Rachel Halpern's Personal Brand


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This is my personal brand thus far! I expect it to develop more over the course of this year and my career as a PR professional. Feedback is welcomed!

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Rachel Halpern's Personal Brand

  1. 1. PERSONAL BRAND PLAN Respectfully submitted by: Rachel Halpern
  3. 3. GOALS <ul><li>To present myself as a qualified individual in the field of public relations </li></ul><ul><li>To position myself as an explorer in the many fields of public relations, with a specific interest in entertainment and not-for-profit </li></ul><ul><li>To identify exactly which sector of public relations I will be best suited for </li></ul>
  4. 4. OBJECTIVES <ul><li>Obtain relationships with at least three PR professionals by December 2009 for mentoring purposes </li></ul><ul><li>Regularly engage in three social media applications by December 2009 </li></ul><ul><li>Volunteer at PR events to gain establish networks and gain a variety of experiences </li></ul><ul><li>Define my interests and skills by April 2010 in order to enter the most appropriate sector of PR for me </li></ul>
  5. 5. SITUATION ANALYSIS (SWOT) <ul><li>Strengths: </li></ul><ul><ul><li>Experience in the PR field </li></ul></ul><ul><ul><li>Highly motivated and organized </li></ul></ul><ul><ul><li>Relationship-oriented/people person </li></ul></ul><ul><ul><li>Skilled with computer applications and some social media </li></ul></ul><ul><ul><li>Willing to explore my interests </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>Lack of specific career focus </li></ul></ul><ul><ul><li>Occasional struggle to think “outside the box” </li></ul></ul><ul><ul><li>Too focused on details and not always enough “big picture” ideas </li></ul></ul><ul><li>Opportunities </li></ul><ul><ul><li>To network with PR professionals </li></ul></ul><ul><ul><li>Learn about a variety of different fields </li></ul></ul><ul><ul><li>Discover my fit in the PR world </li></ul></ul><ul><ul><li>Brand myself in a positive light as an authentic individual </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>Indecisiveness when choosing a career path to take </li></ul></ul><ul><ul><li>Fear of taking risks in order to find out how to expose myself to the world </li></ul></ul>
  6. 6. KEY MESSAGES <ul><li>I am dedicated to exploring my personal strengths and interests in order to be able to focus on a particular sector of the PR industry </li></ul><ul><li>I value exposure to a variety of experiences in order to discover my passion and skills </li></ul><ul><li>I have a strong interest in both the entertainment industry and not-for-profit sector </li></ul><ul><li>I am genuine in my passion for public relations and new media, but have yet to discover exactly which field I fit into </li></ul>
  7. 7. CHANNELS <ul><li>Twitter http://twitter.com/RachelHalpern </li></ul><ul><li>LinkedIn http://bit.ly/3JN7Ac </li></ul><ul><li>Personal Blog http://rachelhalpern.blogspot.com/ </li></ul><ul><li>My Facebook account will remain personal and private from my public brand </li></ul>
  8. 8. STRATEGIES <ul><li>Limit my online exposure of my brand until I feel confident that it accurately depicts where I see myself currently and in the near future </li></ul><ul><li>Utilize this year as an opportunity to network with PR professionals and gain knowledge from my interactions with them </li></ul><ul><li>Volunteer with a variety of PR companies to help network myself as well as define my best attributes and best-suited sector of public relations </li></ul><ul><li>When I am confident that I have developed my personal brand adequately, I will go to market through my social media outlets </li></ul>
  9. 9. TACTICS <ul><li>Twitter – tweet about relevant topics to my interests and follow PR professionals in my areas of interest </li></ul><ul><li>Blogs – develop a relationship with PR professionals and actively comment on their blogs, encouraging them to do the same with my own blog </li></ul><ul><li>Mentor – achieve a relationship with a PR professional to network and also gain knowledge from a person with a wealth of industry experience </li></ul><ul><li>Volunteer – at a variety of PR events to network and learn more about the industry </li></ul>
  10. 10. CRITICAL PATH <ul><li>Update LinkedIn profile by the end of November </li></ul><ul><li>Start blogging and following blogs regularly, starting immediately </li></ul><ul><li>Begin commenting on PR professionals blogs immediately </li></ul><ul><li>Engage in a Twitter search on topics of interest at least once weekly – starting in the first week of November </li></ul>
  11. 11. CONCLUSION <ul><li>My brand is somewhat inconclusive as I am still discover who I am and who I want to become. In the meantime, I am learning as I go and trying to achieve an overall brand of a responsible young professional with a keen interest in public relations and excitement to get started in a career in PR. </li></ul>