Marketing Campaign for Director of Alumni Relations


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This presentation is the overview of the marketing campaign I used while running for the seat of Director of Alumni Relations on the Pepperdine Graziadio School of Business Senate. I am a full time 20 month student at Pepperdine Graziadio School of Business concentrating in marketing. Please enjoy the marketing techniques I used directly from the class to real life.

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Marketing Campaign for Director of Alumni Relations

  1. 1. Rachel Beron’s Marketing Campaign for Director of Alumni Relations Pepperdine Graziadio School of Business
  2. 2. Marketing Story Irish Folklore says that if you follow a rainbow with leprechauns, you will find a pot of gold at the end of the rainbow. Rachel Beron is your leprechaun that will assist Graziadio students in following the rainbow (aka the journey) to find the pot of gold (aka a beneficial alumni connection). In essence, Rachel Beron is YOUR Lucky Charm.
  3. 3. Poster
  4. 4. Mission Statement Rachel Beron is dedicated to creating the bridge between Graziadio students and beneficial alumni connections.
  5. 5. Hashtag #ChasefortheCharms
  6. 6. Business Cards Front Side Back Side
  7. 7. Marketing Team Lulu Al-GwaizMarketing Strategist 20 Month MBA student from Saudi Arabia Rachel BeronThe Visionary 20 Month MBA student from Los Angeles Joseph GorielGraphic Designer 20 Month MBA student from Orange County
  8. 8. Rainbow Week Rachel Beron took a journey with Graziadio students following the rainbow.
  9. 9. Facebook Post #1
  10. 10. Facebook Post #2
  11. 11. Facebook Post #2
  12. 12. Facebook Post #3
  13. 13. Facebook Post #3
  14. 14. Facebook Post #4
  15. 15. Facebook Post #4
  16. 16. Facebook Post #5
  17. 17. Facebook Post #5
  18. 18. Facebook Post #6
  19. 19. Facebook Post #7
  20. 20. Gold Week Rachel Beron showed the invaluable gold coins from her pot of gold.
  21. 21. Debate Day
  22. 22. Gold Coins Giveaway Bubble gum gold coins, business card, and leads to jobs and internships from career fair
  23. 23. Closer Look Into the Leads
  24. 24. Pot of Gold Dessert Day
  25. 25. Example of Pot of Gold Dessert Vanilla pound cake, chocolate icing, green sprinkles, and Lucky Charms cereal! YUM!
  26. 26. Rachel Beron’s Brand • Life Mission: “To create a life that positively affects other people’s lives.” – Helping fellow classmates to find a beneficial alumni, connection, internship, and job. – Gift giving: Being the cause of someone else’s happiness. – Your pain is my pain, how can we work together to solve the situation?
  27. 27. Key Takeaways • Market research is essential to any marketing campaign. • Having the right mix of members on the team are key to a successful campaign. • Branding myself as a student is an important part of Business School. • Time (before and during marketing campaign) and Budget are essential to a successful campaign.
  28. 28. Thank you for your time! Rachel Beron 310-850-2253 MBA student from Pepperdine Graziadio School of Business