Marketing your library presentation final thursday

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Marketing your library presentation final thursday

  1. 1. Welcome to "You Dont Need a MBA toMarket Your Library"!
  2. 2. Marketing Your LibraryArlene Brown, Elementary School LibrarianRachel Hopkins, High School LibrarianSalem, New Hampshire
  3. 3. Workshop Website - http://goo.gl/a9cfS ORhttp://shs.sau57.libguides.com/marketyourlibraryOur wish...
  4. 4. Participate -http://todaysmeet.com/libmarketing
  5. 5. Library Journal Movers& Shakers 2013
  6. 6. Guideline VII: OutreachThe school library program is guided by anadvocacy plan that builds support fromdecision makers who affect the quality of theof the school library program (p 41).Building the Learning Environment
  7. 7. Teaching for LearningLiteracy and ReadingInformation and KnowledgeAdvocacy and LeadershipProgram Management andAdministration
  8. 8. Process
  9. 9. What are your usersneeds and wants?
  10. 10. Market Research
  11. 11. Goals
  12. 12. Take five- jot down some thoughts on your users- develop a measurable goal
  13. 13. SWOT
  14. 14. Takefive
  15. 15. • Product• Place• Price4
  16. 16. Promotion
  17. 17. Ned Potter, Academic Liaison Librarian"Marketing Libraries is likeMarketing Mayonnaise"
  18. 18. 4Ps - Promotion
  19. 19. .
  20. 20. Timeline
  21. 21. Plan of Action / Timeline
  22. 22. EvaluationThere is no top. There are always further heights to reach ~ Jascha Heifet
  23. 23. Evaluation
  24. 24. Standards
  25. 25. Photo CreditsShy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/

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