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Rachel Halpern's Personal Brand
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Rachel Halpern's Personal Brand

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This is my personal brand thus far! I expect it to develop more over the course of this year and my career as a PR professional. Feedback is welcomed!

This is my personal brand thus far! I expect it to develop more over the course of this year and my career as a PR professional. Feedback is welcomed!

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Transcript

  • 1. PERSONAL BRAND PLAN Respectfully submitted by: Rachel Halpern
  • 2. MY PERSONAL BRAND
  • 3. GOALS
    • To present myself as a qualified individual in the field of public relations
    • To position myself as an explorer in the many fields of public relations, with a specific interest in entertainment and not-for-profit
    • To identify exactly which sector of public relations I will be best suited for
  • 4. OBJECTIVES
    • Obtain relationships with at least three PR professionals by December 2009 for mentoring purposes
    • Regularly engage in three social media applications by December 2009
    • Volunteer at PR events to gain establish networks and gain a variety of experiences
    • Define my interests and skills by April 2010 in order to enter the most appropriate sector of PR for me
  • 5. SITUATION ANALYSIS (SWOT)
    • Strengths:
      • Experience in the PR field
      • Highly motivated and organized
      • Relationship-oriented/people person
      • Skilled with computer applications and some social media
      • Willing to explore my interests
    • Weaknesses
      • Lack of specific career focus
      • Occasional struggle to think “outside the box”
      • Too focused on details and not always enough “big picture” ideas
    • Opportunities
      • To network with PR professionals
      • Learn about a variety of different fields
      • Discover my fit in the PR world
      • Brand myself in a positive light as an authentic individual
    • Threats
      • Indecisiveness when choosing a career path to take
      • Fear of taking risks in order to find out how to expose myself to the world
  • 6. KEY MESSAGES
    • I am dedicated to exploring my personal strengths and interests in order to be able to focus on a particular sector of the PR industry
    • I value exposure to a variety of experiences in order to discover my passion and skills
    • I have a strong interest in both the entertainment industry and not-for-profit sector
    • I am genuine in my passion for public relations and new media, but have yet to discover exactly which field I fit into
  • 7. CHANNELS
    • Twitter http://twitter.com/RachelHalpern
    • LinkedIn http://bit.ly/3JN7Ac
    • Personal Blog http://rachelhalpern.blogspot.com/
    • My Facebook account will remain personal and private from my public brand
  • 8. STRATEGIES
    • Limit my online exposure of my brand until I feel confident that it accurately depicts where I see myself currently and in the near future
    • Utilize this year as an opportunity to network with PR professionals and gain knowledge from my interactions with them
    • Volunteer with a variety of PR companies to help network myself as well as define my best attributes and best-suited sector of public relations
    • When I am confident that I have developed my personal brand adequately, I will go to market through my social media outlets
  • 9. TACTICS
    • Twitter – tweet about relevant topics to my interests and follow PR professionals in my areas of interest
    • Blogs – develop a relationship with PR professionals and actively comment on their blogs, encouraging them to do the same with my own blog
    • Mentor – achieve a relationship with a PR professional to network and also gain knowledge from a person with a wealth of industry experience
    • Volunteer – at a variety of PR events to network and learn more about the industry
  • 10. CRITICAL PATH
    • Update LinkedIn profile by the end of November
    • Start blogging and following blogs regularly, starting immediately
    • Begin commenting on PR professionals blogs immediately
    • Engage in a Twitter search on topics of interest at least once weekly – starting in the first week of November
  • 11. CONCLUSION
    • My brand is somewhat inconclusive as I am still discover who I am and who I want to become. In the meantime, I am learning as I go and trying to achieve an overall brand of a responsible young professional with a keen interest in public relations and excitement to get started in a career in PR.