeadershipProgram Management andAdministration
  • 8. Process
  • 9. What are your usersneeds and wants?
  • 10. Market Research
  • 11. Goals
  • 12. Take five- jot down some thoughts on your users- develop a measurable goal
  • 13. SWOT
  • 14. Takefive
  • 15. • Product• Place• Price4
  • 16. Promotion
  • 17. Ned Potter, Academic Liaison Librarian"Marketing Libraries is likeMarketing Mayonnaise"
  • 18. 4Ps - Promotion
  • 19. .
  • 20. Timeline
  • 21. Plan of Action / Timeline
  • 22. EvaluationThere is no top. There are always further heights to reach ~ Jascha Heifet
  • 23. Evaluation
  • 24. Standards
  • 25. Photo CreditsShy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/